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    ENTREPRENEURSHIP

    Session 1

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    Who is an Entrepreneur?

    Entrepreneurstems from French, meansbetween-takerorgo between

    Different meaning to different people

    An economists view : An Entrepreneur is one who brings resources,

    Labor, Materials and other assets into combinations that make

    their value greater than before, and also one who introduceschanges, innovations, and new order.

    A psychologist view: a person with certain traits

    Entrepreneur is an individual who takes initiatives to bundle resources in

    innovative ways and is willing to bear the risk and/or uncertainty to act

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    What is Entrepreneurship?

    Academic Definition (Stevenson & Jarillo)

    Entrepreneurship is the process by which individuals pursue opportunities

    without regard to resources they currently control.

    Venture Capitalist (Fred Wilson) Entrepreneurship is the art of turning an idea into a business.

    Explanation of What Entrepreneurs Do

    Entrepreneurs assemble and then integrate all the resources neededthe

    money, the people, the business model, the strategyneeded to transform

    an invention or an idea into a viable business.

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    What is Entrepreneurship?

    Entrepreneurship is the process of creating something new with value by

    devoting the necessary time and effort, assuming the accompanying financial,

    Psychic, and social risks and uncertainties, and receiving the resulting rewards

    of monetary and personal satisfaction.

    Basic Aspects

    It involves a creation process

    Devotion to time and efforts

    Accepting risks

    Rewards , Personal satisfaction

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    Entrepreneurial Process V/s Action?

    Entrepreneurial action: Behaviour in response to a judgmental decision

    under uncertainty about a possible opportunity.

    Entrepreneurial Process: the process of creating something new with value

    by devoting the necessary time and effort assuming the accompanying

    financial, psychic and social risks and uncertainties and receiving the rewards

    of monetary and personal satisfaction.

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    Entrepreneurial Process

    Identify and Evaluateopportunity

    Develop BusinessPlan

    Determine ResourceRequirement

    Manage theenterprise

    Identify a specificOpportunity

    Title Page Table ofContents

    Determine resources Develop managementstyle

    Estimate Market Size Executive Summary Determine existingresources

    Understand keyvariables for success

    Assess real andperceived value ofopportunity

    Description ofBusiness , industry,technology,marketing, financials,production plan,organisation set up,operation plan

    Identify resource gapsand available suppliers

    Identify problemscurrent and potential

    Evaluate risks andreturns of opportunity

    SWOT Develop access toneeded resources

    Implement controlsystems

    Assess personal skillsand goals

    Summary Develop growthstrategy

    Assess competitive

    environment

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    How Entrepreneurs Think

    Entrepreneurs thinks differently than non-entrepreneurs

    Decisions made in uncertain environments, under pressure where stakes are

    high

    Entrepreneur must

    Effectuate Be cognitively adaptable

    Learn from failure

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    Thought Process of an Entrepreneur

    Casual Process A process that starts with a desired

    outcome and focuses on the means

    to generate that outcome

    Effectuation Process A process that starts with what one

    has (who they are, what they know,

    and whom they know) and selects

    among possible outcome

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    Thought Process of an Entrepreneur

    Cognitive Adaptability: it describes the extent to which entrepreneurs are

    dynamic, flexible, self regulating, and engaged in the process of generating

    multiple decision frameworks focused on sensing and processing changes in

    their environments and then acting on them

    The ability to reflect upon ,understand and control ones thinking and

    learning

    Be self aware

    Think aloud

    Reflect

    Be strategic to plan Self monitor

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    Thought Process of an Entrepreneur

    ..The same is possible by asking the following questions relating

    to

    ComprehensionQuestions

    Questionsdesigned toincreaseentrepreneursunderstandingof the nature ofenvironment

    Connection tasks

    Tasks designedto stimulate theentrepreneursto think aboutthe currentsituation interms of

    similarities toand differencesfrom situationspreviouslyfaced andsolved

    Strategy tasks

    Tasks designedto stimulateentrepreneursto think aboutwhichstrategies areappropriate for

    solving theproblem (andwhy) orpursuing theopportunity

    Reflection tasks

    Designed tostimulateentrepreneursto think abouttheirunderstandingand feelings as

    they progressthrough theentrepreneurialprocess

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    Thought Process of an Entrepreneur

    Know your business

    Develop a good, effectiveBusiness Plan

    Manage your financialresources effectively

    Have a complete

    financial statement.

    Hire and managepeople effectively.Learning From

    Failure

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    Why Become an Entrepreneur?

    The three primary reasons that people becomeentrepreneurs and start their own firms

    Desire to be their own boss

    Financial rewards

    Desire to pursue theirown ideas

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    Characteristics of SuccessfulEntrepreneurs

    Four Primary Characteristics

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    Characteristics of SuccessfulEntrepreneurs

    Passion for the Business: Passion typically stems from the entrepreneurs

    belief that the business will positively influence peoples lives.

    Product/Customer Focus: An entrepreneurs keen focus on products and

    customers typically stems from the fact that most entrepreneurs are, at heart,

    craftspeople.

    Tenacity Despite Failure : Because entrepreneurs are typically trying

    something new, the failure rate is naturally high. A defining characteristic for

    successful entrepreneurs is their ability to persevere through setbacks andfailures.

    Execution Intelligence: The ability to fashion a solid business idea into a

    viable business is a key characteristic of successful entrepreneurs.

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    Entrepreneurial Schools-of-ThoughtApproach

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    Macro View: External Locus of Control

    The Environmental School of Thought

    Considers the external factors that affect a potential entrepreneurs lifestyle.

    The Financial/Capital School of Thought

    Based on the capital-seeking processthe search for seed and growthcapital.

    The Displacement School of Thought

    Alienation drives entrepreneurial pursuits

    Political displacement (laws, policies, and regulations)

    Cultural displacement (preclusion of social groups)

    Economic displacement (economic variations)

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    Venture Stage Financial Consideration Decision

    Start-up or

    acquisition

    Seed capital

    Venture capital sources

    Proceed or abandon

    Ongoing Cash management

    Investments

    Financial analysis and

    evaluation

    Maintain, increase, or

    reduce size

    Decline or

    succession

    Profit question

    Corporate buyoutSuccession question

    Sell, retire, or dissolve

    operations

    Macro View: External Locus of Control

    Financial Analysis Emphasis

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    Micro View: Internal Locus of Control

    The Entrepreneurial Trait School of Thought

    Focuses on identifying traits common to successful entrepreneurs.

    Achievement, creativity, determination, and technical knowledge

    The Venture Opportunity School of Thought

    Focuses on the opportunity aspect of venture developmentthe search foridea sources, the development of concepts, and the implementation ofventure opportunities.

    Corridor principle: New pathways or opportunities will arise that leadentrepreneurs in different directions.

    The Strategic Formulation School of Thought Emphasizes the planning process in successful venture development.

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    The 10 Deadly Mistakes ofEntrepreneurship

    Management mistakes capacity, leadership ability, knowledge etc.

    Lack of experience professional, economic, organisational, dealing with

    human resources etc.

    Poor financial control undercapitalization (consequence: the firm runs out of

    capital before it is able to generate positive cash flow)

    Weak marketing efforts mistake: if the entrepreneurs dream it, customers will

    automatically come; instead of providing them with value, quality, convenience,

    service and fun!

    Failure to develop a strategic planIdont have time for it

    Uncontrolled growth expansion should be financed by the profit theygenerate or by capital contributions from the owners

    Poor location they often choose a vacant building

    Improper inventory control neglected in many cases, problems: too much or

    too few inventory, and even too much of the wrong type of inventory

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    The 10 Deadly Mistakes ofEntrepreneurship

    Incorrect pricing costs, aims, methods

    Inability to make the entrepreneurial transition after the start up, growth

    usually requires radical changes in several fields

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    Discovery Theory

    Emphasizes on identification of opportunities by individuals

    Assumes that different individuals has different ability of identifying

    opportunities

    Assumes that risk bearing is an essential part of the entrepreneurial process

    Creation Theory

    Focuses on entrepreneurs and the creation of enterprises

    Assumes that opportunities are not recognized by individuals, but created

    by themAssumes that individuals bear uncertainty not risk

    Theories of Entrepreneurship

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    Psychological Model

    This model signifies that psychological factors are responsible for the

    development of entrepreneurial behavior in individuals.

    Sociological Model

    This model considers societal factors responsible for the development ofentrepreneurial behavior in individuals.

    Population-Ecology Model

    This model analyzes the determinants of entrepreneurship development.

    Models of EntrepreneurshipDevelopment

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    Generating Employment

    Developing the Economy of a Country

    Improving Standard of living

    Facilitating proper utilization of resources Creating new market

    Fuelling technological innovations

    Increasing productivity

    Significance of Entrepreneurship

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    Creativity

    Innovation

    Leadership

    Dynamism

    Decision-Making Ability Self-Motivation

    Self-Confidence

    Time Management

    Vision

    Persistence

    Technical Knowledge

    Problem-Solving Skills

    Flexibility

    Traits and Characteristics of aSuccessful Entrepreneur

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    Innovative Entrepreneurs

    Entrepreneurs who continuously strive to introduce new products in the

    market, new technologies, and new markets to do business.

    Imitative Entrepreneurs

    Entrepreneurs who imitate techniques and technologies innovated by othersto start their own enterprise.

    Fabian Entrepreneurs

    Entrepreneurs who are cautious and skeptic about bringing any change in

    their modus operandi or enterprises.

    Drone Entrepreneurs

    Entrepreneurs who believe in status per quo.

    Types of Entrepreneurs : On the basis offunctional characteristics

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    Manufacturing Entrepreneurs: Entrepreneurs who are involved in producing

    goods, and mobilizing resources and supplies to sell those products.

    Service Entrepreneurs :Entrepreneurs who are involved in producing and

    rendering services.

    Trading Entrepreneurs: Entrepreneurs who are involved in trading activities

    only.

    Private Entrepreneurs: Entrepreneurs who establish and operate private

    enterprises free from the control of the government.

    State or Public Entrepreneurs: Entrepreneurs who are involved in enterprises

    that are owned and controlled by the state government. Joint Entrepreneurs: Entrepreneurs who establish and operate enterprises in

    partnership.

    Types of Entrepreneurs: On the basis ofnature of business

    f h b i f

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    Large-Scale Entrepreneurs: Entrepreneurs who are involved inentrepreneurial activities at large scale.

    Small-Scale Entrepreneurs: Entrepreneurs whose activities are limited to

    local markets only.

    Satellites: Entrepreneurs who start as suppliers and moves towards a

    productive enterprise.

    Managers: Entrepreneurs who do not initiate expansion and are satisfied just

    in managing and staying in business.

    Minor Innovators: Entrepreneurs who participate in the economic progress

    by finding the making the better use of the existing resources.

    Types of Entrepreneurs: On the basis ofdevelopmental angle

    f O h b i f

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    Advisors: Entrepreneurs who provide an extremely high level of assistance

    and advice to customers.

    Administrators or Organizers: Entrepreneurs who manage various events

    and processes.

    Builders or Creators: Entrepreneurs who are involved in building or

    creative works.

    Communicators or Trainers: Entrepreneurs who provide informationservices.

    Caretakers: Entrepreneurs who have helping personalities and are involved

    in taking care of people and property.

    Types of Entrepreneurs: On the basis ofpersonality traits

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    Corporate Entrepreneurship

    Corporate Entrepreneurship

    Is the conceptualization of entrepreneurship at the firm level.

    All firms fall along a conceptual continuum that ranges from highlyconservative to highly entrepreneurial.

    The position of a firm on this continuum is referred to as its entrepreneurial

    intensity.

    E i ll d fi /

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    Entrepreneurially managed firm v/straditionally managed firm

    Conceptualdimension

    Entrepreneurial focus Administrative focus

    Strategic Orientation Driven by perception of opportunity Driven by controlled resources

    Commitment toopportunity

    Revolutionary with short duration Evolutionary with long duration

    Commitment ofresources

    Many stages with minimal exposure A single stage with completecommitment to resources

    Control of resources Episodic use or rent of requiredresources

    Ownership or employment ofrequired resources

    Managementstructure

    Flat with multiple informal network Hierarchy

    Reward philosophy Based on value creation Based on responsibility and seniority

    Growth orientation Rapid growth is top priority; risk acceptedto achieve growth

    Safe, slow and steady

    Entrepreneurialculture

    Promoting broad search for opportunities Opportunity search restricted bycontrolled resources ,failure

    punished

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    E t bli hi C t E t hi

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    Establishing Corporate Entrepreneurshipin the Organization

    Step one:

    Secure a commitment to corporate entrepreneurship in the organization bytop, upper, and middle management levels.

    Establish initial framework and embrace the concept.

    Identify, select, and train corporate entrepreneurs.

    Step two: Identify ideas and areas that top management is interested in supporting.

    Identify amount of risk money available to develop the concept.

    Establish overall program expectations and target results of each corporateventure.

    Establish mentor/sponsor system.

    Step three:

    Use of technology to ensure organizational flexibility.

    E t bli hi C t E t hi

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    Step four:

    Identify interested managers to train employees and share theirexperiences.

    Step five:

    Develop ways for the organization to get closer to its customers.

    Step six: Learn to be more productive with fewer resources.

    Step seven:

    Establish a strong support structure for corporate entrepreneurship.

    Step eight:

    Tie rewards to the performance of the entrepreneurial unit.

    Finally:

    Implement an evaluation system that allows successful entrepreneurial unitsto expand and unsuccessful ones to be eliminated.

    Establishing Corporate Entrepreneurshipin the Organization

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    Entrepreneurs Intrapreneurs

    They work inside as well as outside the

    enterprise.

    They are bound to perform within the

    enterprise.

    They generate ideas. They adopt the idea generated.

    They employ intrapreneurs and paysthem in exchange of their services.

    They are paid for using their creativethinking.

    They work overtime to run his/her own

    business.

    They work overtime helping to run

    someones else business.

    The rewards of entrepreneurs depend

    on the success and profit margins ofthe enterprise.

    An intrapreneur is a person employed

    by an organization whose compensationis fixed.

    They work inside as well as outside the

    enterprise.

    They are bound to perform within the

    enterprise.

    Entrepreneurs Vs. Intrapreneurs

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    Risk-Taking Ability

    Tolerance for Ambiguity

    Locus of Control

    Self-Efficacy Goal Setting

    Independence

    Egoistic Passion

    Entrepreneurial Motivational Factors

    C T d i E hi

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    21st Century Trends in EntrepreneurshipResearch

    VentureFinancing

    SocialEntrepreneurship

    CorporateEntrepreneurship

    Trends inEntrepreneurship

    Research

    EntrepreneurialCognition

    GlobalEntrepreneurial

    MovementFamily

    Businesses

    Womenand Minority

    Entrepreneurs

    EntrepreneurialEducation

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    Economic BarriersCapital

    Labor

    Raw Materials

    Non-Economic Barriers

    Social

    Social Norms

    Practical Values

    Emotional Blocks

    Personal

    Lack of Sustained Motivation

    Unclear or Ambiguous Ideas

    Lack of Vision

    Lack of Clear Perception

    Entrepreneurial Barriers

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