SENTRE PARTNERS

MARKETING STRATEGY By: Craig, Jason, Brad, Yleana, and Jonathan

“We are committed to building enduring relationships and giving back to the communities, in which we live and work."

Executive Summary

We are currently in a very competitive market

We will have a greater opportunity by breaking into new market; new states and neighboring countries

Targeting individual or companies seeking: office, retail, multi-family, and industrial spaces

SENTRE Partners is a market-driven company

Introduction

Founded in 1989

Headquartered in Downtown San Diego

Commercial real-estate portfolio value of $500 million dollar

Strengths

Dedicated Team Dedication to being a

sustainable company 25 years of experience 10 Million Square feet

of property worth over 3 Billion Dollars

Own office, retail, multi-family complexes, and industrial spaces

Current Clients Bank of America, Wells

Fargo Bank, Rockefeller & Associates

Weaknesses

Provide an extensive amount of services Expanding globally brings different

values, cultures, communities, and more Economy can lead to uncertainty

Opportunities

Expanding into new states and countries (specifically Mexico)

Attract many jobs Find new homeowners

for the revival of older communities

Continue to recognize the untapped potential in local and global real estate markets

Threats

Bad Market Bigger Firms Banks Not Lending One Bad Deal

Four P’s: Product & Place

Product: Wide variety of investment services

Property management Landlord/tenant leasing representation Bandwidth services Construction management

Place: San Diego and parts of Mexico Possible worldwide expansion

Four P’s: Price & Promotion

Price Vast array of prices based on client needs No “fixed” prices

Promotion Most important: Relationship building Current and past projects that lead to

expansion of partnerships

Estimate Demand

Demand Curve Consumer Taste: What property style is

‘in’? Price of Similar Properties

What are competitors offering in same area for similar type of property?

Consumer Income What is the price your client is willing to

pay?

Estimated Revenue

Revenue Curve Apartment and Single Unit Properties

Sentre must decide on proper unit price to maximize revenue

Commercial Properties Sentre needs to select unique prices that

will bring in enough revenue to offset the developing costs

Target Market

Individuals or companies seeking Office space Retail space Multi-complex Industrial Space

Investors looking to invest in Real Estate

Segmentation Strategies

Market Segments

Products: Types of Property

Office Retail Multi-Home

Industrial

Young 1 2 3 1

Middle-Aged 2 3 3 2

Old1 1 1 1

Companies 3 2 1 3

3= High Interest 2= Medium Interest 1= Low Interest

Perpetual Map

High Quality

Low Quality

Expensive

Inexpensive

Sentre Partners

RA Investments

Pacifica Companies

Acre Investments

Channel Strategy

Construction(SPIRE Construction)

Sentre Partners/Investors

Escrow Companies

Costumers

Customer Needs & Wants

Based on customer service factors: Convenience Dependability Communication Time

Constraints

Convenience: Meeting the needs of the customers while remaining true to Sentre’s vision

Time Conflicting time constraints with other channels

Escrow supposed to take 30 Days, however usually takes a couple weeks longer

Suggestions

Keep developing into new markets

Continue to build great relationships

Take advantage of good market

Develop more of a social media presence

Conclusion

Sentre’s success sets a great example for students like us all who may be interested in the real estate field

Marketing is a tool we will all use in whatever careers we pick to do Sentre Partners proves this!

We want to thank DeVonn for giving us information on this great company and for taking time out of his day to listen to us present!