services convergence - connected services and cloud computing
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Connected Services
ServicesConvergence &Digital EcosystemsDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA
Outline
Services Convergence
Impacts of Services Convergence
Digital Ecosystem
Examples of Digital Ecosystem
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Services Convergence
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CommunicationServices
A Look Back & Forward - Ericsson
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Pre-Convergence Landscape
Two SeparateIslandsca. Y2000 (VisionMobile)
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Pre-Convergence @Telcos
DeviceDumb + Closed
NetworkPrivate + Vertically Integrated+ Intelligent
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Pre-Convergence @Local Telcos
The Begin of IndustryCompetitions
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Pre-Convergence - Computing
DeviceIntelligent (SW) + Open
NetworkPublic + HorizontallyIntegrated + Dumb
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Convergence
One Big IslandAround 10 Years Later
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Convergence - Mobile Computing
DeviceIntelligent (SW) + Open
Network?
Changes happened & will always be happening
Di�used Computing = IoT = PerComp = UbiComp = Everyware = Networked Mesh Computing(Nordkapp + VisionMobile) 12 / 29
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NotesEquivalent Terms
Mobile Computing Mobile 2.0 Telco 2.0
Impacts of ServicesConvergence
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A Deeper Look
From MobileTelephony to Mobile2.0
What has happened duringthis change?
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EU27 Survey - 2011
EU HousholdSpending 2011via VisionMobile
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Potentials
MobileTelephonyEU HousholdSpending 2011
Average Spending forCommunications -> 3%Telcos are Gatekeeper for thisneed
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Commodities
MobileTelephonyValue Creation
Voice, Text, Contacts, &CameraOnly for CommunicationNeeds
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Potentials
Mobile 2.0EU HousholdSpending 2011
Average Spending for the Rest-> 97%Ecosystems are Gatekeeperfor these needs.
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Commodities
Mobile 2.0Value Creation
As of July 2015, around 4MAppsFor All Needs (incl.Communications)
Mobile Telephony - Value DistributionTelcos were the Center of Value Distributions 21 / 29
Mobile 2.0 - Value DistributionUni or Multi-Polar Distributions (Involving Several Parties - Ecosystem) 22 / 29
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ServicesConvergence
Direct & Indirect Impacts
1. New Values & Commodities2. New Schemes for Values Distribution3. New Business Players / Parties4. New Business Models
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ServicesConvergence
Direct & Indirect Impacts
New Values & CommoditiesCovering almost every aspect of our daily lives
New Schemes for Values DistributionSeveral parties in the ecosystems play their own roles
New Business Players / PartiesMobile Telephony -> Telcos + SuppliersMobile Computing -> Ecosystem Owners + Partners / Participants
New Business ModelsMobile Telephony -> Proven + PredictableMobile Computing -> New + UnpredictableNew Asymmetric vs. Legacy Business Models
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ServicesConvergence
Direct & Indirect Impacts
1. New Opportunities & Threats2. The Clash of Business Models3. New Business Order and Market
Leadership
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Beyond LegacyServices
Networked Society - Ericsson
Refs
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References1. VisionMobile - Site & Blog2. VisionMobile - Business models of mobile ecosystems - Digital Winners
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ENDDr.-Ing. Eueung Mulyanahttps://eueung.github.io/ET3010ET-3010 | Attribution-ShareAlike CC BY-SA