seo basics for beginners with bootstrapped sites
TRANSCRIPT
Getting 180,000 yearly organic visitors in under 12 months
Josh Doody
Hi!I’m @JoshDoody
My site
Weekly organic visits, January–March 2016
40 225 total
(FearlessSalaryNegotiation.com)
My site
Weekly organic visits, April 2016–February 2017
5,000 225 in 3 mos every 6 hours
(FearlessSalaryNegotiation.com)
Creating content
Creating content
• Write for your keywords
Creating content
• Write for your keywords• Emphasize keywords in:
Creating content
• Write for your keywords• Emphasize keywords in:
• Slug (URL)
Creating content
• Write for your keywords• Emphasize keywords in:
• Slug (URL)• Title
Creating content
• Write for your keywords• Emphasize keywords in:
• Slug (URL)• Title• Above the fold
d
Title: Salary negotiation email - free counter offer template
Slug
TitleSlug
Internal link structure
Internal link structure
• Make the site crawlable
Internal link structure
https://moz.com/learn/seo/internal-link
Footer
Internal link structure
• Make the site crawlable• Emphasize important pages
Internal link structure
• Make the site crawlable• Emphasize important pages• Use keywords in anchor text
Building inbound links
Building inbound links
• Podcasts
Building inbound links
• Podcasts• Guest posts
Thanks!
JoshDoody.com/microconf
Get the slides and references,or book a strategy session: