ses chicago 2009 - searchmonkey
DESCRIPTION
Presentation from the 'Developments in IR on the Web' panel, December 8th 2009. This presentation gives an overview of WHY search engines are making use of Structured data, HOW we're making use of it, HOW users are seeing it presented, WHAT volume and type of data we're starting to see (are engines starting to provide enough of a carrot?), and finally HOW we're making it easier to expose your rich data.TRANSCRIPT
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Nick CoxDevelopments in IR on the Web
12.08.2009
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In the beginning the web was fragmented
Funnypictures
Mom’swebsite Cool
bookmarks
Local jazzbandsSupersecret
military site
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So we built search engines to find the good stuff
Funnypictures
Mom’swebsite Cool
bookmarks
Local jazzbandsSupersecret
military site
GoogleYahoo! AOL
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The Web has many similar sites describing the same things
Businesses PeopleProducts
Amazon
NewEgg
eBay
Best Buy
CitySearch
Y! Local
YellowPages
Yelp
Friendster
MySpace
Orkut
What if we could unify all of these documents into specific objects?
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Structured Data in use by the engines
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Not just presentation – but VIRTUAL verticals
7Yahoo! Presentation, Confidential
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Not just presentation – but VIRTUAL verticals
8Yahoo! Presentation, Confidential
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Bing and Google are joining the party
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What Structured Data is out there?
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What Structured Data is out there?
Oct, 2008 May, 2009
Percentage of URLs with embedded metadata in various formats
>400% increase in RDFa data
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What Structured Data is out there?
URLs with RDF, tag, hcard, adr, hatom, xfn, geo, hreview. 527% increase in known meta-data since October 2008
– (July 09)
URLs with Known Metadata
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
October November March April May June July
CDX Core
# U
RL
s
URLs w /data
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What’s in it for you?
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Benefits
Visibility• Automatically generated ‘rich’ or ‘blended’ results are made from your content –
catching the users eye when your content is most relevant.
“we’ve seen CTR gains of over 15% with several of our auto-on applications”
– Y! Search Blog 2009
Added functionality• Allow users to interact with your content as it should be used – add your address
directly to their address book. Allow engines to logically rank your content for users – show the Starbucks nearest the user, find the cheapest room in your hotel.
Simplicity• Gain all of this ‘automatically’ – JUST ADD MARK-UP!
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Automatic SearchMonkey results using only semantic data
<object width="512" height="296" rel="media:video“ resource="http://example.com/video_object.swf“ xmlns:media="http://search.yahoo.com/searchmonkey/media/"> <a rel="media:thumbnail“ href="http://example.com/thumbnail_preview.jpg" /> <param name="movie“ value="http://example.com/video_object.swf" /> <embed src="http://example.com/video_object.swf" type="application/x-shockwave-flash" width="512" height="296"> </embed></object>
No coding required!
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Yahoo! Understands Objects (a LOT of them)
Current ‘Objects’•Products: RDFa, Good Relations, hproduct (draft)
•Reviews: RDFa, hreview
•Videos: RDFa, Facebook’s Share microformat
•People: RDFa, hcard, hresume, xfn
•Businesses: RDFa, hcard, hreview
•Images: RDFa
•Documents: RDFa
•News: RDFa, NewsML
•Games: RDFa
•Events: RDFa, hatom
•Resumes: RDFa, hresume
Yahoo! Presentation, Confidential 16
http://developer.search.yahoo.com/start
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Contact
SearchMonkey• http://developer.yahoo.com/searchmonkey/
• Mailing lists
• Forums
• http://suggestions.yahoo.com/searchmonkey
Nick Cox• Personal Blog - semanticmonkey.com
• Twitter - Twitter.com/NCox