september 2019, at 6.30 p.m. local time, we invited our fans ......1 on 20th september 2019, at 6.30...

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1 On 20 th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the world. The event was organized by fans for fans, a unique concept that no other brand has ever realized!

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Page 1: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

1

On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the world.

The event was organized by fans for fans,

a unique concept that no other brand has ever realized!

Page 2: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2019

• It was already the 6th time that we successfully organized the Pelikan Hubs event!

• This year again we were totally overwhelmed by the amount of people who have registered!

• The biggest hub took place in Mandaluyong City, Philippinen (approx. 130 participants)

2

*To have an overview for the last six years please chacke page 5

199 Hubs 46 different countries Roughly 5,738 people* attended the Hubs 2019

Page 3: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2019

• The participants received a bottle of Edelstein Ink of the

Year 2019 Star Ruby, an exclusive paper pad as well as

our magazine for handwriting culture “Passion

Magazine”

• The Hub Masters received additionally a flag for the

team work, an Ink collection of eight bottles and a tin-

plate sign

• Each city had one “Hub Master” and some Hubs had

also a “Co-Hub Master” who organized things locally

and who were in touch with Pelikan

• We also prepared a presentation about the Hubs 2019

and the new products 2019 for the participant

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Page 4: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs Microsite

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Click the photo to see the full website.

In 2019 the Microsite was created in specifically for the Pelikan Hubs and will be continued in the future.

Page 5: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2018 - General Development

5

72

199

25

46

0

50

100

150

200

250

2014 2015 2016 2017 2018 2019

Hubs Countries

981

6.006

981

5.738

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

2014 2015 2016 2017 2018 2019

Total Registrants Actual Registrants

Page 6: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2018/2019 - General Development

6

38 36 47

56 61 62

15 18

32

49

70 84

3 2

6

9

10 9

5 5

6

7

6

6

0

50

100

150

200

250

2014 2015 2016 2017 2018 2019

Number of Hubs

South America

Oceania

North America

Europe

Asia

Africa

455 349 978 966 1204 1.484 335 543

688 1.003 1271

1.298

116 432

732

1.330

2004 2.473

16 17

122

214

312

326

59 62

77

148

105

157

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

2014 2015 2016 2017 2018 2019

Actual Registrants

South America

Oceania

North America

Europe

Asia

Africa

Page 7: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2018/2019 - Country Development

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0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300

US | United …

CA | Canada

AU | Australia

TW | Taiwan

PH | Philippines

PL | Poland

IN | India

DE | Germany

IT | Italy

GB | United …

HK | Hong Kong

CN | China

GR | Greece

SG | Singapore

ES | Spain

RU | Russia

MY | Malaysia

MX | Mexico

NL | Netherlands

ID | Indonesia

JP | Japan

KE | Kenya

AT | Austria

Participants I Participants 2018 Participants 2019

0 10 20 30 40 50 60 70

CO | Colombia SE | Sweden

AR | Argentina TR | Turkey

BR | Brazil CL | Chile

HU | Hungary IL | Israel

AE | United Arab Emirates NZ | New Zealand

BE | Belgium PT | Portugal

IE | Ireland UA | Ukraine

CH | Switzerland FR | France

LU | Luxembourg NO | Norway SI | Slovenia

CZ | Czech Republic KR | South Korea

RS | Serbia FI | Finnland

PK | Pakistan LT | Lithuania

Participants II Participants 2018 Participants 2019

Page 8: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs 2019 -impressions we won’t forget-

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Page 9: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Impressions – Flag

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Page 10: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Impressions - Calligraphy

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Page 11: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Impressions – Writing Instruments

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Page 12: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Impressions - Ink/ Give Aways

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Page 13: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Great side effect of the Hub event

• The Pelikan Hub Facebook group served as a platform to exchange

experiences and share ideas.

• They were so motivated, they prepared little gifts at their own cost

• They shared their excitement and are now enthusiastic brand

ambassadors, multiplying fans all over the world!

• They booked big rooms on their own – they were an amazing team

of volunteers to work with – we could not have asked for more!

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Page 14: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

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Unfortunately, it is not allowed to show the beautiful collection of

group photos due to privacy policy.

If you’d like to see more pictures from the Pelikan Hubs you can find

them with the hashtag #pelikanhubs on Twitter and Instagram!

Unfortunately, it is not allowed to show the beautiful collection

of group photos due to privacy policy.

If you’d like to see more pictures from the Pelikan Hubs you can find them with the

Instagram hashtag and !

Page 15: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Social Media Reach – Facebook and Instagram

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Page 16: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

Pelikan Hubs – a complete success!

We reached our goal to increase an enthusiastic community of

Pelikan pen lovers. Lots of photos and videos were uploaded in

social networks that show the commitment and the loyalty to

Pelikan and Pelikan fountain pens.

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Page 17: September 2019, at 6.30 p.m. local time, we invited our fans ......1 On 20th September 2019, at 6.30 p.m. local time, we invited our fans to meet at several Pelikan Hubs all over the

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It was really a wonderful and amazing event!

The next Pelikan Hub will take place next year on 25.09.2020. Start of registration is May 2020.