seo (search engine optimization) best practices

SEO (Search Engine Optimization) Best Practices

By NewFunda.comWebsite Development > SEO > SEM > Since 2002

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Key SEO Factors

�Keywords

�Links

�Content

�Scripts / Code

�CMS

�Sharing and Submission

�Search Algorithm & Learning

�More


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SEO – On Page Factors – Keywords

� What’s the importance?

� The name has it all, it’s a key-word or the way you are being mapped / identified on the WWW.

� Where to Put?

� To place in Title, Headings (H1, H2 etc), Anchor, ALT attributes and Meta Tags

� In URL’s and Domain name

� What to Take Care?

� Use should look natural and not spamming / Stuffing.


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SEO – On Page Factors - Links

� What’s the importance?� A ‘relevant’ Link is a vote. And Search Engines find a winner by

votes and authority. Traffic via any web property for the keyword you are looking for is important.

� How to Optimize Links?� To place ‘relevant’ keywords in Anchor Tags ( hyperlink’s text),

invite more incoming links and avoid those going out!� Sitemaps and internal links should be easily crawlable and folders

less ‘deep’

� What to Take Care?� Less outgoing links and more incoming links welcome.� Excessive Link building can trigger spam filters and cause penalties

in SERPs.


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SEO – On Page Factors - Content

� What’s the importance?� Content is the King and relevancy is what make it Unique and Loving ☺

� How to stand out of competition?� Be unique, have ‘relevant’ and ‘unique’ content on each page (atleast 250

words is recommended) meant for the same. Remember search engines rank ‘pages’ and not websites.

� Have a tried and tested keyword saturation is also a key.� Freshness factor with UGC (User Generated Content) is a success funda.

� What to Take Care?� Easy flow of language keeping the end user in mind.

� Clear Navigation, content placement and balance should be maintained.


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SEO – On Page Factors – Scripts & Code

� Why scripts?� You need scripts and code for functionality and adding dynamic

content. It’s a must for many websites and cannot be compromised.

� Scripts and Search Bot?� Many search engine programs (robots or bots) read a page from top

to bottom, left to right. For them the overall page has text. Content to Script ratio is a crucial factor.

� What to Take Care?� Call the scripts externally and avoid having all code on the page

itself.


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SEO – On Page Factors – CMS

� What is a CMS?� Content Management Systems(CMS), meant to make your website

content management easy are a great tool for websites running inthousands of pages and for those who create a page on the fly.

� How CMS and SEO are related?� CMS can be a boon or bane depending on how to use it and how

the CMS is tweaked for SEO content optimization including the power to handle dynamic URL’s.

� What to Take Care?� Ensure that the outcome is Search Engine friendly.


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SEO – Off Page Factors – Sharing and

Submissions

� What’s the role of Sharing and Submission?

� Off Page SEO has it trust based on generating incoming links and sharing and submitting URL’s, articles, PR etc to web as well as social properties is the key.

� How to share and submit effectively?

� Submit your link, article & URL’s to legitimate sites after outlining a course of action.

� What to Take Care?

� Beware of automated softwares and bad neighborhood.


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SEO – Search Algorithm & Learning

� How search Algo play a part in SEO? � As per popular understanding search engine (like Google) rank a

page basis 150+ factors and every change and update in this regard is important as it will have some effect on pages, ranking, traffic and SEO overall.

� What to learn with Search Algorithm and Use it?� Taking effective or corrective steps, being a step ahead of others

and take the early movers advantage.

� What to Take Care?� Over optimization and half knowledge can be dangerous. Believe on

your experience and experiments if you don’t wish to consult a search marketing company


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SEO - More

� Every business decisions is crucial and in most

cases it’s not advisable to take high risks unless

a search expert is with you.

� We at NewFunda.com can help you focus on

your core business while we ensure Best

practices and scientific approach for your better

ranking and leads growth.

� Reach out to us at [email protected] or visit

www.NewFunda.com for more details.

seo (search engine optimization) best practices

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