service is the_new_sales
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TRANSCRIPT
Service is the new Sales: Sack your Sales team today!
It's 6 to 7 times more costly to acquire a new customer that it is
to retain an existing one
Profits could increase from 5-95% by boosting customer retention rates by as little as 5%
The 3 key reasons why customers leave:
55% Not being recognized as a valuable customer
47% Unhelpful staff
42% Ineffective call centers
http://www.customerthink.com/news/hike_customer_churn_rate_15
Show some love
Social Media allows us to listen more efficiently.
It's how your business acts that makes all the difference
In the past companies could not hear your comments, feedback or complaints. They had to call you to ask
Today brands connect with fans online through a zillion different channels.
FACT:Companies that engage in real time are more successful
At AT&T Park, the San Francisco Giants are using dynamic pricing and other customer-friendly techniques to build a loyal fan base.
http://www.inc.com/article/2010/10/Russ-Stanley-San-Francisco-Giants-customer-service.html
Zendesk has gained over 5,000 customers in 3 years...
With NO Sales Team
A little love could take your brand a long way
Loyalty and Trust will earn you more revenue than Cold Calling
Creating a positive customer experience is the best sales strategy
90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. (Econsultancy, July 2009)
What are you doing calling me at dinner time!!!
Some good discussion points might be:Sales vs CS in a growth strategyROI based on Churn ratesHow do you create loyal vocal fans online?
Any Questions?