seo: rules of engagement and metrics - morcon 2012
DESCRIPTION
SEO: Rules of Engagement and Metrics during the Mastering Online Ranking Conference (MORCON) 2012 held last September 29-30, 2012 presented by Francis Gary Viray, Founder of Search Opt Media Inc. (http://www.searchoptmedia.com)TRANSCRIPT
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SEO: Rules of Engagement and MetricsSEO: Rules of Engagement and Metrics
Francis Gary Viray
Mastering Online Ranking Conference (MORCON) 2012
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SEO: Rules of Engagement and Metrics
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Practices followed or behavior displayed by the participants.
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Know that there’s no silver bullet to SEO.
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Adhere to SEO best practices.
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Bl k H t t h i ? Black Hat techniques? Leave that to your own sites.
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Be updatedBe updated.(What works before MIGHT not work now!) )
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Do tests before Do tests before implementing it to your clients.your clients.
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Strategies ? We have lots of that.
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Never promise rank one.
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Is he for real?
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Aja!
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Ensure Goals/KPIs are met.
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Gather Historical Data.
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Ask for Analytics Data.
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Google Webmaster Webmaster Tools.
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Past SEO activitiesPast SEO activities.
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This client claims they are not ti fi d ith th i i SEOsatisfied with their previous SEO
provider, etc.
I think there is a bigger problem!
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Clients are clever. They can use data too.
Learn to spot the variation.
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Do an initial site audit.
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Use SEO Tools.
OSE, MajesticSEO, Ahrefs, Raven.
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Believe the Data and not claims.
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Ask the Objectives/Goals.
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Micro/Macro.
Phone Calls.
Contact Forms.
Bounce Rate.
Organic TrafficDownloads.
Organic Traffic.
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Set a Benchmark.
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Set the KPIs/Metrics via Analytics.
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Breakdown SEO Campaigns into granular level.
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Monitoring sheets
Blog outreach.
Reporting Frequency
Monitoring sheets.
Business Listings.
Editorial Calendar.
Blog outreach.
Guest posts.
Blogposts.
Business Listings.
Guest posts.
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Quantify. Quantify. Quantify.y y y
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Search Opt Media Tool to work closely with developers
http://goo.gl/XDWDE
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Determine Responsibility Centers.
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Written Contracts. Honor them.
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Set a Realistic Guarantee.
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The client wanted 100% increaseThe client wanted 100% increase…
I adjusted the target based on SEO forecast we’ve gathered.
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Seal Team.
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SEO Metrics
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Create Annotations
Create Annotations! To track milestones, updates, misc.
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Content Efficiency Analysis Report http://goo.gl/0XqJY
Idea credit: Avinash Kaushik
Page Titles, Visitor Type, City Based on Goals
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Content Efficiency Analysis Report http://goo.gl/0XqJY
Idea credit: Avinash Kaushik
Use custom segmentsNon‐paid search traffic
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Visitor Acquisition Efficiency Analysis http://goo.gl/izhMI
Idea credit: Avinash Kaushik
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Visitor Acquisition Efficiency Analysis http://goo.gl/izhMI
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SEO Report Card http://goo.gl/PBsqt
Idea credit: Himashu
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SEO Report Card http://goo.gl/PBsqt
Idea credit: Himashu
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SEO Report Card – Long Tails http://goo.gl/PBsqt
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SEO Report Card – Long Tails
http://goo.gl/vPV7k
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SEO Report Card – AdSense
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Keyword Phrase – Advance Segment
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Keyword Phrase – Advance Segment
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Keyword Phrase – Advance Segment http://goo.gl/PBsqt
^[^\.\s\-]+([\.\s\-]+[^\.\s\-]+){1}$
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Keyword Phrase – Advance Segment
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True Value of SEO$5 461 75 + $1 672 97 = $ 7 134 72$5, 461.75 + $1,672.97 = $ 7,134.72
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True Value of SEO2 723 + 364 = 3 0872, 723 + 364 = 3,087
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Conversion Segments
Idea credit: Himashu
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Conversion Segments
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Conversion Segments
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Custom Channel Grouping
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Let us talk: @garyshack
Visit us: www.searchoptmedia.com
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