WEEKLY OFFICE HOURS

We will begin momentarily, say hi in the chat pane!

TURN ON AUDIO OR DIAL IN

Participation

Confidential 2

Type your questions into the chat pane and we’ll address them as we go or at the end of the presentation.

Ask Us a Question!

Today’s Agenda What SEO means How to approach SEO How to optimize titles, excerpts, headers and

images effectively Linking strategy

Confidential 3

Confidential 4

SEARCH ENGINE OPTIMIZATION (SEO)

is the process of affecting the visibility of a website or a web page in a search engine's

"natural" or un-paid ("organic") search results-Wikipedia

How To Approach SEO

Technical SEOYou could spend all day every

day perfecting SEO

For local publishers this isn’t a great use of time!

This is taken care of for you if you’re using Locable’s

Community Content Engine

Practical SEOThere are still things you need to do to ensure success though

Focus on creating great content!

The 80/20 Rule

http://moz.com/learn/seo

Confidential 6

NO MATTER HOW WELL YOU'VE DONE SEO

CONTENT THAT IS NOT PUBLISHED WILL NOT RANK

Confidential 7

Titles, Excerpts, Headers and Images

Title and description need to hook the reader!

Use headers to make the article scanable and indicate to Google what the article is about.

Suggested HeadlineMake Your Eldorado Hills Home a Green Home

Suggested ExcerptSacramento County sustainable living experts offer 15 tips for your eco-friendly home

Confidential 8

What’s wrong with this? Not localized Doesn’t “hook” the

reader So-so image

How could we improve it?

TitleGranite Bay Woman dedicated to helping sex-trafficked children

ExcerptJenny Williamson is the CEO of Courage Worldwide in Rocklin

TitleEl Dorado Hills Babies, Cancer Patients Beneficiaries of Mercy Housing Group

ExcerptEl Dorado County Knitting Club providing hats for Marshall Medical patients

Confidential 9

Confidential 10

Optimizing Content Body

Enables Scanning

Less Information to Filter

Encourages Reading

Easier to Understand

Easier on the Eyes

Break copy down into short paragraphs

Use lists to make more articles scanable

Make sure headers include secondary keywords

[Cross]-link where appropriate

Confidential 11

Cross-linkingEffective Sites Optimize Articles, Events and Business Info• Great for SEO• Great for Discoverability• Great for Advertisers

Page

Article

Article Event Business

Event Event Event

Business

Article Event

Confidential 12

Cross-linking How-To

Use the lookup in the editor to link events, businesses and even other articles or pages.

You can insert a link or a snippet and then edit as you see fit.

Tag businesses in articles

Events are automatically linked to & from businesses when selecting a venue

Confidential 13

ColumnsSPCA – Pet of the WeekPTA – News and Views

Faith – Passage of the WeekSports – Local HS Beat

Economic Dev - “Downtown Watch”

GuidesPumpkin Patch Guide

Best Day/Weekend TripsEntertainment Guide

Dining GuideGift Guides

Camps Guide

Guides and Columns are great for SEO!

Local focused titles and headers Opportunity for local images Links to local businesses and groups Easy to break up into sections Sponsorship Opportunities

Confidential 14

FOCUS ON CREATING GREAT CONTENT

Then follow the 80/20 rule to get the most out of it!

Helping You Reach Your Goals

Ask us how these programs can grow your business

We make it easier for you to do yourself: Community Content Engine (Tech) Training, Support and Resources A La Carte Fulfillment Services Additional Revenue Opportunities

Standard Membership

We do everything for you: Web Editor Community Manager Revenue Specialist

Publisher Concierge