seo outsourcing: is it really cost-effective?
DESCRIPTION
The most common argument in favor of SEO outsourcing is it is a cost-effective business solution. Let’s take a look at what exactly makes it so. Visit http://www.squarefishinc.com or give us a call at 1-702-501-8277.TRANSCRIPT
SEO Outsourcing: Is It Really Cost-Effective?
SEO is now one of the
essential aspects of online
marketing
One of the debates currently going
on about this is whether to handle
the process in-house or hire a third-
party company to do it for you.
One of the major benefits pointed
out is the cost-effectiveness of
this business solution.
Now let’s take a closer look at
how cost-effective it really is
and just what makes it so.
Why SEO Outsourcing Is Cost-Effective
When you outsource, take note
that you get access to not one,
not two, but an entire team of SEO
professionals.
As long as you choose the right outsourcer
you could get someone to do keyword research and analysis
someone else to create content for you
someone else to help promote your brand on social media
With such focus, the chance of
your brand gaining visibility and
your website earning top SERP
rankings is significantly improved.
Another huge benefit of
outsourcing is that the burden in
terms of employee attendance is
taken off of your hands.
Whether the members of your SEO
team report to work or not, the
outsourcer is obligated to deliver the
agreed results.
The burden therefore falls on them
to find someone else to handle the
work of any team member who is
absent on any given day.
Hiring an outsourcer also leaves you
and your in-house team free to
concentrate on the things you do
best.
Just as an outsourcer specializes
in optimization, you and your in-
house team likely have you own
fields of specialization as well.
Your accounting staff can focus on
accounting matters, your
production team can focus on the
quality of your products, etc.
What about the cost itself?
Is SEO outsourcing inherently
more expensive than doing things
in-house, or is it the other way
around?
When you consider all the things
the outsourcer will be responsible
for, and the possible returns you
can get from their efforts,
You’ll see that it is generally less
expensive to outsource than to
keep things in-house
If you want to lessen the cost of
outsourcing even more, you may
want to consider the strategy many
other businesses have applied
that is, to outsource to an offshore
location like the
Philippines
There are a lot of Filipino SEO
professionals who can deliver top-
quality results
these individuals speak English
very well, so you won’t have to
worry about communication
Best of all, the cost of labor in this
country is relatively low, which is
how you can lower your costs
even more.
Some business owners hesitate to
outsource their optimization
processes is that they really don’t
know much about outsourcing
and have never worked with a
third-party company before.
Once you learn about the benefits
this business solution has to offer,
you’ll likely be encouraged to at
least give it a try.