seo 101 what is seo? a vancouver agency explains
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It’s all about creating a relevant and credible online presence to help you:* stand out against your competition* get more local business* drive qualified traffic to your site* build your brand* make you more money onlineFind out in the most understandable terms... What is SEO?TRANSCRIPT
SEO 101What you need to know to get on Google’s good side
April 10, 2023
Copyright Mass Media Marketing 2012
SEO = search engine optimization
But what exactly is SEO??
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Before we answer thatIt’s important to know what SEO is NOT…
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SEO is not:1. magic2. a money pit3. just for the “big guys”
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SEO is: how Google ranks your presence online
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Think of it as “The Google of Oz”with a wizard behind a wall.
Google has a well-kept secret formula (algorithm) to rank websites by how relevant they are to what people are searching for.
This top secret process weeds out fake sites, spammers and yes, even legitimate businesses with very little presence or interaction online.
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SEO is many thingsIt’s all about creating a relevant and credible online presence to help you:
1.stand out against your competition2.get more local business3.drive qualified traffic to your site4.build your brand5.make you more money online
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What are the chances your [fill in the blank] is an SEO expert?
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neighbour friend of a friend developer designer cousin’s
(unemployed) ex-boyfriend’s barista’s brother-in-law’s neighbour
Answer:
Slim to none
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onpage and offpage SEO
inbound, authoritative links
social media mentions
landing page elements
lots of fresh and unique content
video and more
SEO has evolvedIt’s not just meta tags and other geek-speak thingies anymore.
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White hat vs. Black hat SEO
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Black hat SEO is holistic organic gets results that
last!
White hat SEO breaks rules is unethical gets results fast… then your site can be
banned and shut down, leaving you in a worse position. (i.e. JC Penny… Google it)
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How does your SEO strategy stack up?
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Take the quiz Are you getting the results you want? Are you getting your money’s worth? Do you know what impression you’re
making online?
If you answered no to any of these questions…
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You should find out if you’re on Google’s good side.
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Get an SEO auditLearn how Google is ranking your presence and if your site can be improved to generate more calls, leads, sales, etc.
basic SEO Audit: $200Social Media Audit: $200SEO & Social Media Audit: $375SEO & Website Audit: $500
We are Google Analytics Certified social media experts with 20+ years’ digital marketing expertise.
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SEO is a marketing strategy with results you can measureTwo things to think about:1.Google changes its SEO algorithm all the time. This means an ongoing SEO maintenance will keep you on top.2.½ page Yellow Pages ad costs $15,000 per year. (And when was the last time you used the Yellow Pages to find a business?)
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SEO packages:
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Get one of our SEO Audits and get a discount off any Mass Media Marketing SEO package from $50-$200 (with 6-month commitment).
•Business Level $825 set up + $180/month•Management Level $1,126 set up + $225/month•Executive Level $1,800 set up + $450/month
We’ll make you shine online.
Call us at 604-707-9470Email: [email protected]