April2013

May2013

June2013

August2013

AlternaScript LLC founded in Boulder, CO (in Lucas’s parents’ basement while attending University of

Colorado Boulder).

Epic Asia Journey- Lucas and Matthew soul search & decide to go all in on

AlternaScript.

Relocated to Houston, TX.

OptiMind first PO (2,500 bottles - 32-capsules). OptiMind is AlternaScript’s

flagship product- a luxury brain supplement.

Lucas and Matthew’s College Graduation

SEPT2013

Oct-Nov2013

Dec2013

Feb2014

First order shipped.

First active customer. 32-count preorder, ran a tech company and super active in reaching out to AlternaScript via email.

First promoted Facebook post. Turning point of how to build it and they will come.

First sample packs

Build it and they will not come. How do we fix this? How do we educate people?

March2015

May2015

Sept2015

Oct2015

Customer Account Portal launched.

Hired 10th employee.

Refined steady growth model.

NOV2015

Dec2015

Jan2016

March2016

First international support team built. Relocated to Austin, TX.

Hired 20th employee

RestUp launched. RestUp is AlternaScript’s second product- a non-habit forming

premium sleep solution. Built in-house fulfillment center.

March2016

May2016

6 million capsules sold.

NuCulture Launch. Complete immunobiotic with prebiotic and probiotics.

Feb2015

Lucas speaks at Harvard Business School at Biohacking

conference.

Sept2014

Dec2014

Moved to first office in Houston, TX.

Vice article published.

Converted to a subscription model.

March2014

May2014

July2014

Aug2014

Created consistent and stable way to market OptiMind.

Matthew’s mom shipping all OptiMind Boxes- over 1.5 metric tons in their home. Hired first employee.

Rebranded Alleradd to OptiMind with a new &

improved formula. OptiMind trial becomes free

and with free shipping (10-capsules)