Setting Up Mobile Ads in DFPlast updated: November 15, 2012

1. Create and configure a "mobile" ad unit. 2. Create a new order.3. Create a new line item in the order. 4. Attach the ad unit to the line item. 5. Add ads (creatives) to the line item. 6. Add your mobile ad unit in Core Publisher.

Ensure your Network Code and DFP Property Code are in Core Publisher.

Also, ask Stations Relations to add the mobile ad unit to your mobile site's footer.

Quick steps

DFP > Inventory > Ad Units > Mobile Ad Unit

Create a mobile ad unit.

Size=320x50 (Mobile Leaderboard)Type="site"

Configure settings in the mobile ad unit.

Please note: Placements are not required.

*Create a new order and create a line item.

Go to the order you plan to use and create a new line item.

*While you should be able to simply create a mobile line item, based on our experience, you will have fewer issues if you make a "mobile-only" order.

Create a new "mobile" order; create a line item.

Target platform=mobile

Inventory size=320x50 (mobile leaderboard

The rest of the settings depend on how you want your ad to run.

Double check the start and end dates.

Settings in the line item, Part I.

Click on "ad units."

Include the ad unit you created.

When you save, you may have to overbook.

Settings in the line item, Part II.

Click into the line item you created.

Click into "add creative."

Add creative just like you would for any other ad in DFP.

Adding creatives.

In order to get your ads to show up on your mobile site, you need to do some configuration in Core Pub. Go to DFP, view the admin page, and collect the Network Code and DFP Property Code.

DFP IDs Needed--Configuring Ads in Core Pub

Under <yoursitename>/admin/config/system/ads/settings

Adding DFP IDs in Core Pub

Ad Unit: Most granular unit. Must be uniquely named. Only one ad size, for only one site, for only one spot on the site. Example: MobileAds. It's naming the spot on the site where the ad will show up. You will need ad unit names to traffic ads onto your mobile site.

Order: Imagine this is the advertiser's actual order for ads. Many orders can deliver ads into one ad unit.

Line Item: Orders contain line items. Line items list the specific number of impressions and any other trafficking info related to the ad buy, like frequency, number of impressions, geography.

Creative: The actual ad that is displayed. These can be images, third-party code, and more.

Glossary