seo introduction, trends, basics & goals

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US residents conducted 9.82 billion searches in August'2007; a 28.4% increase from August'2006. Over 80% of internet users visit a search engine to find what they want online. Where's the last time you found anything online without visiting Google, Yahoo or MSN?

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Page 1: SEO Introduction, Trends, Basics & Goals

US residents conducted 9.82 billion searches in August'2007; a 28.4% increase from August'2006.

Over 80% of internet users visit a search engine to find what they want online.

Where's the last time you found anything online without visiting Google, Yahoo or MSN?

Page 2: SEO Introduction, Trends, Basics & Goals

The process of improving web pages so that it rank higher in search engines for targeted keywords/key phrases with the goal of generating more revenue from the web site.

The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO is distinct from Search Engine Marketing (SEM) in that Search Engine marketing encompasses all aspects of marketing on search engines: paid search campaign, banner advertisement, Yellow pages and of course SEO.

Page 3: SEO Introduction, Trends, Basics & Goals

Improves ranking of a Web site in “natural,” “organic” or "algorithmic” search results.

Increases website traffic.

Assists in “converting” unique visitors to customers.

Considers how people search and how search engines index.

Page 4: SEO Introduction, Trends, Basics & Goals

Highly quality targeted trafficSEO can increase the number of high quality visitors who are actively searching for your service or product.

Promotion that doesn't sleepImagine having your own marketing & promotions company, working exclusively just for you. 24 hours a day, 7 days a week, 365 days every year.

Increase brand visibilitySEO can give your brand a high international profile - and for a comparatively low outlay.

High ROIPound for pound, dollar for dollar. SEO brings you a higher Return On Investment than any comparable form of marketing.

Contd…

Page 5: SEO Introduction, Trends, Basics & Goals

Higher salesSEO can mean increased sales of your product or service.

Online presenceThe biggest benefit of SEO is that it helps you to gain an online presence for your business.

Cost effectiveSEO is among the most cost-effective ways of marketing.

UsabilityObserving basic optimization guidelines should mean that visitors have a more pleasant user experience.

Page 6: SEO Introduction, Trends, Basics & Goals

Track your website traffic.

Establish direct relationship with targeted customer.

Convert new visitors into returning visitors.

Measure selling by tracking the goals & conversion.

Very easy to use.