serrv 2013 annual report
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We are pleased to share with you our 2013 annual report. Inspiteofadifficulteconomicenvironment,oursalesincreasedmodestlyin2013andwereportedasmallsurplus.Wewereparticularlypleasedwithan8%increaseinourcataloganddirect-to-consumersales. However,wedonotmeasureoursuccesssolelybysalesrevenue.Ourtruesuccessisincreatingopportunityforlow-incomeandmarginalizedartisansaroundtheglobe.Thefairtrade values we have espoused for over 60yearsareincreasinglyembracedbythemainstreammarket,providingnew opportunities for artisans and smallfarmers.Yetstrongereffortsarenecessarytoensurethatartisans,farmers,workers,andconsumersaretreatedfairlythroughouttheglobalsupplychain. Wearegratefulforthesupportofourcustomersanddonorsaswellasourhighlydedicatedboard,staffandvolunteersinourownfacilitiesandstores,andinfairtradestoresandreligiousinstitutionsacrossthecountry,whogotheextramiletocreateamorejust world.
Thankyou,
BobChasePresident/CEO
Safe Jobs Save Lives Inthe65yearssinceourmodestbeginning,SERRVhassupportedhundreds of thousands of artisans and theirfamiliesacrosstheglobe.Eachpersonemployedbyourpartnersisonefewerwhocouldbeexposedtoexploitativeanddangerouslaborpracticescommoninmainstreamsupplychains. Inthespringof2013,theworldwasoverwhelmedwiththetragedyoftheBangladeshgarmentfactorycollapse,whereover1,000peoplelosttheirlivesandthousandsmorewereinjured.Theincidentpromptedmanycorporationstorethinktheirbusinessethicsandbroughtpublicawarenesstotheimportanceofsocialresponsibility,particularlyinthefashionindustry.Thoughtragic,theincidentactedasacatalystforchangenotonlyinBangladesh,butinfactoriesaround the world. SERRV’spartnersin32countriesarechangingthestatusquobyrequiringsafeworkingconditionsfortheiremployees.Toexpandtheimpactoffairtrade,weworkdiligentlytoassistour
partnersingrowingtheirbusinesses. Forexample,weinvestheavilyinproductdevelopmentsoourpartnerscanlearntodesignforaWesternmarket.LastSeptemberSERRVhostedaDesignCampinMadison,Wisconsin(seepage3),andinOctoberheldanotherinDhaka,Bangladesh.ProductDesignerAnneBradytraveledwithprobonoprofessionaldesignerDanaMoralestoBangladeshtofacilitatethethree-daydesigncamp.Despitecivilunrestandprotestsofupcomingelections,participantsfromallfourofourpartnersinBangladeshattendedsafelyandtheeventwasasuccess. Danashares,“Ibelievedesignerslikemyselfshouldassumetheresponsibilityofmakingadifferencethroughmeaningfuldesign,andbecomeinstrumentsforsocialchange.” OurpartnersinBangladeshofferanalternativetodangeroussweatshopsbygivingartisans,especiallywomen,anopportunitytosafelyandsustainablyliftthemselvesoutofpoverty.
Dear Friends,
2013ANNUALREPORT
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®
Sales of fairly traded handcrafts and food 10,019,503Partial reimbursement of shipping costs 678,919
Contributions 195,152Other non-operating income 37,325
GROSS REVENUE 10,930,899
Credit card, bank fees, and other cost of sales (181,852)Contract services (784,579)
Payments to producers for goods sold (3,684,996)NET REVENUE $6,279,472
Program salaries and benefits 1,900,678Postage and outbound shipping costs 1,288,326
Payment of international shipping for producers 464,192Promotion 464,948
Occupancy including warehouse rent 399,578Program supplies 333,316
Consultants to assist producers, other services 176,477Interest on advances to producers and inventory 119,954
Donations to partner organizations 69,022Miscellaneous program expenses 6,957
Volunteer expenses and contract labor 147,868Telephone 31,043
Travel 46,583Grants to producers, producer development, and special projects 47,134PROGRAM EXPENSES SUBTOTAL 5,496,076
Administrative and fundraising 753,729TOTAL EXPENSES $6,249,805
CHANGES IN NET ASSETS $29,667
For a complete copy of our audited financial statements, please contact us at 410.635.8755.
Cash and cash equivalents 1,964,651Accounts receivable 674,685
Allowance for doubtful accounts (12,858)Inventories 1,380,117
Reserve for obsolete inventory (75,000)Advances to producers and partners 255,489
Prepaid supplies and miscellaneous accounts 243,791Equipment and leasehold improvements 116,101
TOTAL ASSETS $4,546,976
Inventory financing payable 1,759,377Accounts payable 284,976
Accounts payable inventory 13,883Payable to partner organizations 73,117
FASB 106 obligation 13,985Notes payable 1,259,000
Miscellaneous liabilities 99,563TOTAL LIABILIIES $3,503,901
FUND BALANCE $1,043,075
Income Statement for 2013REVENUE
EXPENSESLIABILITIES
ASSETS
Balance Sheet as of 12/31/13
Jero Sandat and her husband own a workshop in Indonesia with SERRV
partner Mitra Bali. Jero shares, “I have learned that there is no
difference between men and women. Like all mothers in the world, I want my children to have a better
life, health, and success with their careers. There is no reason for customers not to choose fair trade products -- it helps people like us and many others, and fair trade
products can connect us for a better planet.”
