SEO Vs. SEM: The Better Choice?

0 There’s no such organization left today who isn’t trying to capitalize on the significance

of Digital Marketing done via search engines. This is because people nowadays search

for literally everything they want to, on the search engines. This helps them land on the

desired page and this in turn helps the businesses. Two ways are more famous in such

factor, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both of

these have their own merits and demerits and in this blog we’ll try to figure out which

one is better.

Search Engine Optimization (SEO)?

SEO basically incorporates the creation and publishing of excellent keywords and

content, building quality links, improving the navigability of the site and many more.

It’s a collection of various tactics which collectively improve the site’s accessibility to a

search engine. Which is the process by which users land up on your page constituting

the overall traffic.

Advantages (SEO) :

The biggest advantage that it carries is affordability. It allows you flexibility regarding

how much you are willing to spend. Being very open ended SEO is also easily

accessible to business of various sizes.

Another advantage that it carries is that it is run by a set of rules and regulations

effectively set by the search engines. Nobody is spared or exempted from it. If you

break the rules, the results will be reflected in your search engine rankings.

.

Search Engine Marketing (SEM)?

SEM is basically the activity of obtaining website traffic by buying search engine ads. It

also goes by the name of PPC(Pay Per Click). In a successful ad platform, the ads

placed by you will be shown to the target customers who are looking for your product or

services. This will in turn give a major boost to your conversion rate.

PPC can be done via both Google’s AdWords Platform as well as Microsoft’s Bing

Platform for Ads. Every time a user searches for a particular set of keywords that you

have set your bid on, the ads purchased by you will be visible to them on the Search

Engine Result Page.

Advantages (SEM) :

It’s really helpful for startups or new businesses as for a very low rate it can help them

appear on the first page and increase the ROI. It also makes it relatively easy to appear

in the few ads if the competition is low.This increases the chances of viewing those ads

and clicking them.

PPC is also advantageous for Businesses that are well established. It helps provide a

steady flow of users and makes sure the ads keep appearing on the front page.

Instantaneous results are also one of the major perks of PPC. As soon as you are done

with the creation of the ad and they are clicked to go live, immediately they start driving

traffic to your website. This aids in getting a quick boost.

SEO vs SEM: The Better One?

Even though when it comes to conversion rates, PPC holds a slighter edge because its

results are 1.5x likelier to create clicks to conversions. Such scenarios make it safer to

conclude that organic results are 5.6 times more effective than paid one.

Still, in some areas, PPC holds an important edge over organic search, for instance, in

the case of a startup. Here, PPC proves to be a stupendous way to increase your brand

visibility and awareness. It also takes lesser time than SEO in providing the desired

results.

Still, as many may argue, it is still advisable to use a mix of both as both of them

complement each other. The common factor among them is that they aim for a similar

goal: improving your brand’s online presence.