Search Engines

&

Search Engine Optimization (SEO)

Presentation by

Anna Koch

SEO Company in India- KG Tech

SEO(search engine optimization) is all about making your website rank

at the top of search engines like Google or Yahoo when people search for

your type of business. Search Engine is where people search all the

information they required. Ranking at top in search engines for your

business keywords is like having a marketing robot that automatically

finds out the people looking for your services/products and bringing

them to your website.

What Is Seo?

You need local seo services if you fall under any of these below

categories:

•You are in business and need more customers.

•You are launching a new business.

•You are already using other advertisement methods like paper ads,

tv/radio ads, mobile/internet ads, etc

•As SEO is the most economical type of advertisement, you could

save hugely by spending on SEO and cutting costs on other

advertisement methods.

SEO Services

•You wanted to promote your personal website or profile small

business seo

•You want Google to show your website at the very 1st place when

people enter your name or business name

Why is it necessary for a business?

•According to the professionals, seo india is quite different from that

what it was a decade ago. Rules have changed, since it was introduced

and has been evolving at a fast pace.

•Therefore, also the SEO strategies have been changing, so that it can

be acceptable by the leading search engines. As a matter of fact,

without implementing SEO, no entrepreneur can think of success in

online business or even surviving for a long time.

•Search Engine Optimization is very much essential towards achieving

common goals of every entrepreneur profits. For dissecting the vital

role played by SEO to assist organizations to achieve its common

objective, it is quite imperative in taking a better look as to how it

generally works.

What is a Search Engine?

Definition: An internet-based tool that searches an index of documents

for a particular term, phrase or text specified by the user. Commonly

used to refer to large web-based search engines that search through

billions of pages on the internet.

Common Characteristics:

• Spider, Indexer, Database, Algorithm

• Find matching documents and display them according to

relevance

• Frequent updates to documents searched and ranking

algorithm

• Strive to produce “better”, more relevant results than

competitors

How Do Search Engines Work?

• Spider “crawls” the web to find new documents (web pages, other

documents) typically by following hyperlinks from websites already

in their database

• Search engines indexes the content (text, code) in these documents by

adding it to their databases and then periodically updates this content.

• Search engines search their own databases when a user enters in a

search to find related documents (not searching web pages in real-

time)

• Search engines rank the resulting documents using an algorithm

(mathematical formula) by assigning various weights and ranking

factors

PPC(Pay Per Click) is an advertising method where an advertiser will

be charged only when their ad is clicked. PPC or CPC(Cost Per Click)

is a famous advertisement method as it allows the advertiser to reach

the highly targeted narrowed down audience and so only their targeted

audience

WHAT IS PPC ADVERTISING?

DIFFERENCE BETWEEN SEO & PPC ADS

• SEO is an organic advertising method. That is, we do not pay Google

to rank our website at the top, rather we optimize our website

according to the terms and policies of Google and let them see our

website as a quality one and so our website will be shown whenever

people search our keywords.

• PPC is all about paying Google for every click their user makes or for

every 1000 views for our ad. But the result in PPC will be immediate

and one do not have to wait for Google to review the site completely,

although Google will review their ads and related page and website to

ensure it’s not in their banned list of categories.

SOCIAL MEDIA OPTIMIZATION

• Social media optimization has a positive impact on your rankings as

it boosts your rankings by getting high quality links to your site.

Such links being natural and organic, search engines loves them too.

• Social media optimization is a natural extension of SEO. Search

engine optimization helps you market your site through search

engines while SMO strengthens your brand image across the high

traffic social media platforms on the internet.

Basic Tips & Optimization Techniques

• Research keywords related to your business

• Identify competitors, utilize benchmarking techniques and identify

level of competition

• Utilize descriptive title tags for each page

• Ensure that your text is HTML-text and not image text

• Use text links when ever possible

• Use appropriate keywords in your content and internal hyperlinks

(don’t overdo!)

• Obtain inbound links from related websites

• Monitor your search engine rankings and more importantly your

website traffic statistics and sales/leads produced

• Educate yourself about search engine marketing

SEO Company in India- KG Tech

• KG Tech(the registered SEO company in India), which started as a freelancing

services to help retailers sell products online in 2008, has grown into a complete

digital branding services providing solutions on SEO, SEM, SMO & related

business requirements. It was not a plan, but consistent growth of search engines and

social medias, launch of new marketing platforms every year or two, shift of

customer base to online and growing demands of businesses to create a reputable

brand online has all brought us to where we are today, ofcourse with our efforts and

the trust that our customers have on us. We are extremely client-friendly company

working on customized solutions for every project. For More Information visit :

SEO Company in India call us: +917845920090 , +914424350693

QUESTIONS