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TRANSCRIPT
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ENTREPRENEURSHIP
Session 1
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Who is an Entrepreneur?
Entrepreneurstems from French, meansbetween-takerorgo between
Different meaning to different people
An economists view : An Entrepreneur is one who brings resources,
Labor, Materials and other assets into combinations that make
their value greater than before, and also one who introduceschanges, innovations, and new order.
A psychologist view: a person with certain traits
Entrepreneur is an individual who takes initiatives to bundle resources in
innovative ways and is willing to bear the risk and/or uncertainty to act
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What is Entrepreneurship?
Academic Definition (Stevenson & Jarillo)
Entrepreneurship is the process by which individuals pursue opportunities
without regard to resources they currently control.
Venture Capitalist (Fred Wilson) Entrepreneurship is the art of turning an idea into a business.
Explanation of What Entrepreneurs Do
Entrepreneurs assemble and then integrate all the resources neededthe
money, the people, the business model, the strategyneeded to transform
an invention or an idea into a viable business.
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What is Entrepreneurship?
Entrepreneurship is the process of creating something new with value by
devoting the necessary time and effort, assuming the accompanying financial,
Psychic, and social risks and uncertainties, and receiving the resulting rewards
of monetary and personal satisfaction.
Basic Aspects
It involves a creation process
Devotion to time and efforts
Accepting risks
Rewards , Personal satisfaction
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Entrepreneurial Process V/s Action?
Entrepreneurial action: Behaviour in response to a judgmental decision
under uncertainty about a possible opportunity.
Entrepreneurial Process: the process of creating something new with value
by devoting the necessary time and effort assuming the accompanying
financial, psychic and social risks and uncertainties and receiving the rewards
of monetary and personal satisfaction.
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Entrepreneurial Process
Identify and Evaluateopportunity
Develop BusinessPlan
Determine ResourceRequirement
Manage theenterprise
Identify a specificOpportunity
Title Page Table ofContents
Determine resources Develop managementstyle
Estimate Market Size Executive Summary Determine existingresources
Understand keyvariables for success
Assess real andperceived value ofopportunity
Description ofBusiness , industry,technology,marketing, financials,production plan,organisation set up,operation plan
Identify resource gapsand available suppliers
Identify problemscurrent and potential
Evaluate risks andreturns of opportunity
SWOT Develop access toneeded resources
Implement controlsystems
Assess personal skillsand goals
Summary Develop growthstrategy
Assess competitive
environment
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How Entrepreneurs Think
Entrepreneurs thinks differently than non-entrepreneurs
Decisions made in uncertain environments, under pressure where stakes are
high
Entrepreneur must
Effectuate Be cognitively adaptable
Learn from failure
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Thought Process of an Entrepreneur
Casual Process A process that starts with a desired
outcome and focuses on the means
to generate that outcome
Effectuation Process A process that starts with what one
has (who they are, what they know,
and whom they know) and selects
among possible outcome
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Thought Process of an Entrepreneur
Cognitive Adaptability: it describes the extent to which entrepreneurs are
dynamic, flexible, self regulating, and engaged in the process of generating
multiple decision frameworks focused on sensing and processing changes in
their environments and then acting on them
The ability to reflect upon ,understand and control ones thinking and
learning
Be self aware
Think aloud
Reflect
Be strategic to plan Self monitor
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Thought Process of an Entrepreneur
..The same is possible by asking the following questions relating
to
ComprehensionQuestions
Questionsdesigned toincreaseentrepreneursunderstandingof the nature ofenvironment
Connection tasks
Tasks designedto stimulate theentrepreneursto think aboutthe currentsituation interms of
similarities toand differencesfrom situationspreviouslyfaced andsolved
Strategy tasks
Tasks designedto stimulateentrepreneursto think aboutwhichstrategies areappropriate for
solving theproblem (andwhy) orpursuing theopportunity
Reflection tasks
Designed tostimulateentrepreneursto think abouttheirunderstandingand feelings as
they progressthrough theentrepreneurialprocess
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Thought Process of an Entrepreneur
Know your business
Develop a good, effectiveBusiness Plan
Manage your financialresources effectively
Have a complete
financial statement.
Hire and managepeople effectively.Learning From
Failure
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Why Become an Entrepreneur?
The three primary reasons that people becomeentrepreneurs and start their own firms
Desire to be their own boss
Financial rewards
Desire to pursue theirown ideas
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Characteristics of SuccessfulEntrepreneurs
Four Primary Characteristics
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Characteristics of SuccessfulEntrepreneurs
Passion for the Business: Passion typically stems from the entrepreneurs
belief that the business will positively influence peoples lives.
Product/Customer Focus: An entrepreneurs keen focus on products and
customers typically stems from the fact that most entrepreneurs are, at heart,
craftspeople.
