seo + data: making your data work for you
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This presentation includes an overview of SEO and Google Analytics.TRANSCRIPT
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SEO Launchpad:A major part of making interactive campaigns a success is the proper use and implementation of SEO elements.
What is SEO?In the next hour, you’ll learn about search engine optimization and a few Google Analytics reports that will help you make data driven choices.
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About UsHaden Interactive is a web design and SEO firm. Since 2008, we have provided strategic communication, quality copywriting, and SEO for clients on four continents.
www.hadeninteractive.comHaden Interactive, LTD
Address: 1337 E Ash St, Fayetteville, AR 72703
Phone: (479) 966 -9761
Email: [email protected]
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Search Engine Optimization
The purpose of SEO is to help your site be found in search by both current and potential customers, not to lure people to a site that isn’t useful for them.
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— n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine
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• Indexing and Ranking• Search Algorithm• Moment of Search
How Search Engines Operate
Directories
Blogs Articles
Social Media
Press Release
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Two functions: building an index and providing relevant answers.
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Anatomy of the Interface
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Website: Content + Keywords + SEO Coding
Development: Information Architecture + Standards Compliant Code
Text Links: Earned + Requested + Social
SEO Related Elements
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++ =
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Getting Started: Home
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Accounts
Properties
Profiles
Users
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Getting Started: Navigation
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ToolbarPrimary Navigation
Date Selector
Mode Selector
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Getting Started: Report Overviews
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ProTip: Clicking the small graphs to the left will make that the primary graph in the report.
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Getting Started: Traffic Report
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Getting Started: Traffic Report
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Josepha’s Big Seven - Audience Overview
- Demographics: Location
- Mobile: Device
- Behavior: New vs Returning
- Visitors Flow
- Traffic Sources
- Content: All Pages
Now You’re Overwhelmed“Great sites and campaigns
are a product of evolution, not creation.”
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Advanced Stuff
Once you’ve got the basics of Google Analytics down, you’ll be ready to move on to the tools they have to offer.
• Ecommerce• Multi-channel funnels• Advanced segments• Secondary dimensions• Heat maps• Multivariate testing• Browser percentiles• Cross domain tracking• Page navigation• …scary, right?
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Thanks for Your Attention!www.hadeninteractive.com/seo-
launchpad/