SEO Fashion Benchmark

118%Ireland

18%USA

18%Turkey

18%Czech

Republic

17%Denmark

13%Belgium

13%New

Zeeland

12%Slovakia

12%Spain

14%Norway

14%Ukraine

15%Poland

12%Finland8%

Russia

7%Austria

6%Brazil

3%Argentina

1%Mexico

9%HongKong

8%Hungary8%

Canada 7%Greece

5%Portugal

5%Italy

5%Israel

2%SaudiArabia

6%UAE0%

Egipt

0%SouthAfrica

9%Romania

25%UK

25%Japan

34%Taiwan

23%Netherlands

21%Austria

24%Switzerland

22%France

27%Sweden

23%Germany

Of people purchasingClothing & accessories

in Ireland,18% purchased online

Clothing &accessories

29%29%

32%

43%

45%

55%

49%

56%

65%

27%

With Search landscape creating more and more opportunities for retailers, the Fashion Ecommerce Retail is rapidly and steadily ascending the curve.

For instance, did you know that

13% of people purchasing Clothing & Accessories buy them online?

20

20

40

60

80

100

2018201720162015201420132012

8676,6

67,959.7

5244,7

38

8676,6

67,959.7

5244,7

38

Direct

Paid

Organic

CPS

CPC

Viral/Social

E-mail newsletter

30%

23%15%

10%

9%

8%5%

U.S. Apparel and accesories retail e-commerce revenue from 2012 to 2018 (billion U.S. $)

Traffic sources in Fashion

US Market expected to grow by 50% in the years to come

Where does traffic come from in fashion?As expected, most traffic comes from search engines (53%) and 30% percent of overall traffic comes from Organic Traffic.

3So... who are the big players of this market growth?

4SEO Fashion Benchmark Study

With so many retailers out there selling pretty much exactly what youre selling, its really hard to make your business more visible and more persuasive than others. And knowing how you stand against your competition is even harder. Analyzing the performance of your competitors will help you draw relevant conclusions and decide on your future SEO strategies. Without such data, youre pretty much doing SEO in the dark.

Heres what we didWe researched for 2,701 keywords that we found relevant for our topic. Their total search volume reached 39,459,190 queries per month. Thats pretty huge, right?

2,701 monitored keywords Search volume: 39,459,190/monthWe divided all of them into 9 groups of interest such as dresses, bags, coats and jackets, bags, jumpers and cardigans, shirts and tops, shoes, skirts, and trousers.

We used the SEOmonitor Competition Insights module, which automatically identified the most visible competitors in the Fashion Industry. The analysis was run on September 1, 2014.

How SEOmonitor Competition Insights Module works The Competition Insights Module automatically monitors all websites that rank in the first 2 pages for each keyword or group of keywords on www.google.com.

With the help of a weighted average formula including information such as the search volume and the rank of each keyword, the module calculates a Visibility Score for every website.

It automatically lists the websites that indicate the highest Visibility Score for each group of keywords.

5Dresses

312 keywords were monitored under the Dresses category;8,302,650searches/month

shop.nordstrom.com davidsbridal.com macys.com promgirl.com lulus.com

48%

35% 34%

24%20%

6182 keywords were monitored under the Bags category;1,857,020searches/month

overstock.com amazon.com ebags.com

42% 41% 41%36% 34%

shop.nordstrom.com macys.com

Bags

7Coats & Jackets

392 keywords were monitored under the Coats & Jackets category;2,821,740searches/month

shop.nordstrom.com macys.com overstock.com

62%

47%

21% 20% 18%

amazon.com burlingtoncoatfactory.com

8Jumpers & Cardigans

289 keywords were monitored under the Jumpers & Cardigans category;1,537,770searches/month

forever21.com hm.com

44%38%

30%

19%16%

shop.nordstrom.com macys.com amazon.com

9Shirts & Tops

295 keywords were monitored under the Shirts & Tops category;2,500,880searches/month

customink.com

26%24% 23%

19%16%

zazzle.comforever21.com shop.nordstrom.com macys.com

10

Shoes

281 keywords were monitored under the Shoes category;11,398,060searches/month

macys.com

64% 61% 60%

26%17%

shoebuy.comdsw.com shop.nordstrom.com zappos.com

11

Skirts

macys.com

53%45% 42%

37%

13%

polyvore.comforever21.com shop.nordstrom.com amazon.com

296 keywords were monitored under the Skirts category;1,322,000searches/month

12

Trousers

macys.com ae.com

34%31% 29%

23%19%

forever21.com charlotterusse.com oldnavy.com

277 keywords were monitored under the Trousers category;3,206,860searches/month

13

General

macys.com

45%

32%

22% 20%16%

shop.nordstrom.com forever21.comzappos.com dsw.com

2,701 keywords were monitored;

39,459,190searches/month

14

Resources

http://www.statista.com/

http://www.ecommercefoundation.org/

http://www.consumerbarometer.com/

https://adwords.google.ro/KeywordPlanner

http://seomonitor.com/

About us

SEO monitor makes SEO measurable and enables businesses to manage their

performance in search engines, one of the most challenging and critical marketing

channels today.

For more information about the product, please visit: www.seomonitor.com

Curious to see where you stand against them? Try SEOmonitor for free for 14 Days!

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