seo hacks & apps
DESCRIPTION
My presentation at Expon 2011 in Sao Paulo. Anyone interested in my talk should check out the "importxml guide" here: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/TRANSCRIPT
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SEO hacks & [email protected]
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How To Deliver Documents
Why hack?
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The world of startups is so unpredictable that you need to be able to modify your dreams on the fly
“
Paul Graham
http://www.paulgraham.com/founders.html
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The world of startups SEO is so unpredictable that you need to be able to modify your dreams on the fly
“
Tom Critchlow Paul Graham
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Just Do It
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We thought that the most important quality would be intelligence. But as long as you're over a certain threshold of intelligence, what matters most is determination.
“
Paul Graham
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4 Weeks Is All It Takes
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Hacks are agile, not powerful.
http://www.flickr.com/photos/jenny-pics/5936084413/
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How To Deliver Documents
Inspiration
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YouTube Ranking Data
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Google Local Research
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How many KWs have image results?
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Track +1s by URL:http://dis.tl/bulkplusone
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http://dis.tl/ehow-scraper
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Social Content Analysis
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Social Data
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How To Deliver Documents
Your first hack: Google Docs
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Unstructured data
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Getting Started =importxml()
Google “importxml guide”
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A Little Bit of HTML
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Mmmm. Data!
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Introducing Google Scripts
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Now for the magic…
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How To Deliver Documents
Your second hack: Google Appengine
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Deploy Code With One Click
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A website I made in 30 mins
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Bulk SEO Metrics Lookup
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Backlink Scraper:http://dis.tl/link-scraper
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How To Deliver Documents
Other Options
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Mozenda.com - No Technical Knowledge Needed
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http://www.seomoz.org/blog/keyword-research-tool
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Smarsheet.com
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How To Deliver Documents
API Gallery
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Alchemy API – all things text related
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Topsy API – all things twitter related
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Topsy API also does histograms
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Authority Labs API – Bulk Rank Checking
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Google Analytics API
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Bonus: GA API -> Google Docshttp://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
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http://graph.facebook.com
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BuiltWith API
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SEMRUSH – Bonus BR Language Support
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SEOmoz Link Data API
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http://dis.tl/seomozgdocs
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Programmeableweb: search engine for APIs
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The Sky Is The Limit
http://www.flickr.com/photos/dougklembara/3650026554/
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Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!