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In BusIness for goodTrade Fair Programme 2011

Social Enterprise North West, 4th Floor, 151 Dale Street, Liverpool, L2 2AH Tel: 0151 237 3986

Devere Whites Hotels at Reebok Stadium,Bolton De Havilland Way, Bolton, Greater Manchester, BL6 6SF 18th October 2011 9.30am to 4:15pm

PeTeR HOlbROOkSocial EntErpriSE UKPeter Holbrook is chief executive of the Social Enterprise UK, the national body for social enterpriserepresenting a wide range of social enterprises, regional and national

support networks.

Prior to this, he was chief executive of Sunlight Development Trust, which works to tackle long-standing health and social inequalities and he developed ‘project sunlight’ from its inception.

WHaT DOeS lOcaliSm mean TO yOu anD yOuR enTeRPRiSe?How the public sector is developing and delivering revitalisation projects in partnership with and on behalf of their communities, and in partnership with community and voluntary sector organisations.

HOW TO PROmOTe yOuRSelf!We’re living through tough economic times, and never has self-promotion been crucial for driving business, brand awareness and survival of the recession. Savvy business woman Claire Young, owner of www.schoolspeakers.co.uk and www.girlsoutloud.org.uk, will share their top tips on how to stand out from the crowd, build your networks and maximise your social media opportunities.

claiRe yOung | GirlS oUt loUd cicClaire is the straight talking, no-nonsense sales woman who infuriated, then won over 11 million viewers to reach the final of BBC1’s The Apprentice in 2008. Girls Out Loud is a social enterprise with the aim to raise the aspirations of young girls between the ages of 13-18. It is designed to help them make better life decisions and improve their self image. This should ultimately enable them to become role models for future generations.

maRyann DenfHyMUllEr dairyMaryann’s role at Muller Dairy includes developing the company’s Corporate Social Responsibility (CSR) strategy. CSR is viewed by Muller as an opportunity both to

do the right thing and to gain commercial advantage.

Her background is in marketing & innovation and herinterest in nature & ecology fits well with the new imperative on companies to demonstrate their environmental credentials. She was previously Head of Innovation and Nutrition.


cOnTRacT anD PROcuRemenT WORkSHOPSocial enterprises have a lot to offer in terms of providing public services and goods in the UK, with commissioners realising that the sector can provide innovation, quality and passion. However, outdated methods and attitudes can often prove to be a barrier to securing procurement. This workshop will offer delegates an insight into what a successful tender involves, as well as equipping you with the confidence to write a successful bid.

SPeakeR TO be annOunceD...

‘cOmmuniTy RigHT TO cHallenge’ | caSE StUdiES taKEn froM thE pUblic and Social EntErpriSE SEctorSUsing case studies from the health and local authority sectors William Greenwood, from the Hope Street Centre will cover key issues and themes including the process, the difficulties and the final results for those considering establishing social enterprises as a means of providing public services.

fRancHiSing yOuR SOcial enTeRPRiSe!Although social enterprises are facing challenging times it is still important to grow, develop and diversify your brand. In the UK franchising is still an unknown quantity, yet in other parts of Europe it has represented the entrepreneur’s desire to expand their business model.

Daniel Lindgren, from the Le Mat hotel franchise in Sweden, will deliver a workshop on the ingredients that have helped his social enterprise grow, sharing ideas, discussion and answering your questions.

Daniel linDgRenVäGEn Ut!There is a group of us very dedicated and interested in the hotel business. This project is attracting people from every social corner in society, and they all want the same thing,

to operate a hotel together and use their combined knowledge to succeed.

big lOcalBig Local is a ten year programme that will achieve lasting change in 150 areas around England. It will provide a mixture of funding, finance and support. This will enable local people to build on local talents and aspirations, which in turn will help transform their local areas. Delivered by the Community Development Foundation (CDF) and endowed with £200 million from the Big Lottery Fund, the Big Local Trust will make available at least £1 million to each area.

This workshop will provide an overview of the Big Local Programme and will also focus on the social entrepreneurial and social investment features that have been built into it.

Pam HaRDiSTy unlTDthE foUndation for Social EntrEprEnEUrSPam started the role of Head of Community Entrepeneurship in July 2011 and now works nationally with communities and organisations to support the growth of even more entrepreneurship in local areas.

baRRy navaRROcdfBarry is Business Development Manager at the Community Development Foundation, a charity and a social enterprise with more than 40 years’ experience which is passionate about helping communities, promotes creative joined-up thinking to influence change that can make a big difference for people and where they live, strengthen local voices, help shape communities and change lives.



William gReenWOOD | hopE StrEEt cEntrE cicAs a director of the Hop Street Centre, William is an experienced healthcare business adviser, speaker and facilitator working extensively in the Public and Not for Profit Sectors. He specialising in new (social) business start ups, strategic organisational development and commissioning. Working largely with local authorities, clinicians, GP-led Consortia and other service providers at Board and senior executive level he supports organisational change in order to deliver better services to the public.

unDeRSTanDing finance | inSidE thE Mind of an inVEStor with thE KEy fUndThe Key Fund is a social enterprise that provides development and investment support up to £150,000 to enable the growth and development of new and existing social enterprises working across the Northern Counties of England. With a twelve year track record, the organisation has invested around £25m to date. In this workshop we will explore what you need to consider before you apply for investment, what information you will be asked to provide and the types of questions that investors will ask.

maTT SmiTH | KEy fUndMatt’s role as fund manager has given him extensive experience of developing and assessing social enterprise lending proposals with over £7m personally developed. His specialties include development of new financial products and services, development and appraisal of social enterprise lending proposals, bid writing and systems development.

fROm gRanTS TO lOanSThis session will look at new ways to raise investments such as Social Impact Bonds and how the Big Society Capital aims to change our culture from ‘Grants to Loans’.

SaRaH flOODSocial inVEStMEnt bUSinESSSarah is at the forefront of one of the coalition government’s radical plans to achieve social change. Her role at the Social Invest-ment Business is project manager for social

impact bonds. She has previously worked at the Plunkett Foundation and NCVO.


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Education