“I didn’t go to school, yet I learned a job that I can do with my hands. I weave myself. I have my own income. I can help take care of my family and my three children can go to school. Fair trade has improved our community -- more children are in school and stay longer because we are able to afford to pay for primary and junior high school.”
-Apana AmyogpokaTrade Aid Integrated,
Ghana
PHO
TO: Alsy Acevedo, C
RS
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Total 2013 Purchases Listed by CountryAfghanistan 3,718Bangladesh 182,191Cambodia 58,807Cameroon 39,999Canada 64,517Chile 21,922China 16,418Ecuador 26,039El Salvador 7,452Ghana & Germany 554,466Ghana 39,967Guatemala 6,483Haiti 91,342India 601,585Indonesia 212,543Kenya 74,130
Madagascar 1,580Mali 18,349Mexico 33,760Nepal 119,827Nicaragua 7,235Pakistan 20,468Palestine 107,136Peru 126,941Philippines 114,688Rwanda 6,140Sri Lanka 9,702Swaziland 60,315Uganda 22,055USA 156,768Vietnam 175,898GRAND TOTAL $2,982,436
● DonatedfundsonbehalfofthoseaffectedbytyphoonHaiyaninthePhilippines.WorkingincooperationwithPreda,SERRVsupportedsixmonthsofadvocacywork,communityoutreach,andtraining.
● DonatedfundstoKumbeshwarTechnicalSchoolinNepal,whosefacilitiesexperiencechronicpowershortages.ThroughSERRV’sinvestmentinsolarpoweredequipment,KTShasinstalledlightinginthreeoftheirworkshopsaswellasintheiron-siteorphanage.
● Providedfundingtoconstructdormitoriesandtoiletsforwomenrecoveringfromobstetricfistulasurgery.DeltaSurvie,ourpartnerinMali,wasforcedtorelocateandrebuildtheircenteraftercivilunrestmadetheiroriginallocationunsafe.
● HostedoursecondsuccessfulFairTradeRetailerRetreatinMadison,Wisconsin,bringingstoremanagerstogethertodiscussbestpractices,offerpracticalsupport,andbuildthemarketforfairtrade.
● Hostedour4thannualDesignCampinMadison,Wisconsin,wherewewereexcitedtowelcomeourfirstguestfromAfrica.MerchandisingDirectorsfromKenya,Vietnam,andIndiajoinedusforpeerandcustomerproductcritiques,competitiveshopping,trendreports,homestays,anddesignworkshopsinMadisonandChicago.
● SupportedprobonoprofessionaldesignerJamieHayestodevelopnewdesignsandcreatesampleswithartisangroupsinChinaandPeru.
● Introducedthreenewpartnergroups:OjalainNicaragua,AllpainPeru,andUnduguinKenya.
● Facilitatedathree-dayDesignCampinBangladesh.ParticipantsfromfourlocalartisangroupsattendedandworkedwithprobonoprofessionaldesignerDanaMoralesandSERRVProductDesignerAnneBrady.
● SupportedprofessionaldesignerandSERRVboardmemberFrankMillero’svolunteertriptoNepal.Duringhisstay,Frankcollaboratedwithourartisanpartnerstodevelopnew,uniqueproducts,includingaholidaycollectionoffeltornaments.
Development Highlights in 2013
The amounts shown are the sums of spring and fall purchase orders and are not calendar-year based.
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PHO
TO: Joseph de Leo
OPERATIONS CENTER 500 Main Street
PO Box 365 New Windsor, MD 21776
410.635.8750
ADMINISTRATIVE OFFICE122 State Street, Ste 600
Madison, WI 53703608.251.3766
SERRV International®2013 Board of Directors
Many Thanks
Colin Crawford, Board ChairJulie Danis
Cathy DowdellTom Greenwood
Matt GregetWilliam Gordon
Brad HamrlikJacqui MacDonald
Tim McElweeFrank Millero
Bob Chase (nonvoting member)
Wecannotdoourworkaloneandwouldliketoexpressoursinceregratitudetothosewhohavehelpedmake2013asuccessfulyear.
OUR ARTISAN & FARMER PARTNERS Yourcreativity,productquality,enthusiasm,andresilienceinthefaceofadversity is inspirational!
OUR CUSTOMERSYourcontinuedsupportofourmissionandourpartnersiswhatmakeseverythingwedopossible.Thankyouforincorporatingfair trade into your daily life.
INVESTORSThankyoutotheSharedInterestSocietyoftheUKandallofourSERRVLoanFundinvestorsforyourinvestmentswhichsupportourfairtradework.
DONORSWeappreciateyourwillingnesstogive.Yoursupportallowsustoprovideneededservicestolowincomeandmarginalizedpeopleinareaswhereitisoftendifficulttodobusiness.
CATHOLIC RELIEF SERVICES, LUTHERAN WORLD RELIEF, AND THE UNITED METHODIST COMMITTEE ON RELIEFManythanksforyouradvocacy,yourworktosupporteconomicempowerment,andyoureffortstogrowthedemandforfairlytradedhandcraftsandfood.
VOLUNTEERSThankstothousandsofyouforgivingyourtimeanddedicationinourNewWindsorandMadisonfacilities,andatstoresandinchurchesacrossthecountry.
BOARD OF DIRECTORS & STAFF Thankyouforthetimeandskillyouputtowardsfulfillingourmission.Yourenergyandenthusiasmsetthecourseforabetterfuture!
serrv.org1.800.423.0071
O U R M I S S I O N to eradicate poverty wherever it resides® by providing opportunity and support to
artisans and farmers worldwide
FOUNDING
M E M B E R
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