session m slideshare
TRANSCRIPT
Let’s make one thing clear:
Businesses are businesses.
And people are people.
Nobody really wants any business to engage with them like their best friend would.
They just want a little respect; a little recognition.
In the end, people just want the businesses they frequent to recognize them and reward them for their
business.
Simple. But not easy.
Most businesses want to recognize and reward their customers– especially their most loyal ones.
There’s just one problem:
Their existing software.
It’s tired, slow and breaks people up into slivers of themselves so the whole person cannot come
into view.
By the time marketers put the pieces together (often manually) the customer has moved on.
Maybe even churned out.
So we created a platform that:Recognizes the sum of the partsUnifies and updates the total pictureAnd recommends the right way to engage with the customer based on all the facts
(Not just a sliver of them).
APIs pull in the pieces.
Proprietary dynamic profile management software assembles them and associates them to the whole customer.
A real-time rules engine recommends the next engagement the company should make taking into account location, lifetime customer value, recent engagements, purchase history, stated preferences...
And personalized content, offers, or experiences are delivered via the right channel at the right time.
In milliseconds.
SessionM. The sum of the parts.(Not just some of the parts.)