sevenatoms - saas marketing strategies

Email: [email protected] Call: 415.513.0435 Website: www.sevenatoms.com

Though many organizations maintain their traditional marketing roots,

the rise of digital marketing has spawned new

promotional channels that you can use to connect with audiences.

Infoscaler Technologies >>


4 SaaS Marketing Strategies

for Improved Lead Generation

mailto:[email protected]



Now more than ever, Software as a Service

(SaaS) companies are faced with an

overwhelming abundance of marketing

channels to choose from. Though many

organizations maintain their traditional

marketing roots, the rise of digital marketing

has spawned new promotional channels that

you can use to connect with audiences. Herein

lies the challenge - determining which channels

your SaaS company should focus its marketing

efforts on.

SaaS Marketing Strategies

Today, we’ll discuss the four marketing channels that we feel are best suited for

SaaS companies and offer tips on how you can utilize these channels for lead

generation.



Optimize Your Website for Organic Search and Conversions

Organic search is huge! ComScore reports that in January 2015, people performed

18.8 billion explicit core searches via desktops alone. Ensuring that your website

and landing pages rank well across search engine, should be on the top of To-Do

list.

OK, so you have successfully generated traffic to your website. What good will

that do, if your website doesn’t offer users compelling offers and avenues to

contact you? Every visit to your website is an opportunity to convert. Make sure

that your homepage features strong calls-to-action (CTAs) and is easily navigable.

As users move throughout your site, they should be met with several contextually

relevant CTAs.




Content Marketing. Content Marketing. Content Marketing.

Yes we have said it thrice just to emphasize how important it is. Generating high

quality content not only attracts SaaS prospects looking for educational material

pre-purchase, but it also has the power to boost SEO. Because search tends to

drive significant lead generation, content creation is essential.

Visitors to your SaaS company’s website will be more likely to convert if presented

with compelling offers like Free eBook Download, Sign-up for a Free Demo, Free

Software Trial for 7 days etc. If you offer value to the visitor, they will be compelled

to sign-up.




Content Marketing. Content Marketing. Content Marketing.

A blog is another great way to introduce quality content to your website. By

creating unique and engaging blog posts that helps visitors address a particular

problem, or educates them, you can grow your audience and drive traffic back to

your main website or landing pages. Quality content will also prompt social

sharing and is extremely effective in driving targeted traffic.

Utilize Paid Marketing

Now that search engines and social media networks have successfully attracted

billions of Internet users worldwide, paid marketing across these sites is crucial.

With remarketing capabilities offered by Google AdWords, today’s SaaS Marketing

services should include paid marketing so that you can continue to engage users

with tailored ads across the Google Display Network long after they’ve left your

website.



http://www.sevenatoms.com/saas-marketing-services/


LinkedIn Paid Search is goldmine for SaaS Companies. The professional

networking site will allow you to target very specific markets/prospects with Ads

or sponsored updates and has a pretty impressive reporting dashboard to boot.

Other social channels like Facebook and Twitter offer paid marketing as well.

Ultimately, before allocating marketing dollars for social promotions, you’ll need

to determine which networks are the most effective at engaging your target

audience.




Participate in Tradeshows.

Whether you decide to host your own event or simply participate, tradeshows are

an excellent way for SaaS Companies to engage potential clients. The face-to-face

nature of these events facilitates networking and encourages prospects to form a

personal connection with your brand. In-person events also make it easier for you

to provide live demos and walk prospective clients through the detailed benefits

of your offering.

Landing speaking spots at relevant tradeshows is another way to increase

awareness. Enlighten tradeshow audiences with strong, thought leadership

material to reinforce a positive brand image and initiate high-level conversations.

If your business is not currently not utilizing these SaaS marketing strategies, then

it may be missing out on a lot of potential business.




dsdds

www.sevenatoms.com

Has your business been using SaaS Marketing?

Contact us at [email protected] or call 415.

513.0435 for a free consultation

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