service disabled veteran owned small business council
DESCRIPTION
Presentation to the Service Disabled Veteran Owned Business Council, November 13, 2012, Norfolk, VATRANSCRIPT
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INBOUND MARKETINGService Disabled Veteran Owned Small Business Council
November 13, 2012
Tuesday, November 13, 2012
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Tuesday, November 13, 2012
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Tuesday, November 13, 2012
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The New World Order• People hate being
marketed to
• People can increasingly avoid marketing messages (new technologies)
• People can research your product or service without contacting you
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Then What Can I Do?
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Think Like a Publisher
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Outbound vs. Inbound
AdvertisingDirect Mail
Telemarketing
BloggingSEO
Social Media
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Tuesday, November 13, 2012
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1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
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1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012
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Persona Development
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Website• Easy to Navigate
• Professional Appearance
• Mobile Ready
• Search Engine Friendly
• Easy to Update
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Tuesday, November 13, 2012
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Rand Fishkin
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Blogging
“No matter what, the very first piece of social media real estate I'd start with is a blog.”
-Chris Brogan
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Social Media
“Content is fire. Social media is gasoline. “
-Jay Baer
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What Does Costco Have in Common with
Inbound Marketing?
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2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
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2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012
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Calls to Action
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Landing Pages
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Segment Leads
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Lead Nurturing
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3. Analyze & Improve
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Photo Credits
• http://www.flickr.com/photos/zetson/3241975525
• http://www.flickr.com/photos/bobaliciouslondon/4951912801
• http://www.flickr.com/photos/bneumann/3221486535
• http://www.flickr.com/photos/basykes/1003730351
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/
Tuesday, November 13, 2012