session ii yorimasa suwa
TRANSCRIPT
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WIPO GREEN – the Sustainable Technology Marketplace -
and the contributions from JIPA 6th November 2014, Seoul, Korea 2014 Seoul Science & Technology Forum (SEOUL S&T FORUM) Session II: Public-Private Partnership (PPP) in Science & Technology
Yorimasa Suwa, Ph.D., MBA Deputy Learder, WIPO GREEN Project, Japan Intellectual Property Association (JIPA) Senior Manager, Corporate Strategic Technology Department, Technology Center, TEIJIN Ltd.
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Japan Intellectual Property Association (JIPA) n Established in 1938 and has a history of 75 years. n Non-profit, non-governmental and largest IPR Industry
Organization in the World. n As of May 2014, – Number of Regular members: 932 – Number of Associate members: 334 n Objectives – The Association aims at contributing to the business of its
Members by endeavoring to make full utilization of intellectual property systems and to improve them.
– It also aims at contributing thereby to the sound progress of technology and development of Japanese industry.
n JIPA proposed the green technology packaging project to WIPO in 2008 and has collaborated with its Global Challenging Division from the very start of WIPO GREEN.
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
JIPA Website and Newsletter
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http://www.jipa.or.jp/english/index.html
JIPA Newsletter - IP Message from Japan - News of JIPA International Activities. (planning to start in summer of 2013)
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Collaboration of JIPA and WIPO
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1992 UNFCCC adopted: ‘Technology Transfer Promotion’
Kyoto Protocol adopted GHG reduction > 5% against 1990 1997 COP 3
2007 COP13 Bali Action Plan 2010 COP16 Technology Mechanism for development and transfer
2013 COP19 Technology Mechanism under discussion
“Not patents, but technology pack for transfer” “IP based solution for global issues”
JIPA WIPO Food Security Climate Change Healthcare
WIPO GREEN
Since 2010, Joint Project to build global technology matching scheme
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Concept of Green Technology Packaging Platform (GTPP)
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Comprehensive Image of WIPO GREEN
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Database
Network
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WIPO GREEN Official Launch (28th November 2013) n H.E. Ambassador Dilip Sinha,
India, Mr. Francis Gurry, Director General, WIPO, and Mr. Takeshi Ueno, President, JIPA (From left to Right) took the rostrum.
n Video messages from Ms. Cristiana Figueres, Executive Secretary of UNFCCC, and Mr. Achim Steiner, Executive Director of UNEP, on their expectation toward WIPO GREEN as one of the solutions for the climate change.
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World WIPO GREEN Website https://webaccess.wipo.int/green/
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About 1,000 items of technology seeds have been registered.
Network is composed of Partners and Users(Tech Providers, Tech Seekers, Service Providers).
About 50 various types of organizations have registered as Partners.
Database
Network
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Registration of technology seeds in WIPO GREEN Database
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Technology features
Effects
Developmental status
Intellectual property
Condition for use
Additional information
Title*
Descriptions*
Technology Field*
Summery of Befits*
*mandatory
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
An example of technology information in WIPO GREEN Database
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Contact to provider
Up to 20 image files can be attached.
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Partners: Core of WIPO GREEN Network
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n Partners shall agree with WIPO GREEN Charter and clarify their contributions to WIPO GREEN.
from developed countries from developping countries
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Principles of WIPO GREEN n Transparency: WIPO GREEN, as a global repository of
technologies, best practices and analyses, contributes to a more open market.
n Partnerships: WIPO GREEN brings together the public and private sectors on a voluntary basis to facilitate collaborations and accelerate investments.
n A comprehensive understanding of needs: WIPO GREEN offers a space for publicizing needs, allowing interested parties to respond to and offer solutions.
n IP rights: WIPO GREEN encourages the exchange, sale and licensing of technologies and their associated rights.
n Agreements that originate through the use of the WIPO GREEN are the responsibility of the contracting parties.
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Contributions of JIPA to WIPO GREEN n To promote participation of Japanese companies who have
green technologies ⇒ Registration of the technologies
n To support propagating the green technologies to countries and industries who need them
⇒ Global promotion and networking
n To engage in advisory board to further develop and shape the platform
⇒ Actively participating in organizing the effective architecture of WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World Japanese Companies who have registered their technologies to WIPO GREEN Database (as of October 2014)
n Honda Motor Co., Ltd. n Hitachi, Ltd n FUJITSU LIMITED n TEIJIN LIMITED n JGC Corporation n Panasonic Corporation n Sony Corporation n SHARP Corporation n IHI Enviro Corporation n Swing Corporation
n Waseda Environmental Institute n Rural Environment Research Association n Quantum Design Japan, Inc. n Seabell International Co., Ltd. n Technoplan Inc. n Jtop Co., Ltd.
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
MSABP™ Multi-Stage Activated Biological Process Wastewater Treatment System
n Developed by TEIJIN in Japan and China.
n Based on a revolutionary process in which a biological carrier provides immobilization of microorganisms in a multi-stage aeration tank.
n Sludge-less, so greatly reduced sludge disposal cost.
