Setting up a Student Television Unit: a case study at Lancaster University, UK 

Alberto Ramirez Martinell Michele Ryan

Download presentation from http://lutube.tv/documents

December 2007No video camerasNo editing softwareNo facilitiesNo equipment No access to any resourceNo access to the TV studio2 project leaders

Executive Committee

(3-6)

Production Crews(general members)

Business Unit / IT(general members)

First Attempt

Intermittent Org

Co-Executives(2)

ProductionPost Production

& ITBusiness Unit

President(Univ. Rep.)

Unofficially, how it is now

Co-Executives

Executive Committee

General Membership

Goal for next year

Executive Committee will consist of

the following….

Production Post Production Business UnitPresidentUniv. Rep

Membership & Social

Marketing/PRSecretary &

Treasurer FunctionsEditing & Graphics IT & InfrastructureOn screen talent

Behind the camera crews

Being mentioned in the Student Newspaper

Gained credibility

Cover the Elections in the Student Union

Doing Academic work

Cleared out and got informed about Copyright issues

Became an official Society

Joined NaSTA (considering OSTN)

Assign Projects Agreed to work together with LUCinemaOthers started calling us for filmingBegan to design a revenue modelApply for funding Other media asked to join usCover a major sport event (Lancaster vs York)

The first big meeting

Let members decide what to do

Assign pilots

Monitor pilots

Show case

Pimp My Room:

Completed, but created issues

Crew Development: Medium

TREV:

Scripted, practiced, filmed, never edited

Crew Development: Disappeared

School Promo:One initial meeting, never progressed

Crew Development: Disappeared

Reality Game Show:Several organizational meetings, but never filmed

Crew Development: Medium

Cooking on a Budget:

Completed and aired on time

Crew Development: Medium

Campus Cams:Completed early and aired on time.

Crew Development: High(3 shows were produced)

Summary of Lesson Learned

• Don’t underestimate the resistance to change• Don’t believe everything you’re promised• Locate barriers then work around them• Crews need to feel part of a team• Knowledge of one job helps others• If maturity is an issue. Give them time before assigning

responsibility• Give new people a project…immediately!• Battle fear of uncertainly by grouping old and new

members• Start your revenue model ASAP • Network, network, network. (everyone loves to be on TV

so film them and they will support you!)

Technical information

Website• Wordpress engine

Social Networking and Communication• RSS, Web messages, Facebook Group

Videos• FLV videos hosted in a normal server

Problems

Copyright information

University Television Unit

Student Radio Station

Infrastructure

Equipment

Physical space

Logistics

What we’ll do next year…

• Massive recruitment effort

• Team Building & Training Day

• Early projects & Stable crews

• Allow idea pitching often

• Re-organize the structure

• Set prestigious goals

• Network, invite guests

July 2008Access to 4 video cameras Bidding for 2 HD cameras10 executive members 45 registered members A dynamic website A domain (http://lutube.tv) Official Society (within the University)Around 20 hours of footageNation-wide recognised as a Student TV Station (by means of NaSTA)