setting the scene for wearables

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13 October 2014 S3908-P-577 v2.0 Commercially Confidential Setting the scene for wearables What? Why? How? Ruth Thomson Cambridge Wireless Connected Devices SIG event, 9 th October 2014 As presented at http://www.cambridgewireless.co.uk/sigs/connecteddevices/

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Presentation by the Head of Consumer Product Development at Cambridge Consultants. Topics covered include: Why are we interested in wearable technology? A wearables ecosystem Why now? How to make it real? What’s next?

TRANSCRIPT

Page 1: Setting the scene for wearables

13 October 2014 S3908-P-577 v2.0

Commercially Confidential

Setting the scene for wearables – What? Why? How?

Ruth Thomson

Cambridge Wireless – Connected Devices SIG event, 9th October 2014

As presented at http://www.cambridgewireless.co.uk/sigs/connecteddevices/

Page 2: Setting the scene for wearables

13 October 2014 S3908-P-577 v2.0 2 Commercially Confidential

Wearable Technology

Introduction

Why now?

How to make it real?

What’s next?

Page 3: Setting the scene for wearables

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Cambridge Consultants

Over 400 engineers, designers, scientists, and consultants.

Delivering innovative product development for our clients across many market sectors including

medical, sports & fitness, enterprise, and personal care.

We work with our clients at all stages from concept generation, through prototyping to transfer

to manufacture & implementation of systems.

Page 4: Setting the scene for wearables

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Wearables – why are we interested?

Improvement in sporting performance and technique

Better healthcare outcomes – ability to monitor patients, compliance and response to medical

intervention

Improved efficiency in enterprise – better use of time, people and assets

Enhancement of our personal space

Ref: Jenny Tillotson

Additional revenue streams, and opportunities to provide products and services

Page 5: Setting the scene for wearables

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Wearables – an ecosystem

It’s not just about the device!

Wearable technology development requires a

system approach

– There are multiple parts to the system

– We need to be able to balance the commercial

and technical requirements across the system

Wearable

sensor device

Smartphone /

hub

App Cloud / back

end service

The benefits of wearable technology is in the actionable information and engagement it

brings…. If you could do this without the device wouldn’t you do this?!

• Also remember…the smartphone is just AN option for the hub…

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Wearable Technology

Introduction

Why now?

How to make it real?

What’s next?

Page 7: Setting the scene for wearables

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Technology availability

The necessary components are now available at a cost, size and performance that

makes new products/systems possible

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Uptake of smartphones reduces the cost of entry for new products/systems…

The uptake of smartphones means that most consumers already have part of the

system in their pocket

Wearable tech systems can effectively ‘piggy back’ on this existing infrastructure

– Cost benefits

– Data capture is effectively omnipresent

On average, there were two smartphones for every nine

people on earth, or 1.4 billion smartphones, by the end of

2013. ref: www.businessinsider.com

Page 9: Setting the scene for wearables

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The rising adoption of cloud storage means that consumers have a place to store all

the data that they are gathering about themselves

The increasing smart infrastructure of data storage means that it can be accessible

and secure

Data storage and accessibility in the cloud

Page 10: Setting the scene for wearables

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Wearable Technology

Introduction

Why now?

How to make it real?

What’s next?

Page 11: Setting the scene for wearables

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How to make it real? What are the tech challenges specific to wearables?

Size? Weight?

Comfort?

Power? How

long does the

battery last?

Cool

factor?

Wireless range

and path loss?

Who needs what information?

What level of info (vs. data)?

And when?...

...where is processing done?

Cost?

Page 12: Setting the scene for wearables

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For example... let’s focus on : antenna design

Get this right and you can create a cheaper, smaller, more comfortable and higher

performing wearable

It may be possible that an off-the-shelf antenna will deliver an ok product, but with

attention to the antenna design you can get a really differentiated wearable product

The antenna performance is impacted by it’s shape , geometry and environment.

Consider the impact of the body on the antenna… and the difference in body

morphologies…

CC has recently invested in an anechoic radio test facility

Here is a link to an article on demystifying myths regarding antenna design for

wearable devices

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How to make it real FAST?

You want to explore and play with the design options to understand what is possible,

and understand the trade-offs…you want to do this FAST

– We can do this using the CC Appcessory toolkit

Imagine if… I want a wearable connected device… that allows me to

monitor my sun exposure… I’m thinking of a hairclip form

factor...

As a starting point you will need a UV sensor, a BLE chip

with on chip processor, antenna, battery…

Input to toolkit Export CAD file

& add form

factor

In a day workshop we can work with you to explore the design options using the toolkit

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How to make it real FAST cont.?

Imagine if…

I want a wearable connected device that helps me quantify

movement/rotation in the body…I’m thinking I need a gyro…

It is very important consider how to balance the system requirements to create a successful

wearable. Contact us if you’d like to understand more about the CC Appcessory toolkit

You could switch to

an

accelometer…clearly

a different algo dev

challenge but let’s

explore the options

We can use the toolkit to explore the power implications of design decisions…

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Remember : The importance of balance across the system

Changes to one element of the system often affect others.

Understanding this and managing the system architecture are critical.

Page 16: Setting the scene for wearables

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Wearable Technology

Introduction

Why now?

How to make it real?

What’s next?

Page 17: Setting the scene for wearables

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Internet of thing internet of things

Today we are limited to single devices communicating in silos to

the cloud

We are moving towards a future of truly connected devices where

the devices will communicate intuitively with each other, gathering

data about you and the environment and allowing smart inferences

on what you want/need

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The hub moves beyond the smart phone

Today the smart phone provides a convenient hub for connection to the cloud

However it is not the ideal hub for many scenarios… bathrooms, exercising…

We are moving towards a future of intelligent passive nodes

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real BIG data

We’re just at the start…. It’s extremely exciting to be part of the next stages in

this trend!

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Wearable Technology

Introduction

Why now?

How to make it real?

What’s next?

Many thanks!

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At Cambridge Consultants we are the best team in the world to develop and

implement innovative connected systems

We have all the required technical skills under one roof AND the experience of designing and

implementing system architectures and digital services such that we can balance the

requirements across the system to ensure we meet your commercial and technical

requirements.

We recently created a top 10 guide to creating a successful connected device, you can read

more about this and download a free copy at…

http://www.cambridgeconsultants.com/media/press-releases/demystifying-connected-world

Contact us if you’d like to learn more about the Appcessory Toolkit

mentioned in this presentation, and to learn more about how we

could support your connected system development

Page 22: Setting the scene for wearables

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More about the presenter…

Ruth Thomson leads the Consumer business at Cambridge

Consultants. She has more than 12 years’ experience of working

with consumer brands, using technology to deliver innovative

consumer experiences across a range of products and services. In

the wearables space she is working across sports and fitness

technology, wellness and personal care applications bringing

Cambridge Consultants' significant skills and experience in the

development of novel connected systems to these opportunities for

innovation.

More info at https://www.linkedin.com/in/ruththomson

Contact Ruth at [email protected]

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Cambridge UK

Registered No. 1036296 England

Cambridge Consultants is part of the Altran group, a global leader

in Innovation. www.Altran.com

www.CambridgeConsultants.com The contents of this presentation are commercially confidential

and the proprietary information of Cambridge Consultants

© 2014 Cambridge Consultants Ltd. All rights reserved.

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