Tenacity Despite Failure : Because entrepreneurs are typically trying
something new, the failure rate is naturally high. A defining characteristic for
successful entrepreneurs is their ability to persevere through setbacks andfailures.
Execution Intelligence: The ability to fashion a solid business idea into a
viable business is a key characteristic of successful entrepreneurs.
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Entrepreneurial Schools-of-ThoughtApproach
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Macro View: External Locus of Control
The Environmental School of Thought
Considers the external factors that affect a potential entrepreneurs lifestyle.
The Financial/Capital School of Thought
Based on the capital-seeking processthe search for seed and growthcapital.
The Displacement School of Thought
Alienation drives entrepreneurial pursuits
Political displacement (laws, policies, and regulations)
Cultural displacement (preclusion of social groups)
Economic displacement (economic variations)
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Venture Stage Financial Consideration Decision
Start-up or
acquisition
Seed capital
Venture capital sources
Proceed or abandon
Ongoing Cash management
Investments
Financial analysis and
evaluation
Maintain, increase, or
reduce size
Decline or
succession
Profit question
Corporate buyoutSuccession question
Sell, retire, or dissolve
operations
Macro View: External Locus of Control
Financial Analysis Emphasis
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Micro View: Internal Locus of Control
The Entrepreneurial Trait School of Thought
Focuses on identifying traits common to successful entrepreneurs.
Achievement, creativity, determination, and technical knowledge
The Venture Opportunity School of Thought
Focuses on the opportunity aspect of venture developmentthe search foridea sources, the development of concepts, and the implementation ofventure opportunities.
Corridor principle: New pathways or opportunities will arise that leadentrepreneurs in different directions.
The Strategic Formulation School of Thought Emphasizes the planning process in successful venture development.
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The 10 Deadly Mistakes ofEntrepreneurship
Management mistakes capacity, leadership ability, knowledge etc.
Lack of experience professional, economic, organisational, dealing with
human resources etc.
Poor financial control undercapitalization (consequence: the firm runs out of
capital before it is able to generate positive cash flow)
Weak marketing efforts mistake: if the entrepreneurs dream it, customers will
automatically come; instead of providing them with value, quality, convenience,
service and fun!
Failure to develop a strategic planIdont have time for it
Uncontrolled growth expansion should be financed by the profit theygenerate or by capital contributions from the owners
Poor location they often choose a vacant building
Improper inventory control neglected in many cases, problems: too much or
too few inventory, and even too much of the wrong type of inventory
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The 10 Deadly Mistakes ofEntrepreneurship
Incorrect pricing costs, aims, methods
Inability to make the entrepreneurial transition after the start up, growth
usually requires radical changes in several fields
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Discovery Theory
Emphasizes on identification of opportunities by individuals
Assumes that different individuals has different ability of identifying
opportunities
Assumes that risk bearing is an essential part of the entrepreneurial process
Creation Theory
Focuses on entrepreneurs and the creation of enterprises
Assumes that opportunities are not recognized by individuals, but created
by themAssumes that individuals bear uncertainty not risk
Theories of Entrepreneurship
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Psychological Model
This model signifies that psychological factors are responsible for the
development of entrepreneurial behavior in individuals.
Sociological Model
This model considers societal factors responsible for the development ofentrepreneurial behavior in individuals.
Population-Ecology Model
This model analyzes the determinants of entrepreneurship development.
Models of EntrepreneurshipDevelopment
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Generating Employment
Developing the Economy of a Country
Improving Standard of living
Facilitating proper utilization of resources Creating new market
Fuelling technological innovations
Increasing productivity
Significance of Entrepreneurship
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Creativity
Innovation
Leadership
Dynamism
Decision-Making Ability Self-Motivation
Self-Confidence
Time Management
Vision
Persistence
Technical Knowledge
Problem-Solving Skills
Flexibility
Traits and Characteristics of aSuccessful Entrepreneur
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Innovative Entrepreneurs
Entrepreneurs who continuously strive to introduce new products in the
market, new technologies, and new markets to do business.
Imitative Entrepreneurs
Entrepreneurs who imitate techniques and technologies innovated by othersto start their own enterprise.
Fabian Entrepreneurs
Entrepreneurs who are cautious and skeptic about bringing any change in
their modus operandi or enterprises.
Drone Entrepreneurs
Entrepreneurs who believe in status per quo.
Types of Entrepreneurs : On the basis offunctional characteristics
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Manufacturing Entrepreneurs: Entrepreneurs who are involved in producing
goods, and mobilizing resources and supplies to sell those products.
Service Entrepreneurs :Entrepreneurs who are involved in producing and
rendering services.
Trading Entrepreneurs: Entrepreneurs who are involved in trading activities
only.
Private Entrepreneurs: Entrepreneurs who establish and operate private
enterprises free from the control of the government.
State or Public Entrepreneurs: Entrepreneurs who are involved in enterprises
that are owned and controlled by the state government. Joint Entrepreneurs: Entrepreneurs who establish and operate enterprises in
partnership.
