setting objectives 382
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Mission Statement, ManagementPhilosophy Goals and Objectives
What are Objectives &
What do they do?
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Introduction
The team will present a statement ofphilosophy. It may
include a team mission statement or other statement that helps
frame the week.
The team will present a list ofgoals and objectives for the
week. These are your targets to accomplish. The team will
state how these goals and objectives relate to the 3 RKR goals.
The remainder of this Management Plan will include the
strategies and actions that your team will undertake toaccomplish the goals and objectives.
Goals and Objectives should be Specific, Measurable,
Achievable, Realistic, and Time-Bound.
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Objectives
To Be Successful You Will Need to
Have a Mission Statement and SetObjectives for Your Project.
By the End of This Session You Will
Be Able to: Create a Mission Statement
Set Objectives
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Mission Statement
A Mission Statement describes your unique
purpose during your management week. Itcaptures what qualities your team wants to
develop, accomplish, and contributions your
team wants to make.
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Mission Statement - Guide
A mission statement becomes a guide for yourmanagement week, inspiring you to make
decisions that will best help you you reach yourgoals and fulfill your vision.
1. The Mission Statement should be narrow enough togive direction and guidance to everyone in the business.
2. Large enough to allow the business to grow and realizeits potential.
3. Must be realistic, achievable, and brief.
4. And, it should capture the essence of an organizationwithout being so vague that it could apply to every
other organization too.
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A Focused Team
Without a Mission Statement an organization will
flounder and pull in different directions.
Employees must be clear about business intent if
you want a team that's focused on the priorities.
This is another great example of where "more is less".
The more time that goes by without formally developingand publishing the organizational Mission Statement, the
less likely one could focus and position their team to
achieve the desired next level of success.
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Positive Results
Some of the positives that can result from establishinga Mission Statement are:
Greatly improved business focus
Everyone has the same corporate/organizationalimage - no misunderstandings
Enhances the professional perception of yourbusiness
Fosters a team oriented environment
Enhances employee morale
Helps attract and retain the best people
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Where to Start?
Write down ideas for your mission statement.
Describe how you want to manage/operate[your management week]
Dont worry if it is not perfect, this is just
your first draft.
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Helpful Sites
What should our mission statement say?http://www.nonprofits.org/npofaq/03/21.html
Principles of Strategic Managementhttp://www.csuchico.edu/mgmt/strategy/module1/
How to Draft a Mission Statement
http://management.about.com/library/howto/ht_stmt.htm Work Place Tool Box
http://www.workplacetoolbox.com/index.jsp
http://www.nonprofits.org/npofaq/03/21.htmlhttp://www.csuchico.edu/mgmt/strategy/module1/http://management.about.com/library/howto/ht_stmt.htmhttp://www.workplacetoolbox.com/index.jsphttp://www.workplacetoolbox.com/index.jsphttp://management.about.com/library/howto/ht_stmt.htmhttp://www.csuchico.edu/mgmt/strategy/module1/http://www.nonprofits.org/npofaq/03/21.html -
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Objectives Are Necessary
Objectives Are Necessary If PerformanceResults Influence Company Survival &
Growth
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What Do Objectives Do?
Focus Attention
People, Money, Equipment
Justify Reasons for Orders
Provide a Planning Base
Give Direction Provide Data
Indicate Problems
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FEATURES OF A GOOD
OBJECTIVECAN BE DONE
WRITTEN CAN BEUNDERSTOOD
SPECIFIC CURRENT FLEXIBLE
A GOOD OBJECTIVE
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Example (bad)
The Restaurant WillReceive Few
Complaints NextMonth.
Unclear - How many isfew - not measurable
Interpreted differentlyby different supervisors
A vague Goal
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Example (Good)
The hotel will
achieve 85% room
occupancy in the nextquarter.
Clear
Measurable Attainable (?)
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Management by objectives
COMPANY
PLANS
DEPARTMENTAL
& INDIVIDUAL
MANAGERS
PLANS
IMPROVEMENT
PLANS
REVIEW
MEETINGS
CONTROL OF
INFORMATION
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Setting Objectives
The
OBJECTIVE
Who is
responsibleHow will it be
accomplished
What is to be
accomplished
When is it to be
accomplished
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How do you start setting
objectives? Be Realistic
Sometimes resources are not available Concentrate on what is important
Not all objectives have equal importance
Prioritize
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How do you start
setting objectives? Assign responsibility
Give specific responsibility for assignmentareas
Fix time frames
Set deadlines for results to be achieved by
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How do you start
setting objectives? Measure & Monitor
Evaluate & compare -
seek / give feedback -
revise plan if necessary -
develop future objectives
& plans
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Are there different
types of objectives?YES - many.???
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Strategic Objectives
Long range objective planning
Deal with cost controls
Budgets,
Profitability
Market decisions Made by top executives usually
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Tactical objectives
Short range objective planning
Deal with routine tasks
Often part of supervisors job
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How do you start
setting objectives? Qualitative objectives
- Relating to standards & quality (+/-)- Hard to measure
Quantitative objectives
- Relating to production achievements- Easier to measure
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Qualitative and quantitative
objectives again can split into: Decision oriented objectives
If a decision is made to remedy a particular
problem - that will determine objectives
Routine objectives
Relate to everyday work operationsconcerned
mainly with routine / repetitive jobs
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Qualitative and quantitative
objectives again can split into: Creative objectives
Involve new ideas, applied in a creative or
flexible way to enhance productivity,profitability or both
Personal objectives
Specific goals you seek to accomplish in yourown work
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Relate Objectives to Goals
Goals of the Restaurant at Kellogg Ranch:
1. Exceed Guest Expectations
2. Provide Total Support to Your Staff
3. Manage the Business Professionally