seo training institute | web designing course
TRANSCRIPT
Communication -- MediaThere are primarily 3 communication media :
• Television
• Internetwww.edit.co.in
Print Advertising
Print advertisements
are found in newspapers, newsletters,
magazines etc.
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The elements in Print as a communication medium
Illustrator
PhotoShop
CorelDraw
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Television Advertising
Television advertising
allows us to see and hear the
advertisement.
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Television Advertising
The Recallof any TV adthat we see & hear is 50%
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Internet Advertising
Internet advertising is advertising over the Internet.
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The elements in Internet as a communication medium
Flash / Sound Forge
HTML,DHTML, CSS / DW
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Internet Advertising
The Recallof Internet ad
is 85% becausehere we SEE,
HEAR & PARTICIPATE.
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Internet advertising is growing
2 times faster than TV ads
&3 times faster than
Print adswww.edit.co.in
Internet advertising scope & penetration
• 1.25 billion population
• 350 million internet users
• 250 million mobile internet users and 100 million internet users
• 75 Percent of Internet users are youngsters.
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Internet Advertising market
Projected Growth for Internet advertising (Rs. Crore)
Year 2011 2012 (P)
2013 (P)
2014 (P)
2015 (P)
2016 (P)
Growth in (Rs.)
1500 2000 2600 3400 4400 5700
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Comparison of Job postings
Study from the job search engine indeed.com
Three arms of Internet advertising
Web + UI (user interface) design
SEO (Search Engine Optimisation)
Social Media
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Website + User Interface (UI)• Images• Text• Animations• Videos• Chat rooms• Discussion forum• Forms• And a lot more….• And this is all for the USER• Communicating on the Web
is about Interactivity
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From brochure site to customer centric sites
Today - A Website is the face of your marketing efforts.
Websites have stopped being designed as "brochure sites”. (i.e. only information based). Look and feel is very important for the website but the site also has to encourage the customers to communicate.
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Steps to creating a customer centric site
• Business & Marketing objectives
• Usability
• Wireframes
• Prototype
• Look & feel
• Testing
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Usability & User Interface ( UI)Everyone knows how to turn pages in a brochure. Clicking links on a website, however, can go to any page and get lost
People should be able to understand the functioning of the site immediately after scanning the home page—for a few seconds at most.
Usability should not be thought about after creating the site. Testing and fixing a website after it has been built is inefficient and expensive
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Page Layout
• Have no mess on your web site
• Important things should be on the top
• Allow user easy comparision of information in order of high-to-low level importance
Users should find the information they require…fast
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The image of the man is leaning toward the right, guiding your eye to the right. After a small stop there you are taken below to the lower text and then to the bottom right corner initiating a “Call to action”
UI in Usability
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Colors in UI Design
Colors are very important in giving a good ‘Look and feel’. Understanding how to use colors is an integral part in creating a User Interface.
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UsabilityTesting
Usability Testing Process helps to check the website by testing it on various users.
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WEB DESIGN + UI DESIGN• Web Designer (complete site)• Layout Designer• CSS / HTML coder• Flash Animator• Project Manager• Web marketing• Free lancing
Careers
Eligibility : Graduates with Creative Aptitude & BFA, GD art students
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Rank your website
Your Website Here
Creating a site and having it on the internet will not ensure that a business grows.
SEO basically means getting your page up on search rankings ,when a user searches for a particular product or service.
The search results consists of many pages, the key is to get our web site on the first page and in the top 5 list.
Using SEO , we learn how to rank our site / page on top in Google, Yahoo, Bing etc.
Why is SEO important ?
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SEO Power• 93% of online (Web) experiences
begin with a search engine.
• 70% of the links search users click on are organic– not paid. This shows the importance of a good SEO specialist.
• 85% of users never scroll past the first page of search results. (Source:Marketshare.hitslink.com, October 2011)
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• SEO Executive• SEO Strategist• SEO Manager• SEM Specialist• Web Analyst• Content Writer &
Editor
CareersSEO (Search Engine Optimization)
Eligibility : Graduates with Logical Ability & BCA,Bsc.IT & BCS students
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Social Media is connecting with people, talking to them, knowing their views & sharing your views about various products & services.
This helps in creating a name / Brand for a company and finally helping in sales.
Spending time on Facebook or Twitter, and connecting with people is the core of Social media
What is Social media?
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Social Media, when used effectively, your views can reach more people than you dreamt about.
Communication through web allows to network & focus on people who are looking for a particular product or service.
To Design for the SOCIAL MEDIA is an integral part of any Marketable website.
Dynamic websites, blogs and social media, are the best activities to develop and sell products and services.
Why Social Media ?
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Social Media growth
Facebook has 700 million members and growing...
Social Media in India is growing and is likely to touch 45 million users by 2012.
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Social Media Job Profile
Social Media & Digital Marketing• Social Media Executive• Social Media Campaign Strategist• Social Media Manager• Social Business Executive• Social Media Marketer• Digital Marketing Expert• Content Writer & Editor• Community Manager• Content Co-ordinator
Careers
Eligibility : Graduates with communication skills& BMM, BMS & BBA students.
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Media Agencies
Industry Requirements in Internet Advertising
O&M – Ogilvy OnePerceptLowe LintasJWTLeo BurnettMcCann EriksonParadigm PlusImageheadsIB&W CommunicationsGraphisadsFCB Ulka Advertising….and many more
Opportunities in Companies : Mumbai & Pune
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Opportunities in Companies : Mumbai & Pune
Digital Media Agencies
IgniteeLeadzoomerWeb ChutneyBig Ideas UnlimitedAdmoreFlipCorpDigitalPicassoHungama.comEthinosId8labs.comWat Consult….and 100 more
Industry Requirements Internet Advertising
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DigitalvibeKWebMakerElivepagesD-designstudioEnsure SolutionsWebzsol.comFive OnlineEcreedsCreativewebsols.comInnovinsImage Online….and 500 more
Web Design Cos.
Opportunities in Companies : Mumbai & Pune
Industry Requirements Internet Advertising
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Courses
Sr. No. Course Months
1. Web 3.0 (Daily) 7
2. Web 3.0 + Advanced SEO (Daily) 7.5
3. Advanced Web 3.0 (Daily) 9.5
4. Advanced Web 3.0 with Adv. SEO (Daily) 10
5. Diploma in Design & Digital marketing (Daily) 15
6. Search Engine Specialization (1 day per week) 3.5
7. Social Media Specialization (1 day per week) 1.5
8. Digital Marketing (2 days per week) 3.5
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Under Graduates
Under Graduates
Thank you
For more information visit our website : www.edit.co.in
Contact us : 91+ 9820400648