seo konf'14 - İzmir
DESCRIPTION
2014 İzmir SEO Konferansında "Başarı Hikayesi" başlıklı kullandığım sunumdur. Sunum boyunca SEO kariyerimin başlangıç noktasından itibaren yaşadığım ilginç anılar, SEO başarı hikayeleri ve bir takım tavsiyelerden bahsettim.TRANSCRIPT
![Page 1: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/1.jpg)
Başarı Hikayesi…
#seokonferansi
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Uğur Eskici
Geçmiş
@ugureskici ugureskici ugureskici.com
İletişim
+ 3 sigortasız iş
#seokonferansi
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Bi gün
#seokonferansi
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MerakBaşarının
Motorudur!
#seokonferansi
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#seokonferansi
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Everything is somethinghappened
butwhat can I do sometimes?
#seokonferansi
![Page 7: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/7.jpg)
Bi gün
#seokonferansi
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#seokonferansi
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#seokonferansi
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#seokonferansi
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Size Destek Olan İnsanları Yakınlarınızda Tutun!
#seokonferansi
![Page 12: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/12.jpg)
#seokonferansi
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#seokonferansi
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#seokonferansi
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alışverişin uğurlu adresi
#seokonferansi
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Mağaza sahibi ürünlerini ücretsiz
olarak siteye yükler, online bir mağaza
açar.
Müşteri siteyi ziyaret eder ve ürünü satın
alır.
Mağaza, alınan ürünü müşteriye
gönderir.
İşlem bedeli, belirlenen komisyon çıkartılarak mağaza
sahibine aktarılır. (Komisyon, sadece
satış gerçekleştiğinde
alınır) 1
2
3
4
n11.com İş Modeli
#seokonferansi
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#seokonferansi
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#seokonferansi
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#seokonferansi
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Mar
keti
ng
Cam
pai
gns
Jan. Feb. Marc. April May June
Testimonial• TV• Radio • Onsite• Digital • Social media
Free Return 100-111 TL• TV• Radio • Onsite• Digital • Social media
24.01 23.04 30.0528.02
Mobile Campaign • TV• Radio • Digital,Scial
media,onsite
01.04 30.04
1 st year • Radio • Onsite• Digital • Social
media
Eve
nts
TV
pro
gram
s
15.06
Father’s day• Radio • Digital ,onsite,
social media
15.05
Darussafaka DreamstalkUniversity visits – 6 Uni
Survivor Kids Lady Bug Festival
ITU fashionshow
Mother’s day Exit festival
• Change of reguation
• Installment
Ne Güzel Evin Decoration Program
28.06
Burası Store
Marketing Road Map (Jan – Jun 14)
#seokonferansi
![Page 21: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/21.jpg)
Marketing Road Map (Jul – Dec 14) M
arke
tin
g C
amp
aign
s
July. Aug. Sept . Oct. Nov Dec.
Even
tsTV
p
rogr
ams
Outdoor TV Program
16.0915.10
Market 11 • TV• Radio • Digital • Event
Ramadan• Onsite• Digital• Social media
Lady Gaga • Radio • Onsite• Event• Digital• Social media
The luckiest day Big event/Concert
Run11Summer Events
New Year Lottery• TV• Radio • Digital • Event
22.11 11.01
Co
-bra
nd
ing
11 th month Campaign -TBD • Radio • Digital • Event
Blogger Meeting
Seminars
Lottery • Radio • Advertorial• Onsite• Event• Digital• Social media
Dreamstalk TV
Tulin Sahin TV program
Fashion • TV• Radio • Digital • Event
#seokonferansi
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Bugün n11.com
Numara 11
14Bin+ Kayıtlı Mağaza
10M+ Ürün
2.7M+ Bin Kayıtlı Mağaza
110.000.000+ Toplam ZiyaretHaz
iran
20
14
itib
ariy
le
#seokonferansi
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SEO Nedir?
#seokonferansi
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#seokonferansi
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#seokonferansi
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İyi Bir SEO Uzmanı
#seokonferansi
![Page 27: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/27.jpg)
...HTML,URL Mimarisi, Sitemap, CacheNow!, RSS, <title>,
Metatags, Tasarım, Fast Rendering, LoadTime, 404, 301
Redirect, Monitoring GoogleBot,Content Quality, HTTP
Headers, Sosyal Medya, Backlink, Semantic Markup, Logs,
Microformats, Internal Linking, <h1>, Bounce Rate, Keywords,
Average Time, BreadCrumbs, Geo Targeting, Usability, Flash, JavaScripts, Expire Dates,
Server Uptime, Domain and DNS Health, Marketing, Fresh Content,
Landing Pages, Ziyaret Süresi, W3 Validation, CSS Validation, Multi Language Structure, Pagerank Circulation, C-Class IPs, Content Sharing, User Behaviour, Anchor Text, Image Naming, Keywords Research, Comparative
Analyzing…
#seokonferansi
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classification
#seokonferansi
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#seokonferansi
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multi-task
#seokonferansi
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#seokonferansi
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Fırsat ve Rakip Analizi
Strateji Geliştirme
Anahtar Kelime Analizi & Araştırması
On-Page
Optimization
Internal & External Backlink
Test
Bakım & Strateji Analizi
Test
#seokonferansi
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Google mükemmel değil!
#seokonferansi
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#seokonferansi
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Ama akıllı
#seokonferansi
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#seokonferansi
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Telefonunuzdan lokasyon servislerini KAPATIN!Kendinizi reklam networklerinden SİLİN!
Facebook hesabı AÇMAYINGoogle Hesabı Açmayın
DISABLE JavaScript!DuckDuckGo KULLANIN
AdBlock KURUNDISABLE cookies!Nakit KULLANIN!
Tor Kullanın!
#seokonferansi
![Page 38: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/38.jpg)
Sadece tek bir satır kod!
#seokonferansi
![Page 39: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/39.jpg)
Spam Nedir?
#seokonferansi
![Page 40: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/40.jpg)
Spam Sanattır
#seokonferansi
![Page 41: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/41.jpg)
Content Spam
Keyword stuffingHidden or invisible textDoorway pagesScraper sitesArticle spinning
Other types of spamdexing
Mirror websitesURL redirectionCloaking
Link Spam
Link-building softwareLink farmsHidden linksSybil attackSpam blogsPage hijackingBuying expired domainsCookie stuffingUsing world-writable pagesSpam in blogsComment spamWiki spamReferrer log spamming
#seokonferansi
![Page 42: SEO Konf'14 - İzmir](https://reader035.vdocuments.site/reader035/viewer/2022062320/559b51ab1a28ab9b4e8b464c/html5/thumbnails/42.jpg)
#seokonferansi
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Ebay.co.uk
#seokonferansi
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Ask.com
#seokonferansi
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Hayallerinizden vazgeçmeyin!
Başarısızlık, daha zekice başlama fırsatından başka bir şey değildir.
Henry Ford
#seokonferansi
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Soru & Cevap
#seokonferansi
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Teşekkürler!
@ugureskici ugureskici ugureskici.com
#seokonferansi