serendio academyawards-feb27-2011-11amedt-110227190859-phpapp02
TRANSCRIPT
1 Liberating Social data for Products/Services Research
2 www.socialnuggets.net
Social Nuggets Index
127 Hours
Inception
Black Swan
The Social Network
The King's Speech
7.85
8.10
14.71
15.93
31.78
3 www.socialnuggets.net
Social Nuggets Index
Jesse Eisenberg
Javier Bardem
Jeff Bridges
Colin Firth
James Franco
3.73
4.23
4.53
20.80
40.38
4 www.socialnuggets.net
Social Nuggets Index
Jennifer Lawrence
Michelle Williams
Nicole Kidman
Annette Bening
Natalie Portman
3.67
5.67
5.89
16.73
46.24
5 www.socialnuggets.net
Social Nuggets Index
David O Russell
Tom Hooper
Joel Coen and Ethan Coen
Darren Aronofsky
David Fincher
1.00
9.38
12.80
19.56
42.17
6 www.socialnuggets.net
Social Nuggets Index
John Hawkes
Jeremy Renner
Mark Ruffalo
Geoffrey Rush
Christian Bale
4.23
4.38
8.05
16.48
53.09
7 www.socialnuggets.net
Social Nuggets Index
Jacki Weaver
Amy Adams
Melissa Leo
Helena Bonham Carter
Hailee Steinfeld
0.46
1.81
2.22
4.29
87.69
8 www.socialnuggets.net
Social Nuggets Index
The Illusionist
How to Train Your Dragon
Toy Story 3
2.27
11.00
62.03
9 www.socialnuggets.net
Social Nuggets Index
Restrepo
Waste Land
Inside Job
Gasland
Exit through the Gift Shop
1.00
2.54
4.00
6.21
43.10
10 www.socialnuggets.net
Social Nuggets Index
Outside the Law (Hors-la-loi)
In a Better World
Dogtooth
Incendies
Biutiful
3.00
5.00
12.50
24.00
39.00
11
How was this report created Why did we create this forecast? Since we provide deep social media analytics, this was a fun project done by few of our employees and then we decided to share this data with the world
Steps to creating this Forecast Academy Awards 2011 Prediction was created using Serendio’s Customer Experience/Listening Analytics system. Our process involves the following key steps:
• Identifying relevant sources – A limited subset of data was used with Facebook & Twitter as prime sources • Filtering data for relevancy – Our advanced filtering mechanism removes spam and unrelated data. • Taxonomy Development – We then define the relevant categories, topics, individual sentiments, product attributes and semantic relationship between key terms • Data Analysis – Based on the above, Serendio natural language processing engines crunch through this sea of unstructured data and provide a structured information output • Social Nuggets Index – Net Perception Score * Share of Voice
Next Steps/Get in touch with us If you are looking to analyze social media conversation to not just monitor your and competitive brands but also understand deep level products and services sentiments, please contact us at [email protected]