seo presentation
DESCRIPTION
Sharing my SEO presentation which includes SEO achievements that drive huge volume of quality traffic to static as well as ecommerce websites.TRANSCRIPT
Having experience of around 4 years as a search engine optimizer, I have executed more than 200 projects in search engine optimization. With the help of various innovative optimization techniques i have drive huge
volume of quality traffic to static as well as ecommerce websites.
Technical Skills
Expert in creating meta as per search engine algorithm.
Recommending UI changes as per accessibility and usability aspects
Search results or category pages relevant to target keywords
Recommending clients regarding reputation management and usability aspect of the website
Rule based meta tags for ecommerce websites
Using different aspect in link building through reciprocal or 3 way link campaigning
Knowledge of listing the website in authentic directories like dir.yahoo.com, business.com, etc.
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Abilities
Handle multiple projects
As a potential leader, able to lead web designers, link campaigners, content writers, etc
Plan SEO questionnaire for better understand business, market and operating environment
Plan important objectives and prepare presentation for the meeting
Create audit report to improve critical errors and link popularity of the website
Meet potential clients in a mutually convenient location
Work independently, take initiative and be a self-starter
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Social Strategies
Social Signals
Benefits
4 Generate traffic on the website
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Participation of Users on the website
3 Building authority of the website in SE.
Link Building Strategies
Inbound links
Benefits
4 Reputation management of brand
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Homepage visibility & traffic
3 Content created as per search trends
•Traffic•Links
Brand Name SiteMicro Site
www.client-brand.com
W
W W W
W
XXX
Three way 3Three way 1 Three way 2
www.client-brand.com
Micro Informational & Brand Name Sites
Micro Site Brand Name Site
By integrating expert on page and off page optimization techniques like creating search result pages and rule based meta tags, hosting informative micro-websites
and diverting traffic through these websites i have strived to achieve results on the below given competitive
keywords for the websites Tantrauniverse.com, Shopatdisney.in & Tmhshop.com
Tmhshop.com Shopatdisney.in Tantrauniverse.com
www.shopatdisney.inKeywords Position Page Web Pages CompetingKids Party Products 1 1 51,800,000School Workbooks 1 1 5,150,000Baby Soft Toys 1 1 45,900,000Birthday Party Products 2 1 72,800,000Birthday Party Gifts 2 1 37,600,000Disney Dvd 3 1 72,700,000
School Backpack 3 1 41,600,000Kids Party Invitations 3 1 27,500,000School Trolley Bag 5 1 10,600,000Disney Princess Party 5 1 42,000,000Toys For Kids 5 1 51,400,000Disney Toys 6 1 116000000Hannah Montana Toys 7 1 2,030,000Disney Cars 8 1 28,500,000
Apart from 165 keywords i have strive to get 30 generic phrases keywords on the 1st page of Google.co.in SERP
in just 4 months time.
www.tantrauniverse.comKeywords Position Page Web Pages CompetingKids T Shirts 1 1 598000000Tee Shirts For Women 1 1 2270000000Kids Tee Shirts 1 1 601000000Women T Shirts 2 1 650000T Shirts For Women 2 1 371000000Adults T Shirts 3 1 39300000Woman T Shirt 4 1 407000000Funky T Shirts 4 1 12700000Ladies Tee Shirts 4 1 158000000Boys T Shirts 4 1 206000000Kids Tees 5 1 63500000Cool Tees 5 1 38000000Buy Tee Shirt 5 1 1450000000Tee Shirts 6 1 68300000Funky Tee Shirt 6 1 19800000
