serious about your app marketing? here are your must have sdks
TRANSCRIPT
Serious About Your App Marketing? Here Are Your Must-Have SDKs
TABLE OF CONTENTS
Choosing optimal SDKs: What’s the challenge?
Organizing SDKs in categories
Distribution / Attribution SDKs
Retention SDKs
Monetization SDKs
How to choose the optimal SDKs?
In-app analytics
Communications with your users
A/B testing & UX enhancement
CHOOSING SDKS: THE CHALLENGE…
There are tons of SDKs out there…
How will you choose the right SDKs for your app?
ORGANIZE SDKS IN CATEGORIES
Cover all the bases by organizing SDKs in categories
There are 3 main app marketing categoriesto consider:
Distribution / Attribution SDKs
Retention SDKs
Monetization SDKs
DISTRIBUTION / ATTRIBUTION SDKS
Track installs across many channels without implementing a new SDK per channel
Analyze the quality of installs perchannel
Optimize your campaigns to bring in quality users at minimal cost
Examples of such SDKs: Tune, Appsflyer and Adjust
RETENTION SDKS
Installs are just the starting point of your journey to gain users
Installs Users
Keep users from uninstalling, and encourage them to engage with your app, by using retention SDKS
RETENTION SDKS
Before working on your retention, check out the industry benchmarks.
Use inbound (in-app behavior) analyticstools to gather retention data.
RETENTION SDKS: IN-APP ANALYTICS
Examples of retention SDKs: Google Analytics, Mixpanel, Localytics, Appsee, Apsalar and Flurry
Convert your installs to retained and paying users, by opening In-app communication channels, such as:
Push notifications
In-app messages
In-app chat
RETENTION SDKS: COMMUNICATE WITH YOUR USERS
BUT… That’s not all there is to it. Consider also:
Personalized messages
Context aware messages
Cross device communications
Measurements of the results
RETENTION SDKS: COMMUNICATE WITH YOUR USERS
Luckily, today you may find SDKs that offer retention enrichments
RETENTION SDKS: COMMUNICATE WITH YOUR USERS
Examples of such SDKs: Urban Airship, Mixpanel, Hipmob, Intercom.io,Appboy, Kahuna, Artisan mobile and Apptentive
RETENTION SDKS: A/B TESTING & UX ENHANCEMENT
Optimizing the quality of your app’s UX can dramatically increase user retention rates.
Some SDKs can help you tweakyour app’s UX without involvingthe development team.
Examples of such SDKs: Artisan, Optimizely, AppIterate, Apphance ,Optimize and Apptentive
MONETIZATION SDKS
Ad network SDKs offer you the chance to:
Make money from your real estate
Promote your own app via ads
Mediation SDKs allow you to monetize trough a couple of ad networks in parallel.
Examples of such SDKs: Ad networks - Adcolony, Flurry, AdMob, Brightroll,Inmobi and Facebook. Mediation SDKs - AdTapsy
HOW TO CHOOSE THE OPTIMAL SDKS?
1. Use SafeDK’s free App X-Raytool to view which SDKs similar apps/competitors are using
2. Once you have a list of potential SDKs , explore each SDK to find real reviews from mobile developers.
Prioritize SDKs that get better reviews, are affordable and provide multiple enrichments
HOW TO CHOOSE THE OPTIMAL SDKS?
