seo for wordcamp wcsf11
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SEO For WordPress
Sujan Patel
Who is Sujan?
Worked in the SEO industry for 10 years and with WordPress for 5 years
Twitter.com/SujanPatel Facebook.com/SujanPatel
Linkedin.com/in/SujanPatel SingleGrain.com/blog
SEO Fundamentals
1. Keyword Research2. Content Post Panda3. Site Structure & Internal Linking4. Most Important Elements5. Social Signals6. DON’TS!!!
Keyword Research
• Use Google search to discover new keywords
• Identify keywords with commercial intent
• Aim for highest volume keywords with the lowest competition
Long Tail
Keyword Research Tools
– Google Adwords– Keyword Discovery– Word Tracker– Word Stream– Spyfu– SEM Rush
The Golden Triangle
CTR by Position
Keyword Search Volume
• Use Google Traffic Estimator to estimate number of clicks if you rank position 1
Good Content is King• Panda’s are cute, until they eat your
traffic!
Site Structure
“Running Shoes”
“Nike RunningShoes”
“Shoes”
Internal Linking
Most Important Elements
• Use Keywords in: – Page Titles– URLs– H1/H2– Image Filename– Alt text (for images)– Title Attribute (for links)
• Canonicalization: Redirect non www to www (301 redirects)
Social Signals
SEO DON’TS!
• Don’t…– use tags, stop using tags!
– have broken links – have duplicate content or very similar post– too many ads and affiliate links
SEO DON’TS!!
• Don’t…– have 404 pages & crawl errors
check Google webmaster tools for any errors
– irrelevant linking or link exchanges – low quality page (LESS IS MORE)
SEO Plugins
• Most of SEO for WordPress is done through plugins
SEO Plugins
1. Yoast SEO2. RSS Footer3. SEO Smart Links4. Google XML Sitemaps5. Redirection6. SEO Friendly Images7. W3 Total Cache8. Social Buttons
Yoast SEO Plugin
• Breadcrumbs
• Titles tags
Yoast SEO Plugin
• No Index the following pages: Archive, Category, Pagination & Tag Pages
• No Follow low value pages & "read more link"
Yoast SEO Plugin
• Automated SEO Analysis
RSS Footer
–URL: http://wordpress.org/extend/plugins/rss-footer/
–RSS Footer allows you add a text link to your rss so every scraper links back to you.
• Another way to get rid of Scrapers is to send Google a DMCA addressed to the scrapper site and report them to webmaster tools
SEO Smart Links
• URL: http://wordpress.org/extend/plugins/seo-automatic-links/
• Automatic Internal linking based on keywords
Google XML Sitemaps
• URL: http://wordpress.org/extend/plugins/google-sitemap-generator/
• Auto create XML sitemaps every page/post you add
Redirection
• URL: http://wordpress.org/extend/plugins/redirection/
• Helps you redirect old pages to new urls Helps pass seo value from old url to new
SEO Friendly Images
• URL: http://wordpress.org/extend/plugins/seo-image/
• Automatically updates images with "alt" and "title attribute"
W3 Total Cache
–URL: http://wordpress.org/extend/plugins/w3-total-cache/
– Increase your site speed by caching your site.
Social Buttons
• Digg Digghttp://wordpress.org/extend/plugins/digg-digg/screenshots/
• SexyBookmarkshttp://wordpress.org/extend/plugins/sexybookmarks/
• Get Socialhttp://wordpress.org/extend/plugins/getsocial/screenshots/
Write: 30+ List PostInfographicsGuest BloggingLess Content Build Relationships Comment on your favorite blogsTop Blogs in XYZ
BONUS: Traffic Driving Tips
Get in Touch
Slides: www.singlegrain.com/wordcamp
Have questions? Contact me.
Sujan Patel(415) [email protected]