seo training for marketeers
DESCRIPTION
A SEO-training for marketeers is essential to obtain higher positions in Google with your website.TRANSCRIPT
![Page 1: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/1.jpg)
Marketing Training Event
SEO
![Page 2: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/2.jpg)
![Page 3: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/3.jpg)
What is SEO?
![Page 4: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/4.jpg)
(c) www.renegreve.nl
![Page 5: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/5.jpg)
(c) www.renegreve.nl
Why is SEO important?
More clicksMore visitorsMore leads
“The higher the rankings
the more visitors”
![Page 6: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/6.jpg)
(c) www.renegreve.nl
SEO-secrets
![Page 7: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/7.jpg)
(c) www.renegreve.nl
but, …
There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website.
Such as:
domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera….
![Page 8: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/8.jpg)
(c) www.renegreve.nl
Succes
Only changing title can leads to an incredible increase at Google.com!
p/a:
78 => 4
![Page 9: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/9.jpg)
(c) www.renegreve.nl
What is the title?
‘Not seen’ for visitorsShow in search enginesLeads to clicks or notThe most important SEO-factor (at the
moment…)
![Page 10: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/10.jpg)
(c) www.renegreve.nl
![Page 11: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/11.jpg)
(c) www.renegreve.nl
What can you do?
1) Use the right keywords
2) Writing the right titles and descriptions (HTML-tags)
3) Writing SEO-friendly content
4) Linkbuilding
5) Using social media
![Page 12: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/12.jpg)
(c) www.renegreve.nl
1. Use the right keywords
Not to genericPeople using it at the search engines, how
many hits (use Google Trends)Out off your own mind, but in customer’sSearch volume (Google Adwords Tool)Be creative
![Page 13: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/13.jpg)
(c) www.renegreve.nl
![Page 14: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/14.jpg)
(c) www.renegreve.nl
Bron: Google Adwords Tool
![Page 15: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/15.jpg)
(c) www.renegreve.nl
SEO for Specialists
Use the KEI: Keyword Effectiveness Index <=
Search volume divided by the number of hits.
“The higher the KEI, the better!”
![Page 16: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/16.jpg)
The right keyword…
Gives an answer!
![Page 17: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/17.jpg)
(c) www.renegreve.nl
2. Writing the right titles
Title: 60-65 charactersDescription: maximum 160Main keyword first in title, avoid company-
nameBe descriptiveOne keyword/pageUnique! No duplicating
![Page 18: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/18.jpg)
(c) www.renegreve.nl
3. Writing SEO-friendly content
Use, not overuse (!), the keywordWrite a header (H1)Introduction, to-the-pointGive the answer people are looking forUse listsUse images (with alt-tags) and a lot of
white space
![Page 19: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/19.jpg)
(c) www.renegreve.nl
BBC newssite
![Page 20: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/20.jpg)
(c) www.renegreve.nl
4. Linkbuilding
Use the right hyperlinks, p/a seo-specialist ;-)
Write relevant articles and press releasesPut and send them on site’sMake a own personal blog about your
work at the business >>
![Page 21: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/21.jpg)
(c) www.renegreve.nl
Relevant sitesApproaching clients, customers and
suppliers and ask for a linkAgain: be creativeDon’t stop. You are never ready to rest! It’s not the click what’s so important, but
the hyperlink.
![Page 22: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/22.jpg)
(c) www.renegreve.nl
The less links on a page, the betterPageranking is not importantSearch for relevant sites
Be active on the web. Give answers and the right stuff for a backlink.
![Page 23: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/23.jpg)
(c) www.renegreve.nl
5. Social media
Put your site in the center of your social media campaign (Link Wheels!)
It gives an enorm boost to your site
![Page 24: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/24.jpg)
(c) www.renegreve.nl
Link Wheels
![Page 25: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/25.jpg)
(c) www.renegreve.nl
Pollination social media
Own site in the middle
Each social media links to own site and other medium
Use the right anchortekst
![Page 26: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/26.jpg)
Any questions?
![Page 27: SEO Training For Marketeers](https://reader036.vdocuments.site/reader036/viewer/2022062511/54c408ec4a7959be5a8b45ba/html5/thumbnails/27.jpg)
Meet me at:
www.ReneGreve.nl