seo presentation lewes expo 2016
TRANSCRIPT
SEO Uncovered – How to appear in Google Search Results
Presentation by Emma Pearce
www.pearcemarketing.co.uk
Who are we?
Marketing Consultants – Flexible outsourced marketing service
Focus on targeted, cost-effective and measurable marketing
Who has a website?
SEO
Search Engine Optimisation
What is SEO?
Being visible in Google search results…so prospects find you when searching
for your product or service in the geographic area you serve
HELP GOOGLE FIND YOUR SITE
Photo credit: http://www.gotechark.com/
SEO
• Many business owners do not know what the foundation elements of SEO are
• Many assumed or were told their web designer had sorted out their SEO
• Most business owners do not know how to check or change their SEO fields
But it doesn’t have to be secret…
SEO Foundations…
SEO – foundation steps
• Find out what search phrases people use to find products and services like yours and use them
• On Page Optimisation – key phrases in:• Meta Page Titles and Meta Descriptions• H1 Tags (headings) • Copy on each web page• Image alt tags (text descriptions of photos/images)
• Google My Business – Google + page – free to set up (get reviews)
• Link building/back links to your site from other web pages… one way, reputable sites
And be Mobile Friendly…
https://www.google.co.uk/webmasters/tools/mobile-friendly/
Search Phrases
Various tools – here’s a free one…
Google Keyword Planner
https://adwords.google.co.uk/KeywordPlanner
Google Keyword Planner
Meta Page Titles and Descriptions
SEO – Check your Page Title
•Does your page title match what people search?
Do people search for this?
SEO – Page Title in Search Results
•First 50-ish characters show – Google may read a bit more•Different for each page of the website – relevant to content•Use keywords
SEO – Page Description
• 156 characters• Different for each page of the website – relevant to content• Use keywords
How do you get this on to your website?
Content Management System (CMS)
• Log in to the “back-end” of your website (CMS)• Or ask your website designer• If you use Wordpress – you need the YOAST SEO plug in
SEO – H1 tag on heading (H2 etc.)
SEO – Copy
Google My Business
Google +
• Assist SEO - Also a social media platform• Set up a personal profile on G+ and then set up Business Page https://www.google.com/business/
Link Building
SEO – Link Building
• Set up listings in reputable online directories for free, so that there are links back to your site from other parts of the internet
• No more than 10 a month
• Quality!
• One-way links
• Plus benefit from articles/blogs on relevant websites with a link to your website
• Don’t forget to have an entry in all the member directories of networking groups and chambers you belong to
Final quick tips
SEO Tips
• Regularly update your site
• Optimise your blogs too (Page Titles etc.)
• Be active on social media and have links to them from website
• Have video on your website
• Overall website architecture – URL structure and submitting site maps to Google
There are many many ranking signals used by Google – but these are the traditional foundation elements that must be in place…
SEO and Your Brand
• Google is clever
• It is now looking at your brand reputation too - eg
• User reviews and ratings, news articles, recommendations from experts, recognised industry awards
• Demonstrating that you listen to and acting upon client feedback
• Users searching for your brand…
SEO is no longer all online and separate from all your other business activity
PHEW!
Thanks for listening… any questions?
www.pearcemarketing.co.uk