session02: strategic management process dr. mark h. mortensen 66.490.211 and 212 tues &thurs...

Session02:Strategic Management Process

Dr. Mark H. Mortensen66.490.211 and 212Tues &Thurs 2:00 to 3:15

3:30 to 4:45

Manning School of Business

Mortensen Consulting Group

Today

1. Attendance

2. Turn in Assignment #1

3. Lecture on Chapter 1 in book

4. Discussion on Strategic Management Process

5. Go over Assignments #2 & #3 (Due next week)


Lecture on Chapter 1

(c) 2012 Flat World Knowledge

Mastering Strategic Management

1-1


Today

1. Attendance




5. Go over Assignments #2 & #3 (Due next week)


Strategic Management Process: Step-by-Step [1]


Strategic Management Process: Environmental Scanning

Assumptions

Constraints

Truisms

TOOLS PEST(EL) analysis Porter 5-Forces model Company positioning chart Product positioning charts BCG product matrix GE product matrix Core competency analysis Value chain analysis Bowman’s Strategy Clock


Strategic Management Process: Strategy Formulation

TOOLS All the tools from Environmental

Scanning SWOT Analysis (TOWS, IFAS,

EFAS) Unique Selling Point Analysis Scenario Planning


Strategic Management Process: Strategy Implementation

TOOLS Vision Statement Mission Statement Strategic Goals Change Management Programs Projects


Strategic Management Process: Evaluation and Control

TOOLS Everything else you have learned in

Business School


Strategic Management Process: Examples Kenichi Omhae and Yamaha

Louis Gerstner and IBM

Matt Desch and Telcordia Technologies

“In business as on the battlefield, the object of strategy is to bring about the condition most favorable to one’s own side.” - Kenichi Ohmae

“The next thing is: we can make IBM even better, ... We brought IBM back but we're gunning for leadership.”

Providence and Warburg Pincus together put just over $300 million in equity towards buying Telcordia in 2004. The rest of the $1.35 billion headline purchase price was funded with borrowed money. It was a dangerous investment, but they were able to sell it to Ericsson for $1.15 billion paying down Telcordia debt and are holding onto holding onto the company’s cash, helping turn a slim profit.


Today

1. Attendance




5. Go over Assignments #2 and #3 (Due next week)


For next Tuesday

Read Chapter 1 in textbook Purchase the case studies


Assignment #2: Gather info on your group’s assigned companyDue by: Tuesday 28 January (next week)

Each of you has been assigned a group, named for a company. Gather some information about the company and be prepared to discuss it

within your group in class on Thursday. Name, when founded, where headquartered, public stock symbol Business model (How does it make its money?) Geographies in which it operates Revenue and stock price history Anything else that you think would be interesting to the class

Just gather and organize the information, bringing it to the next class. Nothing to turn in.

During the next class, each group will create and give a short presentation to the class on your company.


Assignment #3: Written report on Starbucks and Dunkin’ DonutsDue by: Next Thursday 30 January - (next week)

Each person visit both a Starbucks and a Dunkin’ Donuts retail store and write a report. Describe and contrast the atmospheres, types of menu items, service quality,

and prices Describe and contrast the patrons and how they react to the above Talk to at least one person in the store about why they come there and relate

their opinions Describe your own experiences at each of them, from this and other visits.

Visit the Starbucks and Dunkin’ Donuts web sites: Try to determine their target markets, mission statements, and anything else you

can glean about their strategies – write a paragraph or two on each Contrast the two web sites Contrast the apparent strategies of the two Discuss how the information on the web sites does or does not match the reality

in each case. A few informal pages should suffice – if it wants to be longer, OK.


Strategic Management – Spring 2013

session02: strategic management process dr. mark h. mortensen 66.490.211 and 212 tues &thurs...

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