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TOGETHER WE’RE GOING TO CREATE SOME INCREDIBLE CONTENT AT LONDON FASHION WEEK. BUT WE’RE NOT GOING TO BE THE ONLY ONES TRYING…

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THE DIGITAL AGE HAS THROWN THE ONCE GUARDED GATES OF LFW WIDE OPEN. FOR EVERYONE, LFW IS

ACCESS ALL AREAS.

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THIS MEANS THAT EVERYONE; BRANDS, CELEBRITIES, YOUR SISTER, CAN BE A REPORTER AT LFW.

REPORTAGE IS SATURATED

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WE HAVE A CRITERIA FOR CONTENT GOLD: #1 BE UNEXPECTED TO GENERATE BUZZ #2 BE PROVOCATIVE WITHOUT BEING

CONTENTIOUS #3 MAKE THE CROWD OF LFW REACT TO

LIFT THE FINAL CONTENT CURTAIN

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WHAT IS THE OUTNET’S UNIQUE PERSPECTIVE AT LFW?

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SHOES PROVIDE A UNIQUE INSIGHT INTO THE PEOPLE AND

PERSONALITIES OF LFW.

(THEY ALSO PERFORM VERY WELL ON YOUR SITE, PROBABLY BECAUSE THEY’RE MORE TRANS SEASONAL)

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EVOLVE YOUR ATL PRINT CAMPAIGN:

THE STYLE HUNTER

(WHICH WOULD BE PLAIN OLD STREET STYLE REPORTAGE)

INTO THE

SHOE HUNTER

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HOWEVER, A PERSON WITH A CAMERA OBSESSED WITH SHOES IS A LITTLE “FETISH”. PLUS BEING TALL, HUMANS DON’T HAVE THE BEST VANTAGE POINT FOR SHOE HUNTING…

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WE WANT TO HIRE AN ACTUAL SHOE HUNTER TO FIND OUR CONTENT AT LFW, SOMEONE ON

THE GROUND TO GET REAL REACTIONS.

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THE SHOE

HUNTER Sergio the Sausage

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EQUIPPED WITH HIS GOPRO SERGIO WILL HUNT DOWN THE HIGHLIGHTS OF SHOE HEAVEN AT LFW

SIMULTANEOUSLY HE WILL BE CAPTURING THE

HEARTS AND ATTENTION OF THE FASHION CROWD FOR INCREDIBLE CONTENT.

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RESULTS HIGHLIGHTS

http://shoehunter.theoutnet.com/

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COVERAGE

-  Tens of thousands of likes on TheOutnet’s Instagram page

-  Increase in sales during activity -  Organic pickup in press from The Telegraph,

Grazia, Vogue, The NY Times, The Evening Standard, Elle, ASOS

-  Massive influencer engagement