Charlotte GunnellSEO Manager at Metro.co.uk

@cavatica_copywww.cavatica.co.uk

Three things to start with:● Links for SEO aren’t dead.● Guest blogging is not dead.● Social shares do not count towards Google rank.

(We want these for exposure - not for ranking)

There is no magic secret - sorry :(@cavatica_copy

Links do help ranking, but...

● Never do guest posting just to get links.● Do it for exposure and contacts instead.● Proportions - the more people you reach, the more

chance you have of getting links.● Think long-term (and enjoy yourself).

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‘The objective is not to “make your links appear natural”; the objective is that

your links are natural.’

Matt Cutts, Head of Google’s Webspam team

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How to ‘do’ SEO in 2014:

Everything comes from your obsession.

1. Always having something to say(= more content = authority = ranking)

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How to ‘do’ SEO in 2014:

Everything comes from your obsession.

2. Conversation(= comments)

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How to ‘do’ SEO in 2014:

Everything comes from your obsession.

3. Community/engagement(= shares)

@cavatica_copy

How to ‘do’ SEO in 2014:

Everything comes from your obsession.

4. Contacts/following(= guest posts)

@cavatica_copy

How to ‘do’ SEO in 2014:

Everything comes from your obsession.

5. Exposure/brand-building(= links)

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How to impress bigger blogs: ● File copy while subject is still newsworthy. ● Write fantastic headlines - attract the editor’s attention.● Being interesting is only 40% of the work.● Be polite – don’t forget people are busy.● Roll with the punches and you’ll be hired again.● Don’t be afraid to go into detail.

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Where to get ideas and keywords from:

● Social (questions/conversations)● Topsy.com● Keywordtool.io● Bigger sites - news and other people’s opinions

Never settle - take it one step further.

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Useful SEO blogs:

● Moz.com● Search Engine Roundtable● Search Engine Land● Kate Toon’s copywriting blog

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Thanks for listening!

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