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MSABP™ is a registered trademark of Aquarius Technologies Inc.(US)
Copyright TEIJIN Limited
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
ECO CIRCLE™ PET Fiber Recycling System
n Established by TEIJIN in early 2000’s first in the world.
n Circulating type recycling system for polyester products.
n Currently developed in China through one of partnerships between the China Chemical Fibers Association (CCFA) and TEIJIN.
21 Copyright TEIJIN Limited
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
WINTRAY High-Throughput and High-Efficiency Extraction Column System
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n Developed by JGC Corporation
Copyright JGC Corporation
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Photocatalyst titanium apatite technolgy n Developed by FUJITSU LIMITED in collaboration with the University of
Tokyo.
n Photocatalytic material, in which a part of calcium ions in apatite crystals are substituted by titanium ions.
n Advantages
・ Has similar photocatalytic properties of the conventionally used photocatalyst titanium dioxide.
・ Has the same structure as hydroxyapatite, which is included in bones, and is highly effective at adsorbing organic materials.
・ Shows inactivating effect against viruses, microbes, and allergens, even in dark condition.
23 Copyright 2014 FUJITSU LIMITED
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
ULV, Ultra Lightweight Vehicle n Developed by Waseda Environmental
Institute. n Effectively utilized in the suffered
area of the huge earthquake in the east Japan in 2011
24 Copyright Waseda Environmental Institute
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
STREAM: Ultra Low Head Hydro Power System
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n Developed by Seabell International Co., Ltd.
n Easy installation, Simple utilizing Water Current
n Renewable Energy 24 hrs,365 days
n Does not Require Dam or Penstock n Broad Range of Application
Copyright Seabell International Co. Ltd.
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Agenda 1. Brief introduction of Japan Intellectual Property
Association (JIPA) 2. Original scope of the project in JIPA and WIPO 3. Official Launch of WIPO GREEN 4. Contributions of JIPA to WIPO GREEN 5. Current issues and future scope in WIPO GREEN
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Current Issues and the future scope of WIPO GREEN
Following three issues seem to be most important.
n How can we know real needs in developing countries?
n How can we connect various types of members to realize the transfer of ESTs?
n How to share the value and benefit from IPR systems between developing and developed countries?
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
How can we know real needs in developing countries? n There has been only a few registration of needs in DB. ⇒ Needs are quite specific to each geographical area and
easily changing with time and government regulations. n Human network and the systems should be constructed. ⇒ Concurrent exchange of opinions of the skilled persons (Engineers, Technology consultants, Funding advisors, etc.
in the developing countries) n Technology seeds information in the developing countries
are also the technology needs information. ⇒ case studies of “Reverse Innovation” and the activities
of academics, such as D-Lab in MIT and O-Lab of SUTD, can be useful examples
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
How can we connect various types of members to realize the transfer of ESTs? n The active value chain of technology transfer should be
constructed. ⇒ Not only technology providers and acceptors, but also providers for supporting service.
n Organizations of various types must work together, such as public sector, private sector and nonprofit sector.
⇒ Factors described in “Social Marketing”(Kotler, 2010) should be considered. - Agreement on common goals - Clear roles and responsibilities - Mutual respect and appreciation - Negotiation and compromise - Open communication - System for accountability
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World How to share the value and benefit from IPR systems between developing and developed countries? n I believe this is the final goal of WIPO GREEN. n From the aspect of “Reverse Innovation”, the innovation in
developing countries can transform global markets, as Govindarajan (2012) described, . ⇒ IPR system will be beneficial not only for the industries in developed countries, but also for the innovators in developing countries.
n There may be the points that the IPR system itself should be modified as Kaskus (2012) suggested.
⇒ For example, patenting conditions, such as the differentiation of patent terms.
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Ref. Yumiko Amano, 2012 WIPO Regional Forum in Colombo, SriLanka
Ref. Vipin Kumar, 2014 ESCAP Regional Dialogue in Pattaya, Thailand
WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Current Issues and the future scope of WIPO GREEN
Toward the effective system for Green Technology Transfer in the future:
n Currently, members of Partners in WIPO GREEN are making efforts together as 4 working groups. (Database, Needs, Communication and Finance)
n JIPA is continuously focusing on the networking activity of WIPO GREEN.
We strongly hope more organizations from Asia will join WIPO GREEN Network, not only for North to South green technology transfer, but also for North to North transfer or Packaging of green technologies.
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WIPO GREEN Project, Japan Intellectual Property Association (JIPA) 6/11/2014
Creating IP Vision for the World
Thank you for your attention. [email protected]
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Please refer to my paper published on Techmoniter, the on-line journal of UN Asia and the Pacific Center for Technology Transfer(APCTT).
http://www.techmonitor.net/tm/images/5/59/13oct_dec_sf1.pdf