1 9 - 2 0 N o v e m b e r 2 0 1 2 l G r a n d M i l l e n n i u m , K u a l a L u m p u r

Researched & Developed By: In Association With:

Instilling a Culture of Innovation in Public Sector Agencies

NO MATTER WHAT SECTOR

OR WHAT INDUSTRY

YOU ARE FROM - INNOVATION

IS RELEVANT TO YOU AND YOUR

ORGANISATION - ANGELA KOCH

“NEVER BEFORE IN HISTORY HAS INNOVATION OFFERED PROMISE OF SO MUCH TO SO MANY IN SO SHORT A TIME.” - BILL GATES

“… We must be brave enough to separate ourselves from traditional thinking and break barriers to achieve success based on creativity and innovation.”

- Dato' Sri Najib Tun Abdul Razak, Prime Minister of Malaysia

INNOVATION is at the heart of good public administration. Without a culture of innovation underpinning the

public sector’s activities it will struggle to deliver what is required within the resources available.

For Malaysia to be a high-income nation, we must be able to compete on a regional and global stage.

This requires redoubling our effort to attract investment, drive productivity and INNOVATION. The foundation

of any productive high-income economy lies in a globally competitive, creative and INNOVATIVE workforce.

Without INNOVATION, the public sector is destined to disappoint – both those it serves and those it employs.

An effective public sector must be one that recognizes, rewards and nurtures INNOVATION. To this end, there is a very real need for Public Sector to start making changes, both to how it thinks and how it operates. Barriers

to INNOVATION must be identified and overcome at all levels. The red tape and siloed thinking of the past have

no place in the high performing Government our citizens expect and deserve.

This master class is designed to help government leaders weave innovation into their administration

to significantly increase internal productivity, public trust and integrity. It seeks to equip public servants and

leaders with the skills to develop innovative services that are tailored to the needs of citizens - while supporting the govern-ment aspiration to transform the nation into an innovation-led economy.

This Cutting-Edge Workshop

Will Enable You To Learn the 4 part framework for promoting Innovation in your organization

Learn how to see your service from a ‘Customer’ Experience perspective

Identify ‘Customer’ Experience Mapping and Service Blueprinting techniques

Experience Innovation by using the ‘Customer’ Experience Mapping technique

Identify and Evaluate how innovation can drive growth and public trust

Be Empowered with processes, tools and examples to put innovation into practice

Learn how to make innovation sustainable and continuous

Discover technique, strategies and decision making methods and skills

Uncover elements of a successful service innovation system

Explore tools and techniques to successfully drive innovation

Participation in an Invitro Innovation workshop obviously offers the expected theoretical understanding of the subject matter.

Participants are engaged in a dynamic and interactive workshop environment where their own issues and experiences form an

important part of the discussion and learning.

Innovative organisations excel in 4 areas: Innovation Culture, Innovation Strategy, Process and Ideas. Participants will be inspired

by Innovative case examples from public sector entities such the Government of Ireland and as learn how to create a culture

of Innovation in their team and organization. This 2 Day training program uses a mix of presentation delivery, case study analysis,

video demonstration and hands on exercises to internalize the habits of Innovative companies.

Instructional

“...the Malaysian government has placed innovation at the center of the Malaysia's development reform agenda, both through the creation of the agency Inovasi Malaysia, and the incorporation of innovation initiatives through economic transformation programs, including the new economic model, the development transformation programs, national key economic areas and the 10th Malaysia Plan.”

- Datuk Noharuddin Nordin, Director-General and CEO, MIDA

MODULE 1 INNOVATION AS A DRIVER OF CHANGE AND PROGRESS MODULE 2 SERVICE VS PRODUCT INNOVATION – CHALLENGES MODULE 3 SERVICE INNOVATION TYPES • Inspirational Case Examples of Service Innovation (private and

public sector) KIVA.org, Government of Ireland, Khan Academy MODULE 4 INNOVATION FRAMEWORK: STRATEGY, PROCESS, CULTURE, IDEAS MODULE 5 ‘CUSTOMER’ EXPERIENCE AT THE HEART OF SERVICE INNOVATION • Case Study: Mayo Clinic MODULE 6 DISCOVERY AND FRAMING INNOVATION CHALLENGES MODULE 7 IDEA GENERATION • The importance of Creativity within Innovation MODULE 8 HALF DAY HANDS-ON ‘CUSTOMER’ EXPERIENCE RE-DESIGN EXERCISE

Workshop

Cul- Strat- Process Ideas

Strategy

Ideas

Process Culture

The Expert

Partial Clients List

Clients Testimonial

Angela Koch is a trained innovation and brand specialist who has spent the past 11 years working with Asian brands seeking to reinvent themselves for a larger Asian or global audience. She is currently the Design Thinker & Innovation Facilitator and the Director of Innovation Strategy at Invitro Innovation, a Brand & Innovations Consultancy which provides an intervention for organizations who find it difficult to deliver innovative solutions to problems. Angela has helped brands energise their new product/service portfolios by facilitating new product/service development; her category experience includes consumer goods, retailing, and telecommunications. Other areas of her expertise include Brand Positioning Reinvention, namely defining Brand Architecture’s for greater consumer engagement and brand success. Angela has personally lead brand and innovation for the following brands across Asia: Singapore Tourism Board, Mediacopr Singapore, Ministry of Home Affairs, ZUJI Asia Pacific, Tide China, Whisper China, Rejoice China, SKII, Dragonair, Tiger Beer Singapore, Archipelago Beer, Alive by F&N Foods and Celcom Malaysia. She plays a key role to ideate and innovate brand, product and communication opportunities for the 50+ consumers in Asia. A major element of her success is her intimate understanding of Asian consumers.         Prior to Invitro, Angela have worked as Marketing Innovation Consultant on FMCG brands in South Africa, Strategy Director across TBWA and Leo Burnett working with clients such as South African Airways, Standard Bank, P&G, Wrigley, Courts Retailers and Samsung and as Lead Innovation Strategist for The Distillery (an M&C Saatchi Business Consultancy) with clients including Celcom Malaysia, Asia Pacific Breweries, The Hour Glass, Coca-Cola Singapore and Inter-Continental Hotel Group. Angela has authored key Asia-Pacific consumer studies including the Miss Understood Asia Study (2005) and has experience across key Asia markets including – South East Asia, Greater China and Australia.   

“Very intuitive, motivating in generating idea and application

relevant to my course of work.” - OCBC Bank

“Innovative, strategic and useful with ‘lively’ interactive session.”

- PFIZER

“Angela is a natural, she has unique ability to break

down complex concepts and make them look so simple.”

- P & G China

“Wow, we went from zero to hero’s of innovation, great session!”

- M&C Saatchi Malaysia

“The Innovation Workshop was a great catalyst to rekindle the Innovation Spirit in MediaCorp.”

- MediaCorp Pte Ltd

“Angela has inspired our Taiwan team to see our business

from a consumer perspective.” - Cerebos Taiwan

“Angela has the skills and tools to squeeze innovative ideas

out of almost any team.” - Silver Asia