seo - getting it done
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Ever had trouble getting your SEO changed implemented? Ever wanted to see what someone like Judith Lewis http://twitter.com/JudithTRANSCRIPT
Getting Things Done – Making Sure Search Work Is Implemented
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Getting It Done• Internal stakeholders
• Winning Hearts & Minds
• Keeping Search Front-of-Mind & Internal Champions
• Your Spirits – Keep Them Up!
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
Internal stakeholders
???
Image credit Spyderella
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
Internal stakeholders• Can help champion your cause
• Vital to win over
• Not always obvious - a programmer could be as much a stakeholder as the MD
• Programmers love cakes
• Everyone loves to feel important
• Get chatty
• Market yourself
• Devise a business case for changes both for developers & management
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
Getting SEO Done
• Get people onboard with both practical & business cases
• Programmers (mostly) like coffee & cakes
• Always go to meetings with yummy goodness
Image credit Virus in Training
Image credit chantastic
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
Do it in an SEO way
or else!
Internal Advocate
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
How I did it• Presentations to senior management focusing on cost savings
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
How I did itMeetings with management & developers presenting business case plus cost benefits
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
How I did it• Giving alternatives, explaining benefit, offering different options
• “yes you absolutely could. We’d take a hit on traffic and rank less well but yes we can.”
• “My way may not seem idea but here, have a cupcake and let me explain...”
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
How I did it• Internal Marketing- interesting news emails (nothing formal), etc
• Friendly reminder emails, chatty emails, keeping in regular contact
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
How I did it
• Being pleasant
• Geekiness
• Personality
• Inspiring
• Business Cases
• Internal Champions
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
QUESTIONS?
?
© Copyright 2011 Beyond. All rights reserved. Private and Confidential
Thank you!Judith [email protected]
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