SEARCH ENGINE OPTIMIZATION

By

Sunali Khanna

What is Search Engine Optimization(SEO)?

The abbreviation SEO stands for “Search Engine Optimization.” The abbreviation SEO also stands for “Search Engine Optimizers”.

Search Engine Optimizers are the ones those who provide SEO services. Search Engine Optimization is using some process and algorithms

in the search engines so that the pages of a websites are ranked purposefully. In other words, the more frequently a website appears in the search result the more user or visitor it will receive from search engine.

The searches targeted by the SEO are Image Search, Local Search, Academic Search , News Search etc….

On What basis pages are ranked?

The ranking of the website depends on many factors or you can even say it depends on different properties of the page.

The factors may include:-

1.Content Quality

2.Uniqueness of content

3.Inbound Links

4.Outbound Links

5.Traffic attracted by the site

6.Performance

7.Authority

8.User Experience etc.

Who rank these websites?

The ranking of the website is done by different “Web Crawlers”.

Different search engines have different Web Crawlers.

Say,

The Web Crawler for Google is Googlebot.

The Web Crawler for Yahoo is Yahooslurp.

The Web Crawler for Bing is Bingbot.

What is Web Crawler?

A Web Crawler is nothing but an algorithm which is different for different search engines.

Web Crawler which is a spider, crawls the whole database of search engine to find the equivalent results for the user’s query.

Based on the factors above (performance, uniqueness, links etc.) the Web Crawler decide whether a site is good, bad or worst.

The Web Crawler specially checks for the “Unique Content”. If the Unique Content is not found it will not be interested in the same site again.

Web Crawler Route Map Chart

Web Crawlers contribution to search?

The Web crawler broke ground into several important ways but here we will focus on some of the key or major ways only:-

1.The Web Crawler helps search engine to broadly index the web.

2.Indexing of the entire we is difficult. Hence the Crawler very carefully chose a division of the web to index.

3. The Web Crawler allows the inexperienced users to find the documents on the web effortlessly.

4. Crawlers key role is to identify right content and link

Identify right content and link

Working of a Web Crawler

Other Important Points

Make use of Description Meta Tag

1. A page's description Meta tag gives Google and other search engines a summary of what the page is about.

2.Write a description that would both inform and interest users if they saw your description Meta tag as a snippet in a search result. Improve the structures of your URLs

1.Simple to understand URLs will convey the information easily.

2.URLs are displayed in search results.

 

Other Important Points(cont.)

Make your site easier to navigate

Use “Breadcrumb” list—It will allow the user to keep track and hence navigation will be easy for them. Write better Anchor Text

Simple anchor text make it easy to convey the content list. Optimize use of Image

Image related information can be provided by using “alt” attribute. Use heading tags properly

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