service sector mangement

8/10/2019 Service Sector Mangement

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SERVICE OPERATIONS

RAJDHANI RESTURANTS


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INTRODUCTION

A service is an act or performance offered by

one party to the another.

ccording to merican Marketing ssociation

Services are the activity or satisfaction which are offered for

sale or are provided with the connection of sales of goods


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RESTAURANTS

Restaurantis an establishment that services

prepared foodand beveragesto be

consumedon the premises.

Restaurants are sometimes a feature of alarger complex, typically a hotel, where the

dining amenities are provided for the

convenience of the residents and, of course,for the hotel to maximize their potential

revenue.
http://en.wikipedia.org/wiki/Foodhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Mealhttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Hotelhttp://en.wikipedia.org/wiki/Mealhttp://en.wikipedia.org/wiki/Beveragehttp://en.wikipedia.org/wiki/Food


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TYPES OF

RESTAURANTS

Simple restaurants

Finer restaurants

Specialise restaurants


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RAJDHANI

INTRODUCTION

It was in the year 1947

They were Shri Ishwarlal and Shri Jugaldas Barot.

INORBIT MALL, at Malad Link road, Bombay, one of the largest malls in Asia,

constructed and operated by the K. Raheja group, had approached the Barots

for opening a specialty restaurant in the Mall. Franchised with Maheshwaris, it is

co-located in this 25000-foot-fall plush Mall amidst the Pizza Hut, McDonalds,

Ruby Tuesday, Mars and Blue Foods.


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ORGANISATION

STRUCTURE AND MANPOWER

Board of directors ( Maheshwari , Barot, Goenka )

Corporate sales manager and marketing manager

Corporate general manager

Corporate store manager Corporate kitchen supervisor

Supervisors

Hostess

Staff

Manpower strength75 employees in Inorbit branch

Total no. of employees: 789.

Each unit: 2 sales people

Total 25 executive chefs.


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QUALITY : A

MEASURE OF EXCELLANCEQuality is exceeding the customer expectations Its very difficult to

define quality in service sector because of intangibility and services

cannot be stored

Dimensions Definitions

ACESS Approachability and ease of contact

COMMUNICATION Listening to customers and keeping them

informed in a language in which they

can understand.

UNDERSTANDING THE CUSTOMERS Making the effort to know customer and

their needs.

TANGIBLES Appearance of physical facilities,

equipments, personnel and

communication materials.


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QUALITY : A

MEASURE OF EXCELLANCE

RELIABILITY Ability to perform the promised service

dependably and accurately.

RESPONSIVENESS Willingness to help customer and

provide prompt service

COMPETENCE Possession of the skills and knowledge

COURTESY Politeness, respect, consideration, and

friendliness of contact personnel.


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LIFESTYLE RAJDHANI

CALL CENTERS RAJDHANI

RELATIONSHIP WITH

OTHER SERVICE SECTOR


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PROMOTIONAL

STRATEGIES OF RAJDHANI

Messages Transmitted Through Production

Channels

Front-line staff


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PROMOTIONAL

STRATEGIES OF RAJDHANI

Messages Transmitted Through Marketing

Channels

AdvertisingPrint

Direct Mail

Website

Sales Promotion


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ESSENTIAL SKILLS

REQUIRED FOR RUNNING A

RESTURANTS SERVICE. Competency in cooking and food preparation

Planning and organization

Efficiency

Ability to work under pressure

Skill in problem solving and crisis

management

Ability to deal with clients confidently and

successfully


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FUTURE ANALYSIS

OF RAJDHANI

RESTAURENT


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EXPANSION PLANS

They are also planning to go abroad

USA, Chile, Dubai, Muscat, Bangkok and

Dubai

service sector mangement

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