1.- Sumeet Mehta CSE 1 (2nd Year)

2. What is SEO? From Wikipedia Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results 3. SEO vs PPC 4. SEO PPC Good for short term Relatively Costly for most terms Traffic becomes NIL when the campaign is stopped Used by business with huge advertisement budget and higher margin products Good for long term Relatively cheaper than PPC for medium/easy keywords Traffic comes even after SEO campaign is stopped. Mostly used for business which have either less competition and/or low margins 5. Types of SEO WhiteHat SEO following Googles guidelines to improve the ranking of website. BlackHat SEO trying to manipulate Googles algorithm to rank for difficult keywords faster and easier than WhiteHat SEO. 6. Some important terms Organic Results SERP PageRank Backlinks OBL/dofollow/nofollow Domain Authority & Page Authority Sandbox Keyword Density Sitemap 7. Organic Results 8. SERP A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. Better SERP usually means better results Terms having higher positions get more clicks than ones on lower positions Very few people tend to visit after first 2 pages for any search term 9. PageRank PageRank is a link analysis algorithm, named after Larry Page and used by the Google web search engine. A better pagerank means a better trust by search engine towards your webpage. Basically controlled by number of backlinks to the webpage. Pagerank of a webpage is different than pagerank of a website. 10. Backlinks Backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. The number of backlinks is one indication of the popularity or importance of that website or page. PageRank is determined by number of backlinks a site has. Backlinks are like a vote. A good vote helps in better SEO while a bad vote can harm rankings 11. OBL/ Dofollow/ Nofollow OBL stands for OutBond Links. It means number of external pages that the webpage links. Dofollow are normal ahref links if not explicitly mentioned. Dofollow links pass the PR juice to the link. It is similar to you vouching for the site. Nofollow are links that contain rel=nofollow attribute in ahref link. This is similar to letting search engine spiders know that you can not vouch for authenticity of the link. 12. Domain Authority & Page Authority Domain Authority: Domain Authority is calculated metric for how well a given domain is likely to rank in Google.com's search results. It is scored out of 100. Page Authority: A score out of 100-points representing the likelihood for arbitrary content to rank on this page. 13. Sandbox Sandbox is condition when a site does not appear in top 1000 results in Google. It is an attempt by Google to counter manipulation of SERP rankings by using non recommended ways of backlinking (also called BlackHat Seo) 14. Keyword Density Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In SEO, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. Ideally main keyword density should not be more than 7-10% to avoid over optimization penalty. 15. Sitemap A site map displays the inner framework and organization of your site's content to the search engines and the user. Helps in easy navigation through the site. For Users HTML sitemap For bots XML sitemaps 16. SEO On Page Optimization On Page Optimization 17. On page Optimization Meta Tags, Meta Description, Title Tags, H1-H6 tags, bold, italics , underline Original Content Appropriate Keyword Density Sitemap 301 redirects and 404 pages Robots.txt .htaccess files 18. Off page Optimization Blog Commenting Forum Profiles Link Exchanges Web Directories Press Release Social Media and others 19. Live Demo 20. Find this ppt on http://sumeetmehta.com/seo.pptx Find the links to the live demos http://sumeetmehta.com/seolist.xlsx Q/A 21. THANK YOU Email sumeet@mail2.in Facebook http://facebook.com/sumeet93