seven laws for tablets and newspapers - how to use the android and ipad tablets to get the most...

7 tablet laws

@henkvaness

for newspapers

www.linkedin.com/in/searchbistro

Monday, October 11, 2010

http://www.linkedin.com/in/searchbistro


screenshot Google


...Apple?

screenshot Google


... newspapers?


http://news.cnet.com/8301-13579_3-20018717-37.html




Tablet laws for newspapers


1. SCREEN SIZE IS LIMITED...Tablet laws for newspapers


you can’t show it all





it simply doesn’t fit




it simply doesn’t fithttp://www.uxmag.com/design/ipad-user-experience-guidelines


http://www.uxmag.com/design/ipad-user-experience-guidelines


2. BUT IT’S STILL A BIG, BRIGHT WORLDTablet laws for newspapers



small text/graphics won’t work



small text/graphics won’t workhttp://www.informationarchitects.jp/en/designing-for-ipad-reality-check/


http://www.informationarchitects.jp/en/designing-for-ipad-reality-check/

http://www.informationarchitects.jp/en/designing-for-ipad-reality-check/

3. ONE SCREEN A TIMETablet laws for newspapers



you can’t multitask



you can’t multitaskhttp://www.uxmag.com/design/ipad-user-experience-guidelines




4. THERE IS DELIBERATELY NO HELPTablet laws for newspapers


‘help’ consumes valuable space





besides, it’s mobile. no time to RTFM


5. NO MOUSE. NO KEYBOARDTablet laws for newspapers


tablets are tactile

5. NO MOUSE. NO KEYBOARDTablet laws for newspapers


6. YOU DON’T OWN LOCATION & TIMETablet laws for newspapers


people WILL read you anywhere,help them to find stuff



people WILL read you anywhere,help them to find stuff


Discovering User Context With Mobile Devices: Location and Time ...


http://dspace.mit.edu/bitstream/handle/1721.1/41615/216881297.pdf?sequence=1

http://dspace.mit.edu/bitstream/handle/1721.1/41615/216881297.pdf?sequence=1

7. APPS ARE CHEAP OR FOR FREETablet laws for newspapers


$0 $0.99 $1.99



$0 $0.99 $1.99


http://techcrunch.com/2010/10/01/distimos-q3-app-store-breakdown-games-free-apps-and-more/




the tablet laws


use the screen

the tablet laws


use the screen be simple

the tablet laws


use the screen be simple be clear

the tablet laws



tactile GUI the tablet laws



tactile GUI offer utilities the tablet laws



tactile GUI offer utilities be cheap/ free the tablet laws


edit fat use the screen be simple be clear

tactile GUI offer utilities be cheap/ free the tablet laws


let’s discuss 3 tablet laws

1. choose

3. use the screen

2. offer utilities

be simplebe cleartactile GUI cheap / free


http://www.iphonelah.com/star-walk-ipad-apporiginal presentation contained longer movie here

Web, PDF or Editor’s Choice?


http://www.iphonelah.com/star-walk-ipad-app


What worked for you? Yup, the editor’s choice did...

http://www.iphonelah.com/star-walk-ipad-apporiginal presentation contained longer movie here

Web, PDF or Editor’s Choice?




1. edit


1. edit

Constrain yourself.


1. edit

Constrain yourself.

Better a few stories done great then a lot of mediocre stuff


original presentation contained longer movie here www.flipboard.com & http://www.acrylicapps.com/times/


http://www.flipboard.com


But I want to sell copies online!





But I want to sell copies online!

Your public makes its own copies





http://www.guardian.co.uk/iphone original presentation contained longer movie here


http://www.guardian.co.uk/iphone


2. Have services. Add value

http://www.guardian.co.uk/iphone original presentation contained longer movie here




3. Use the screen

original presentation contained longer movie herehttp://www.9to5mac.com/15377/Yahoo-iPad-app-detailed


http://www.9to5mac.com/15377/Yahoo-iPad-app-detailed

http://www.9to5mac.com/15377/Yahoo-iPad-app-detailed

WSJ

original presentation contained longer movie hereWSJ for iPad - WSJ.com


http://online.wsj.com/public/page/ipad.html

http://online.wsj.com/public/page/ipad.html

Basler Zeitung

original presentation contained longer movie hereBasler Zeitung for iPhone, iPod touch, and iPad on the iTunes App ...


http://itunes.apple.com/us/app/basler-zeitung/id327214089?mt=8

http://itunes.apple.com/us/app/basler-zeitung/id327214089?mt=8

NRC

http://www.youtube.com/watch?v=7qcdIGdizSw




suggestions for nrc


suggestions for nrc• make new stand alone apps (Vraag van

vandaag / Recepten / Photo’s /reviews etc.)




• improve current app (GUI, utilities, search)





• understand that ‘app public’ is >70% no subscriber of paper and vice versa.






• Segmental information on mobile devices, mass audience gets the news paper







• improve your workflow (pre press)







• improve your workflow (pre press)

• .........


contact:

@[email protected]

www.linkedin.com/in/searchbistro


mailto:[email protected]

mailto:[email protected]



seven laws for tablets and newspapers - how to use the android and ipad tablets to get the most...

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