WWW.CLIENT.COM

2009

Search Engine Optimization Report Report by Regalix

2600 East Bayshore, Palo Alto CA 94303,1888-REGALIX info@regalix.com

© Regalix 2009

Contents 1. SEO Audit ...................................................................................................................................... 3

1. Site Crawl .................................................................................................................................. 3

2. Canonical URL check ............................................................................................................. 3

3. Check for use of Flash/Frames/Ajax ............................................................................... 3

4. Google Banned URL check .................................................................................................. 4

5. Sitemap ...................................................................................................................................... 4

6. Site Index Ratio ...................................................................................................................... 4

2. Site Analysis ................................................................................................................................. 5

1. Title and Description Tags .................................................................................................. 5

2. Keywords Meta Tags ............................................................................................................. 5

3. Keyword Density ..................................................................................................................... 5

4. Header Tags ............................................................................................................................. 5

5. Robots Tag ................................................................................................................................ 6

6. Navigation ................................................................................................................................. 6

3. Competitor Analysis .................................................................................................................. 7

1. Identified top 5 keywords ................................................................................................... 7

2. Traffic Details ........................................................................................................................... 7

3. Search Engine Ranking Position ....................................................................................... 7

4. Back links .................................................................................................................................. 7

5. Presence on Online Social Media ...................................................................................... 7

4. About Regalix ............................................................................................................................... 9

© Regalix 2009

1. SEO Audit

Search engine optimization (SEO) is the process of improving the volume and quality

of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")

search results.

Search engine optimization improves the organic traffic to the website by increasing

the search engine ranking position (SERP) and also it helps the crawler index all the pages of the website.

SEO can be used to generate traffic through organic listings over the long term.

We have conducted an SEO audit for your website and below are the observations

from the same. We have analyzed your home page www.client.com.

1. Site Crawl

The site is checked with a site crawler simulator to check if the site can be crawled

by the search engine bots. If the web pages are not crawled then the web pages

won’t be listed out in the search engine database and web page won’t be shown up

in the search engine results like Google and Yahoo.

Result:

Recommendations:

2. Canonical URL check

A canonical problem exists were a site can be found by using the www. version

(http://www.yoursite.co.uk) and the non www. version (http://yoursite.co.uk) This

creates a problem because it can be seen as duplicate content by the search engines

and one version can be removed from their indexes – the problem arises when the

wrong version is deleted (this is usually the non www. version)

Result:

Recommendations:

3. Check for use of Flash/Frames/Ajax

Search engines cannot crawl and index flash, frames and Ajax. Excess usage of the

above mentioned techniques tamper the visibility and performance of the website in

search engine results.

Result:

Recommendations:

© Regalix 2009

4. Google Banned URL check

This check looks to see if a URL has been banned from the Google, this can be for a

variety of reasons and action needs to be taken if it has been removed from the

index

Result:

Recommendations:

5. Sitemap

A site map is essential for every web site in order to keep the site linked well; each

page should at least be linked to the sitemap. A good site infrastructure allows the

search engine spiders to crawl the entire site and therefore ensure all pages of the

site are present in the indexes of the major search engines.

Result:

Recommendations:

6. Site Index Ratio

If the site has many web pages and only few pages have been indexed that means

all the pages are not reachable by crawler. This number can be increased by

submitting sitemap to search engines and creating search engine friendly navigation.

Result:

Recommendations:

© Regalix 2009

2. Site Analysis

1. Title and Description Tags

Title tag is an element which defines the title of the document. Title tag defines the

web page; it holds utmost importance in search engines. Title tag is the one which

appears during search results in bold letters. The primary keyword of the webpage

should be present in the title tag and it can have 2 – 3 keywords.

Result:

Recommendations:

2. Keywords Meta Tags

The meta keywords tag is a tag which can be used to highlight keywords and

keyword phrases which the web page is targeting.

Result:

Recommendations:

3. Keyword Density

A measure of search engine relevancy based on how prominent keywords appeared

within the content of a page. Ideal keyword density for keyword is 3 – 5%. Keyword

density assures the content is keyword rich and it increases the content and meta

tag relevancy.

Result:

Recommendations:

4. Header Tags

Header tags are heading tags in HTML. There are 6 predefined headings, ranging

from <H1> to <H6> which tells a visitor and search engines the topic of the web

page.

Result:

Recommendations:

© Regalix 2009

5. Robots Tag

This tag enables you to control whether a web page is to be indexed or not. This

tag is optional hence a web page will be spidered by a search engine spider if this

tag is missing.

Result:

Recommendations:

6. Navigation

Navigation indicates whether site is crawl able means each and every webpage can

be reachable by search engines or not at the same time it shows how user friendly is

the navigation of the website.

Result:

Recommendations:

© Regalix 2009

3. Competitor Analysis

1. Identified top 5 keywords

The SEO audit of the site has shortlisted 5 keywords from the website content and

the space that the business operates. These keywords have been shortlisted based

on their respective search volumes on Google.

Sr.No. Keywords Google Search Volume

1

2

3

4

5

2. Traffic Details

Traffic indicates the number of visitors coming to a website. More traffic indicates that the

website is a popular website. Website Popularity is one of the criteria used by search engines to

gauge the position in the search results. Site popularity is also indicated by Alexa rank, the lower

the rank the more popular the website.

3. Search Engine Ranking Position

For the shortlisted five keywords we have determined the position of your website

www.client.com.

Sr.No. Keywords Google SERP

1

2

3

4

5

4. Back links

Back links indicate the incoming links to a website. Back links help in SERP, indicating the

popularity of the website by the number of users linking to the page. This forms one of the

factors considered by the Search Engines for positioning on the search engine result page.

5. Presence on Online Social Media

Social media is taking precedence in the online world. Social media is favored by people and

crawlers. People spend a lot of time on social media like facebook, linkedin, digg, twitter and

crawlers/search engines like to follow people.

© Regalix 2009

Presence of a website on social media indicates that the business is at par with the technology

and provides more visibility to the business. It helps people to find business on internet and

crawlers to visit your site easily and regularly.

© Regalix 2009

4. About Regalix The Regalix team consists of world-class experts in Web 2.0 marketing, people who

have lived the web and understand the confluence of new techniques in marketing

analytics, human factors and retailing; new technologies related to search-engines

and data-mining; and emerging new media such as blogs, podcasts and social

network marketing to create real leads and results. We bring together a depth of

understanding across marketing disciplines that work interactively to create a unique

and highly effective online customer management program.

With a unique web of delivery centers in Palo Alto (CA), Bangalore (India), New Delhi (India),

Chandigarh (India), London (UK), Regalix team is able to best serve our clients with the right

skills and technologies across the globe.

Our Expertise lies in

1. Search Engine Marketing.

2. Search Engine Optimization.

3. Website Development.

4. Lead Generation.

5. Connected Marketing.

6. Web Analytics.

Visit us at

www.regalix.com

To get a copy of this report for your organization, send an email to bvictor@regalix-inc.com with your

company name and web address.