www.tmhshop.comKeywords Position Page Web Pages Competingfinancial management book 1 1 123,000,000management accounting books 2 1 24,400,000management books 3 1 1,280,000,000financial accounting books 3 1 23,900,000chemical engineering books 3 1 15,700,000electronics engineering books 3 1 21,500,000civil engineering books 4 1 28,900,000cost accounting books 5 1 16,300,000finance accounting books 6 1 24,800,000educational book 6 1 389,000,000financial accounting book 6 1 25,200,000c++ books 7 1 30,000,000school textbooks 7 1 477,000,000human resource book 7 1 66,200,000mechanical engineering books 8 1 21,500,000
www.tantrauniverse.comKeywords Position Page Web Pages CompetingTees 4 1 88,900,000Tee Shirts 3 1 25,100,000Tshirts 6 1 36,300,000T-Shirt 3 1 362,000,000Tshirt 4 1 53,700,000
www.tmhshop.comEducational Book 2 1 169,000,000Mechanical Book 10 1 107,000,000Mcgraw Hill Books 6 1 11,100,000Management Accounting Books 3 1 5,990,000
Note that results have been achieved with 1-2 keyword generic phrases (which have higher competition) & not
just less competitive long-tail keywords
www.funcity.aeKeywords Position Page Web Pages CompetingFun City 1 1 1,240,000,000Funcity 1 1 3,630,000Play Center 3 1 1,460,000,000Play Area 2 1 1,200,000,000Party Center 5 1 1,180,000,000
Party Venues Dubai 5 1 162,000Party Center Dubai 7 1 1,840,000Indoor Play Ares 8 1 38,800,000Children Party Places 14 2 585,000,000Kids Party Places 14 2 157,000,000
Out of the 15 keywords that were targeted, we have achieved results where 13 keywords have been brought to the 1st and 2nd pages of Google.ae SERP in just 3 months
time.
www.cityhotellondon.co.ukKeywords Position Page Web Pages CompetingAffordable Hotels Accommodation 1 1 26,000,000Affordable Hotels In Central London 1 1 19,800,000Meeting Venues In Central London 2 1 1,280,000Budget Hotels In Central London 3 1 6,800,000Central London Hotels 4 1 13,200,000Conference Venues In Dockland 4 1 341,000Hotels Near London Bridge 6 1 2,970,000Budget Hotels Near London Eye 7 1 228,000Hotels Near Canary Wharf 9 1 462,000Budget Hotels London 10 1 43,100,000Hotels Near Liverpool Street 11 2 685,000Hotels Near Tower Of London 11 2 1,160,000Hotels Near Westminster 11 2 2,450,000Hotels In Central London 17 2 13,200,000Hotels Near St Paul's Cathedral 18 2 1,740,000London Hotels 45 5 30,700,000Hotels In London 47 5 137,000,000
Out of 25 keywords get 10 generic keywords on the 1st page of Google.co.uk SERP in just 4 months time.
Reporting
Sample Keyword Ranking Report for Google & Bing Search Engines
This report is created prior to the campaign & on a monthly basis to monitor the campaign’s performance
Keywords URL Position Page
birthday party products
http://www.shopatdisney.in/party-products
2 1
school bags http://www.shopatdisney.in/shop-by-category-2/bags/school-bags
3 1
kids toys http://www.shopatdisney.in/ 8 1
Article Submission Report
Article Directories URLs
http://ezinearticles.com/ http://ezinearticles.com/?Advantages-That-Educational-Games-Hold-For-Your-Kids&id=6174782
http://www.articlesbase.com/ http://www.articlesbase.com/childhood-education-articles/benefits-of-baby-soft-toys-4698849.html
http://articlesnare.com/ http://articlesnare.com/shopping-articles/how-to-plan-and-organize-hannah-montana-party.htm
Local Search Engines Submission Report
Local Search Engines & Business Directories
URLs
http://www.hotfrog.in/ http://www.hotfrog.in/Companies/Shop-At-Disney
http://www.maplandia.com/ http://www.maplandia.com/india/maharashtra/greater-bombay/andheri/shopping/shop-at-disney/
Social Bookmarking Report
Social Book Marking Websites URLs
http://qaafe.com/ http://qaafe.com/bm/books-on-financehttp://www.diigo.com http://www.diigo.com/user/mcgrawhillbooks?
domain=www.tmhshop.comhttp://www.mimeetings.com/ http://www.mimeetings.com/stories/808755/
Books_On_Finance.html
Contact
Sarfarazali Y [email protected] I +919699440454Asmita HeritageNaya NagarMira RoadMumbai – 401107.India