Types of Entrepreneurs: On the basis ofnature of business
f h b i f
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Large-Scale Entrepreneurs: Entrepreneurs who are involved inentrepreneurial activities at large scale.
Small-Scale Entrepreneurs: Entrepreneurs whose activities are limited to
local markets only.
Satellites: Entrepreneurs who start as suppliers and moves towards a
productive enterprise.
Managers: Entrepreneurs who do not initiate expansion and are satisfied just
in managing and staying in business.
Minor Innovators: Entrepreneurs who participate in the economic progress
by finding the making the better use of the existing resources.
Types of Entrepreneurs: On the basis ofdevelopmental angle
f O h b i f
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Advisors: Entrepreneurs who provide an extremely high level of assistance
and advice to customers.
Administrators or Organizers: Entrepreneurs who manage various events
and processes.
Builders or Creators: Entrepreneurs who are involved in building or
creative works.
Communicators or Trainers: Entrepreneurs who provide informationservices.
Caretakers: Entrepreneurs who have helping personalities and are involved
in taking care of people and property.
Types of Entrepreneurs: On the basis ofpersonality traits
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Corporate Entrepreneurship
Corporate Entrepreneurship
Is the conceptualization of entrepreneurship at the firm level.
All firms fall along a conceptual continuum that ranges from highlyconservative to highly entrepreneurial.
The position of a firm on this continuum is referred to as its entrepreneurial
intensity.
E i ll d fi /
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Entrepreneurially managed firm v/straditionally managed firm
Conceptualdimension
Entrepreneurial focus Administrative focus
Strategic Orientation Driven by perception of opportunity Driven by controlled resources
Commitment toopportunity
Revolutionary with short duration Evolutionary with long duration
Commitment ofresources
Many stages with minimal exposure A single stage with completecommitment to resources
Control of resources Episodic use or rent of requiredresources
Ownership or employment ofrequired resources
Managementstructure
Flat with multiple informal network Hierarchy
Reward philosophy Based on value creation Based on responsibility and seniority
Growth orientation Rapid growth is top priority; risk acceptedto achieve growth
Safe, slow and steady
Entrepreneurialculture
Promoting broad search for opportunities Opportunity search restricted bycontrolled resources ,failure
punished
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E t bli hi C t E t hi
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Establishing Corporate Entrepreneurshipin the Organization
Step one:
Secure a commitment to corporate entrepreneurship in the organization bytop, upper, and middle management levels.
Establish initial framework and embrace the concept.
Identify, select, and train corporate entrepreneurs.
Step two: Identify ideas and areas that top management is interested in supporting.
Identify amount of risk money available to develop the concept.
Establish overall program expectations and target results of each corporateventure.
Establish mentor/sponsor system.
Step three:
Use of technology to ensure organizational flexibility.
E t bli hi C t E t hi
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Step four:
Identify interested managers to train employees and share theirexperiences.
Step five:
Develop ways for the organization to get closer to its customers.
Step six: Learn to be more productive with fewer resources.
Step seven:
Establish a strong support structure for corporate entrepreneurship.
Step eight:
Tie rewards to the performance of the entrepreneurial unit.
Finally:
Implement an evaluation system that allows successful entrepreneurial unitsto expand and unsuccessful ones to be eliminated.
Establishing Corporate Entrepreneurshipin the Organization
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Entrepreneurs Intrapreneurs
They work inside as well as outside the
enterprise.
They are bound to perform within the
enterprise.
They generate ideas. They adopt the idea generated.
They employ intrapreneurs and paysthem in exchange of their services.
They are paid for using their creativethinking.
They work overtime to run his/her own
business.
They work overtime helping to run
someones else business.
The rewards of entrepreneurs depend
on the success and profit margins ofthe enterprise.
An intrapreneur is a person employed
by an organization whose compensationis fixed.
They work inside as well as outside the
enterprise.
They are bound to perform within the
enterprise.
Entrepreneurs Vs. Intrapreneurs
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Risk-Taking Ability
Tolerance for Ambiguity
Locus of Control
Self-Efficacy Goal Setting
Independence
Egoistic Passion
Entrepreneurial Motivational Factors
C T d i E hi
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21st Century Trends in EntrepreneurshipResearch
VentureFinancing
SocialEntrepreneurship
CorporateEntrepreneurship
Trends inEntrepreneurship
Research
EntrepreneurialCognition
GlobalEntrepreneurial
MovementFamily
Businesses
Womenand Minority
Entrepreneurs
EntrepreneurialEducation
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Economic BarriersCapital
Labor
Raw Materials
Non-Economic Barriers
Social
Social Norms
Practical Values
Emotional Blocks
Personal
Lack of Sustained Motivation
Unclear or Ambiguous Ideas
Lack of Vision
Lack of Clear Perception
Entrepreneurial Barriers
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