seo - it's all about the user
DESCRIPTION
Brendan Jackson's presentation from DMX Dublin on March 12th, 2014. I discuss the things we think are important in the SEO industry and how these affect website performance. I also talk through three things which can be used on virtually any website to improve SEO and, more importantly, the experience of your users.TRANSCRIPT
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SEOBrendan Jackson
SEO Manager, iProspect Irelandbit.ly/SEOaboutTheUser @iProspectIRLiProspect.ie
IT’S ALL ABOUT THE USER
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What we know about
SEOSEO IS
DIFFICULT
SEO IS
TECHNICAL
SEO IS
FOR GEEKS
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– Matt CuttsHead of Webspam, Google
“We expect to roll out over 500 improvements to our algorithm this year.
“
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“Hello, We are a fast growing
company with a focus on Search Engine
Optimisation. We have a dedicated team of
professionals to serve you in building appropriate
links and developing SEO.”
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“Let’s investigate the effectiveness of latent semantic indexing on your site.
“
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“Let’s investigate the effectiveness of latent semantic indexing on your site.
“
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It’s all about the
USER!
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Great Content Wikipedia.com
– Ranks on page 1 for 99% of search terms
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Google Analytics site content reports
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Google Analytics landing pages reports
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Analyse with Followerwonk
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Get ideas with Content Idea Generatorseogadget.com/content-strategy-generator-tool-v2-update/
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Create a content calendar. And stick to it!
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Great Link Building
Eric Ward
“Build links for people, not Google.
“– Eric WardThe Original Link Builder
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Analyse with Open Site Explorer
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Analyse with Open Site Explorer
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Broken linkBUILDING
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Analyse with Open Site Explorer
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Find old content with Way Back Machine
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Find old content with Way Back Machine
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Great Social Sharing
Lovin’ Dublin
“Social media is like teen sex. Everyone wants to do it. No one actually knows how.– Avinash Kaushik
Analytics Evangelist, Google
“
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Make your content shareable
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Analyse with Followerwonk
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Create great
content
Takeaways
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Build links for
people
Takeaways
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Make your content
shareable
Takeaways
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THANKYOU
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Image creditshttp://www.flickr.com/photos/63056612@N00/155554663/http://www.flickr.com/photos/jayvando707/6843918403/http://www.flickr.com/photos/flapjax_at_midnite/7533591780/