seo syllabus pdf

SEO Course Syllabus Surendranath(+91 8867896632)

Part 1 - Introduction to Online Marketing

Basic Description of SEO

Search Engine Basics

Website terminology(Domain,Hosting,importance of .com,.in e.t.c)

Ranking algorithms(Page Rank, Alexa Rank,Moz Rank)

Part 2 - Search Engine Optimization

On Page Optimization

Initial Site Analysis

Site Structure Analysis

Creating Google friendly Internal Urls

Importance of Hyphens in URL Structure

URL renaming/re-writing

Url Canonicalization(301 redirects using ht access code)

Optimizing websites by Analyzing Clients Individual WebPages using

Duplicheker,Copyscape for Refreshing Content

Text to Html Ratio, Website Loading Speed, Site Navigation Structure

Importance of Bread Crumb Structure

Competition Analysis

Keyword Research (Google Keyword tool)

Title & Meta Tags development

Importance of H1, H2, H3 Tags


XML sitemap Creation

RSS Feed Creation

Robots Text Creation

Keyword density, Anchor Text in web content

Existing Web Content Optimization

Competitor Analysis & Monitoring

Google Web masters :

•Adding a Site and Verification Process

•Configuration Settings

•URL Parameters

•Crawl Errors / Stats

•Google Fetch

•Blocking the Crawler and blocking pages

•Traffic

•Search Queries

•Links to Site / Internal Links

•Resubmitting Sitemaps

•Remove URLS from index

•HTML Suggestions

Google Analytics :

Measuring Traffic for any site using Google Analytics

Creating Weekly, Monthly Visitor analytics Reports and Checking Bounce Rates in

Google Analytics


Competitor Back links Analysis :

How to find who is your competitor

Analyzing Competitor links using top tools

Research and Analysis Of Keywords:

Importance of keywords in seo

What are keywords?

Analysis of keywords of a particular company

Research on keywords

Different types of keywords

Analysis of keywords using Google ad words keyword tool

Competitor analysis

Fitting right keywords to the project

Discussion on Google Latest Algorithms like Panda,Penguin,Hummingbird

Off Page Optimization

What is Off Page Optimization why it is required in SEO and its Importance?

Directory Submissions

Social Bookmarking in high PR sites

Business Profile Creation

Participation in Forums and Effective interaction to get Permanent Back links

Blog Commenting

Classified Submissions

Guest Blogging


Article Submission

PDF sharing

Press Release Submission

Deep Linking

Search Engine Submission

High PR Web 2.0 sites

Creating Attractive Info graphics and Sharing in Social Networks for User Engagement

Image Sharing Submission

Google Reviews

Google Mapping

Yahoo answers, Quora answers

------------------------------- --Thank you-------------------------------------

seo syllabus pdf

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