sevenatoms - saas marketing success

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SaaS Marketing Success

Begins with

Inbound Marketing Strategies

Email: [email protected] Call: 415.513.0435 Website: www.sevenatoms.com

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In a fast paced business world, where our

audience’s attention is pulled in diverse

directions, many companies have found success

in engaging their target markets through

Inbound Marketing strategies. SaaS companies

are no exception. Successful SaaS inbound

marketing depends on utilizing inbound

strategies to reach, engage, convert, and retain

customers.

SaaS Marketing Strategies


http://www.sevenatoms.com/saas-marketing-services/


Why Inbound Marketing Works

Inbound Marketing focuses on how modern buyers consume information, make

purchases, and live their lives. Inbound strategies consider this philosophy when

targeting buyers through distinct buyer personas, utilizing information about

buyer cycles, and nurturing leads. Companies use inbound marketing tactics, such

as SEO, social media, email, and content marketing, to connect with their

customers and ultimately, make a sale by building strong customer relationships.

Inbound marketing has many benefits that help SaaS companies solve common

marketing challenges:

• Cost of Customer Acquisition is low. Most inbound strategies cost time instead

of money, so the customer acquisition cost is low compared to other strategies.

The best part is, content can continue to attract customers to the company

long after it is created.




• Inbound marketing typically shortens the sales cycle. Those who are interested

in SaaS products typically have lots of questions about features and benefits.

Through effective content marketing, SaaS companies can shorten the sales

cycle by answering these questions earlier in the customer’s experience.

• There is a strong focus on customer retention. SaaS companies often find

customer retention difficult. However, by emphasizing customer experience and

providing customers with valuable content, your company can build

relationships that not only encourage customers to return, but also turn these

consumers into brand advocates.




SaaS Marketing Must-Haves

Inbound Marketing strategies can help SaaS companies improve their marketing,

but what does this look like in practice? Here are some important tactics that all

SaaS Marketing should incorporate:

• Create original content that is valuable for both new and existing customers.

Content creation is at the center of many inbound marketing strategies. By

providing your visitors with helpful articles and up-to-date information and

resources, you can both attract new leads and build stronger relationships with

current customers.

• Generate leads through gated content. By asking visitors to give you basic

information, such as their name, contact information, location, and job title, in

return for valuable content, you are able to use this information to nurture that

lead.




• Use social media to promote your content. After

you have created original content that is valuable

for your target consumers, share this content

across social networks and through email.

• Use free trials to convert customers. For SaaS

companies, using a free trial of your software can

be just the trick to converting customers. Once

the customer has signed up for the free trial,

keep in touch with personalized communication

to nurture the lead.




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www.sevenatoms.com

Has your business been using SaaS Marketing?

Contact us at [email protected] or call 415.

513.0435 for a free consultation

Facebook – https://www.facebook.com/SevenAtoms

Twitter – https://twitter.com/sevenatomsbuzz

LinkedIn - www.linkedin.com/company/SevenAtoms

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sevenatoms - saas marketing success

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